ETUDE MY LASH SERUM 9G

Values You Can Trust: Halal-Friendly* / Vegan-Friendly* / Cruelty-Free* / 100% Authentic Guarantee

*Self-assessed by Adilsons based on available ingredient data (no ethanol/denat.; no haram animal-derived ingredients detected). / *Self-assessed by Adilsons based on available ingredient data (no animal-derived ingredients detected). / *Brand-stated; not certified by an independent body. Mainland China may permit post-market testing in certain cases; brand policy applies.

Dealing with lashes that feel weak, brittle, or sparse after using mascara and curlers can be disheartening. This affordable, cult-favourite conditioning serum is your daily step towards healthier, stronger-feeling lashes. Its clear, lightweight gel formula nourishes lash roots and strands with Biotin and Panthenol, helping to reduce lash fallout and promote a fuller appearance. It's a lash conditioner, not a medical growth treatment, making it a perfect, gentle introduction to lash care.

1. Cleanser — Gently remove all eye makeup. A clean lash line is essential.
2. THIS PRODUCT (PM) — Swipe the serum from the roots to the tips of your lashes.
3. Moisturiser (PM) — Apply your regular face and eye cream, avoiding the lash line.

Note: Already own a similar step? Finish that first (substitute, don’t stack).

While primarily designed for nighttime use, it can be used in the morning before makeup. Allow it to dry completely before applying mascara.

• Minimalist: 1) Cleanser → 2) Hydrating Toner → 3) [THIS PRODUCT] (wait 1-2 min to dry) → 4) Sunscreen SPF 30+

• Minimalist (3 steps): 1) Cleanser (ensure all eye makeup is removed) → 2) [THIS PRODUCT] → 3) Moisturiser/Eye Cream

Texture rule: Apply as the very last step of your skincare routine, after creams have been applied. Focus on the lashes themselves.

• Daily Use — PM Recommended:
  • Amount: A single, light coat is sufficient. Wipe excess serum from the wand on the tube's opening.
  • Apply to: Lashes and lash roots, like applying mascara. Can also be brushed onto eyebrows.
  • Method: After your evening skincare routine, sweep the brush from the roots to the tips of your eyelashes. Be careful to avoid getting the product directly into your eyes.
  • Frequency: Use once daily at night for best results.

Safety: For external use only. Avoid direct contact with eyes. If contact occurs, rinse thoroughly with water. Discontinue use if irritation or redness occurs. Keep out of reach of children.

• Daily: Use every PM as the final step of your routine.

This serum is a gentle conditioner and does not conflict with other skincare actives like retinoids or acids used on the face.

• Immediate: Lashes may feel lightly coated and conditioned.
• 2–4 weeks: With consistent daily use, many users report that their lashes feel stronger and healthier. You may notice less lash fallout during makeup removal.
• 4–8+ weeks: Lashes may appear fuller and thicker. Some users report noticeable conditioning benefits that make lashes look longer and more defined, even without mascara.

Individual results vary. This product conditions and strengthens existing lashes; it is not a medical treatment for lash growth.

• Why THIS, not just Castor Oil/Vaseline? While castor oil and petrolatum jelly can coat and condition lashes, they are not formulated for the delicate eye area and can be heavy or occlusive, potentially leading to milia or clogged glands. ETUDE's My Lash Serum is a lightweight, non-sticky gel with targeted ingredients like Biotin and Panthenol, designed specifically to nourish lashes without irritation or greasiness. It's a safer, more cosmetically elegant choice for daily lash care.

• Works With: Your entire skincare routine. Apply it as the very last step at night after cleansers, toners, serums, and moisturisers. It can also be used on bare lashes in the morning before mascara.
• Use Carefully: Wait for the serum to dry completely before applying mascara to avoid smudging.
• Avoid On: Do not apply directly into the eye or on the waterline. Use only on the lashes and lash roots.

• Weak or brittle lashes
• Lash fallout from mascara use or rubbing
• Short or sparse-looking lashes
• Damaged lashes from extensions or lash lifts

• Official Korean Name: 마이래쉬 세럼 (My Lash Serum)
• Version/Reformulation: This product has been reformulated over the years. The current version is free of parabens and focuses on key ingredients like Biotin and Panthenol.
• Shelf Life/PAO: 6 months after opening.
• Date Marks: Check packaging for either manufacturing date (제조) or expiration date (까지).
• Country of Manufacture: South Korea.

• Halal Status: Halal-Friendly*. Our review of the most recent formulation's ingredients did not detect any ethanol (denatured alcohol) or animal derivatives forbidden in Islam.
• Vegan Status: Vegan-Friendly*. Based on the ingredient list, this product does not appear to contain any animal-derived components. One retailer notes it is certified by the Korean Agency of Vegan.
• Animal Testing Policy: Cruelty-Free*. ETUDE's parent company, Amorepacific, states they have been against animal testing for cosmetics since 2013. However, the brand retails in Mainland China, where post-market testing may be required by law in some cases.

*Self-assessed by Adilsons based on available ingredient data (no ethanol/denat.; no haram animal-derived ingredients detected). / *Self-assessed by Adilsons based on available ingredient data (no animal-derived ingredients detected). / *Brand-stated; not certified by an independent body.

• MFDS Class: General Cosmetic. This product is not classified as a "Functional Cosmetic" by the South Korean Ministry of Food and Drug Safety (MFDS). It is intended for conditioning and aesthetic improvement, not for medical purposes like promoting new hair growth.
• Medical Disclaimer: This product is a cosmetic for conditioning eyelashes. It is not a medical treatment for alopecia, hypotrichosis, or any other condition. Results are not guaranteed to be the same for everyone.

Key Actives Explained (Ingredient Rationale):

• Biotin: Also known as Vitamin B7, Biotin is essential for hair health. In this serum, it helps to nourish and strengthen the lash hair, potentially reducing breakage and supporting a healthier appearance.
• Panthenol (Pro-Vitamin B5): A powerful humectant that draws moisture into the hair shaft, improving flexibility and reducing brittleness. It coats the lashes, making them look shinier and feel stronger.
• Glycerin & Butylene Glycol: These are humectants that help to hydrate the lashes, keeping them soft and preventing them from becoming dry and brittle.

Full INCI (Recent Formulation):

Water, Glyceryl Polymethacrylate, Butylene Glycol, Glycerin, 1,2-Hexanediol, Lithium Magnesium Sodium Silicate (Nano), Ammonium Acryloyldimethyltaurate/VP Copolymer, Caprylyl Glycol, Disodium EDTA, Ethylhexylglycerin, Alcohol, Camellia Sinensis Leaf Water, Zingiber Officinale (Ginger) Root Extract, Biotin, Tocopherol. Note: Formulations can change. Please refer to the product packaging for the most current ingredient list. Older versions contained different ingredients, including parabens, which have since been removed.

• Fragrance Status: Fragrance-Free. The product does not contain added artificial fragrances.
• Scent Intensity: 0/5. It is virtually odorless.
• EU Allergens: None declared by the brand in the recent formulation.

• Who should use with caution: Anyone with very sensitive eyes or a history of reactions to eye products. This product is not a prostaglandin-based serum and does not carry the same risks (like eye color change), but caution is always advised around the eye area.
• Patch Test Protocol: Before first use, apply a small amount to the outer corner of your lash line on one eye. Wait 24-48 hours. If no redness, itching, or swelling occurs, it should be safe for regular use.
• If Irritation Occurs: Immediately stop using the product. If irritation is severe or persists, consult a healthcare professional. Avoid getting the serum directly into your eye.
• Teens: Suitable for teens who use mascara and want to keep their lashes conditioned.

• Texture/Finish: A clear, lightweight, watery gel that absorbs quickly without leaving a sticky or greasy residue.
• Scent: None.
• Fungal Acne (Malassezia) Compatibility: The latest formulation appears to be free from ingredients known to trigger fungal acne.

• Issue: Mild stinging or irritation. → You may be applying too much product or getting it too close to your waterline. Use a smaller amount and focus on the mid-lengths to tips of the lashes, away from the eye itself. If irritation continues, discontinue use.
• Issue: No noticeable results after 8 weeks. → Ensure you are using it consistently every single night on clean lashes. Remember, this is a conditioning serum, not a growth drug. The results are subtle strengthening and nourishing effects, not dramatic lengthening.
• Issue: Lashes feel a bit stiff in the morning. → You might be applying a slightly too thick layer. A very thin coat is all that's needed. The feeling should disappear after you wash your face.

The lightweight, non-sticky gel formula is perfectly suited for Mauritius's hot and humid climate. It absorbs quickly without feeling heavy or greasy on the lash line. In high humidity, it can help condition lashes that might be exposed to sweat and frequent face washing, helping them stay resilient.

Adilsons sources this product directly from authorized distributors in South Korea, guaranteeing 100% authenticity. Verify your product by checking the batch code and official packaging, which includes a mix of Korean and English text. For any concerns, contact us on WhatsApp at +230 5 778 2336 with a photo of your product.

• Ingredient Rationale: The benefits claimed for this serum are based on the known functions of its key ingredients. Biotin and Panthenol are well-established in haircare for their strengthening and conditioning properties. The formula applies this rationale to eyelash hair.
• Brand Claim—no public dataset available for independent verification. While many users report positive conditioning effects, there are no publicly available independent clinical trials to quantify lash strengthening or reduced fallout from this specific product.

With a 9g tube, and using one light coat per day on upper and lower lashes, the product is estimated to last for approximately 2-3 months. This makes it a very cost-effective addition to a daily routine. Reorder when the wand starts to come out dry.

Gentle Eye Care Routine (PM)

• THE FACE SHOP RICE WATER BRIGHT MAKEUP REMOVER 120ML — To gently and thoroughly remove all traces of mascara and eyeliner without harsh rubbing.
• ROUND LAB 1025 DOKDO CLEANSER 150ML — A mild, hydrating cleanser to wash the face after makeup removal.
• [THIS PRODUCT] — To nourish and condition clean lashes overnight.
• SKIN1004 MADAGASCAR CENTELLA SOOTHING CREAM 75ML — As a final step, apply this soothing cream to the face, avoiding direct contact with the lashes.

This lash serum is an excellent choice if your primary goal is affordable, daily conditioning to strengthen existing lashes and reduce fallout. It is a cosmetic conditioner, not a medical growth treatment.

• For a more intensive lash & brow serum: seapuri Lashrum Eyelash Enhancing Serum 10g — Choose this if you are looking for a serum that targets both lashes and brows with a focus on enhancing their appearance.
• For anti-aging concerns around the eyes: Beauty of Joseon REVIVE EYE SERUM : GINSENG + RETINAL 30ML — Choose this if your main concern is fine lines and wrinkles on the skin around your eyes, as it contains powerful anti-aging ingredient Retinal.
• For dark circles around the eyes: MARY&MAY TRANEXAMIC ACID+GLUTATHIONE EYE CREAM 30ML — Choose this if your primary concern is brightening dark circles under the eyes.

Mindful-use: If you already have a lash conditioner at home, finish it first to avoid waste and get a fair read on its results.

• Format: 9g plastic tube with a mascara-style spoolie brush for easy and hygienic application.
• Applicator: The soft, dense spoolie brush coats each lash evenly from root to tip.
• Sustainability: The plastic tube and cap are recyclable where facilities exist in Mauritius. Please rinse before recycling.
• Storage & Travel: The small, secure tube is travel-friendly. Store upright or flat in a cool, dry place away from direct sunlight.

Aggregated sentiment from online communities. Individual results will vary.

• Reddit, r/SkincareAddiction (2019): A user praised the serum, stating it "Made my lashes longer, especially my lower ones that were quite short. It never irritated me." They also noted that their lashes were falling out less.
• Reddit, r/beauty (2025): One reviewer was pleasantly surprised, saying, "after 3 weeks of using it... I could already see the difference. My lashes looked thicker and fuller."
• Reddit, r/SkincareAddiction (2019): Another user with sensitive eyes and skin loved it because it was "cheap and I feel like it helped speed up growth... Happy that I've never had any irritation with this one either."
• Fair Caveat: Some users report not seeing a significant effect. One reviewer mentioned, "I did not notice any real effect but it helped take away any goop left over from waterproof mascara." This highlights that results are subtle and focused on conditioning.

ETUDE (formerly Etude House) is a beloved South Korean cosmetics brand known for its playful, princess-inspired packaging and affordable yet high-quality products. With a philosophy that makeup should be fun, ETUDE offers a wide range of colourful makeup and effective skincare designed for young, trend-conscious consumers. Their lines like 'Soon Jung' for sensitive skin and 'Moistfull Collagen' have become staples in the K-beauty world.

• Biotin: A B-vitamin (B7) known for its role in maintaining healthy hair, skin, and nails. It is thought to strengthen keratin, the protein that makes up hair.
• Panthenol: Pro-vitamin B5, a humectant that hydrates and moisturizes. When applied to hair, it helps to smooth, strengthen, and prevent breakage.
• INCI: International Nomenclature of Cosmetic Ingredients. The official system for naming ingredients in cosmetics.
• PAO: Period After Opening. The symbol (an open jar) on cosmetics that indicates how long the product will remain stable and safe to use after it has been opened for the first time.

Adilsons General Trading Co. Ltd. | Royal Road, Port Louis, Mauritius | WhatsApp: +230 5 778 2336 | Email: info@adilsons.mu

At Adilsons, every product is curated with care and integrity. We guarantee 100% authenticity, sourcing directly from official brand distributors in South Korea. Our mission is to provide you with effective, safe, and trustworthy K-beauty solutions, backed by transparent information to help you make mindful choices for your skin.

Will this serum make my lashes grow longer?

This is a conditioning serum, not a growth-stimulating drug. It works by nourishing and strengthening your existing lashes, which can reduce breakage and fallout. This may help your lashes reach their full natural length, making them appear longer and fuller over time.

Does it contain prostaglandins or will it change my eye color?

No. This serum is a cosmetic conditioner and does not contain prostaglandin analogues, which are the active ingredients in some prescription lash growth serums known to have side effects like eye color change. ETUDE's formula is much gentler.

Can I use it on my eyebrows?

Yes, many users apply the serum to their eyebrows to help condition and nourish the hair. The spoolie brush makes it easy to apply.

Can I use this with lash extensions?

It's best to consult with your lash technician. While the formula is oil-free, it's important to ensure any product used around extensions won't interfere with the adhesive bond.

• Best For: Individuals looking for an affordable, gentle, daily conditioner to strengthen brittle lashes and reduce fallout.
• Key Benefits: Nourishes lashes with Biotin and Panthenol, helps reduce breakage, lightweight gel texture, very affordable.
• Keep in Mind: This is a conditioning serum, not a medical growth treatment. Results are subtle and focused on improving lash health and strength, not dramatic lengthening.

• Coverage: Island-wide delivery (Mauritius).
• Processing & Timing: Orders process in 1–2 business days. Delivery typically takes 1–5 business days after partner collection.
• Express: May be available by region; request on WhatsApp: +230 5 778 2336.
• Scheduling: Our delivery partners operate on regional schedules; we will contact you the evening before your delivery day.
• Pickup: Available at Citadelle Mall, Port Louis.
• Returns: No change-of-mind exchanges on cosmetic products.
• Refunds (Summary): Applicable for defective/damaged items reported within 48h, wrong items, or manufacturing defects within 6 months. Opened personal-care items are non-returnable unless damaged on delivery.

Source of Truth: This is a quick snapshot. If anything differs, the policy pages are final.

• Refunds & Returns Policy: https://adilsons.mu/policies/refund-policy
• Shipping Policy: https://adilsons.mu/policies/shipping-policy