EQQUALBERRY Bakuchiol Plumping Serum 30ml

This serum offers a plant-based alternative to retinol, designed to improve skin elasticity and the look of fine lines without the common irritation. It's a hydrating, gentle choice for maintaining firm skin, especially in Mauritius where daily sun exposure accelerates signs of aging.

Values You Can Trust: Vegan (Certified by The Vegan Society) / Cruelty-Free* / 100% Authentic Guarantee

*Brand-stated; not certified by an independent body.

Feeling like your skin is losing its bounce or seeing early fine lines? This serum is your gentle starting point for anti-aging. It uses Bakuchiol, a plant ingredient that works similarly to retinol but is much kinder to the skin, making it suitable for sensitive types or retinol beginners. It helps firm up the skin, smooth texture, and hydrate, all in one step.

• Texture: Lightweight, slightly viscous gel-serum.
• Finish: Hydrated and plump, absorbs without stickiness.
• Scent: Fragrance-free, with a very faint, natural scent from its ingredients.
• Best for: All skin types, including sensitive skin, looking to address first signs of aging, loss of firmness, and fine lines.

Get started with a simple, effective routine.

1. Cleanser: Wash your face with a gentle cleanser.
2. EQQUALBERRY Serum: Apply 2-3 drops to your face and neck.
3. Protect/Moisturise: Follow with sunscreen in the morning (essential!) or a moisturiser at night.

Note: Already have a serum you're using? It's better to finish that one first. Substitute new products, don't just stack them, to see what truly works for you.

• Minimalist (3 steps): 1) Cleanser → 2) EQQUALBERRY Serum → 3) Sunscreen (SPF 30+).
• Optional Add-on: If your skin feels tight or your sunscreen isn't hydrating enough, you can apply a light moisturiser before your SPF.
• Wait Times: Allow the serum about 60 seconds to absorb before applying sunscreen or makeup.

• Minimalist (3 steps): 1) Cleanser (use an oil cleanser first if removing makeup or water-resistant sunscreen) → 2) EQQUALBERRY Serum → 3) Moisturiser.
• Optional Add-on: On very dry nights, or if you sleep in air conditioning, you can layer a sleeping pack as the final step 2-3 times a week.
• Golden Rule: Always apply products from the thinnest texture to the thickest.

Daily Use — AM/PM:

• Amount: Use 2-3 drops for the entire face. A little goes a long way.
• Apply to: Clean, slightly damp skin on the face and neck. Avoid direct contact with eyes.
• Method: Gently smooth the serum over your skin, then lightly pat to help it absorb.
• Frequency: Start by using it once a day (in the PM) for the first week to see how your skin responds. If all is well, you can increase to twice daily (AM and PM).

If-This / Then-That Scenarios:

• If your skin is very sensitive: Use it only at night for the first two weeks.
• If you are also using other actives (like Vitamin C or acids): You can use this serum in the same routine. Bakuchiol is known for being compatible. For example, Vitamin C in the AM, Bakuchiol in the PM.
• If you're layering under makeup: Apply a thin layer, wait 1-2 minutes for it to set, then proceed with your sunscreen and primer. This helps prevent pilling (when products roll up into little balls).

Watchouts: Pilling can mean too much product was used or layers weren't given enough time to dry. Lack of results after 8 weeks often points to inconsistent sunscreen use, as UV damage negates the benefits.

Safety: For external use only. Avoid using on broken or irritated skin. Always follow with sunscreen in the morning. Suitable for teens as a hydrating serum, but anti-aging actives are generally for adults.

Because Bakuchiol is gentle, it can be used daily without the complex cycling needed for strong retinoids.

• Daily Use (AM & PM): Once your skin is accustomed, you can apply this serum every morning and every evening.
• If Using Other Actives:
  • Example Week:
  • Mon: AM (This Serum + SPF), PM (This Serum + Moisturiser)
  • Tue: AM (This Serum + SPF), PM (Exfoliating Acid, no Bakuchiol)
  • Wed: AM (This Serum + SPF), PM (This Serum + Moisturiser)
  • Thu: AM (This Serum + SPF), PM (This Serum + Moisturiser)
  • Fri: AM (This Serum + SPF), PM (Exfoliating Acid, no Bakuchiol)
  • Sat/Sun: AM (This Serum + SPF), PM (This Serum + Moisturiser)
• Rule of Thumb: While Bakuchiol is gentle, it's still wise not to use it on the exact same night you use a strong chemical exfoliant (AHA/BHA) if you have very sensitive skin. Alternating nights is safest.

Mauritius Note: In the hot, humid summer, this serum plus a lightweight sunscreen might be all the daytime moisture you need. In the drier, cooler months, you may want to layer a cream on top.

• Immediately: Skin feels hydrated, plump, and smooth.
• 2–4 Weeks: Skin may appear more radiant and feel softer. The hydrating effects help to temporarily soften the look of very fine lines.
• 4–8+ Weeks: With consistent use and daily sun protection, you may notice an improvement in skin texture, firmness, and a reduction in the appearance of fine lines. Results are gradual and depend heavily on consistent sunscreen use.

• Why use this, not DIY anti-aging masks? Online recipes using ingredients like lemon juice or baking soda can damage your skin's protective barrier and cause irritation. This serum is formulated at a safe pH with a proven active ingredient (Bakuchiol) to deliver results without harming your skin.
• Why use this instead of jumping straight to prescription retinoids? Prescription treatments like tretinoin are powerful but can cause significant peeling, redness, and sensitivity (purging). Bakuchiol offers similar benefits for fine lines and elasticity with a much lower risk of irritation, making it an ideal starting point for anti-aging.

• Works Well With:
  • Niacinamide: Complements Bakuchiol by helping with pore appearance, brightness, and skin barrier support.
  • Hyaluronic Acid: Boosts hydration, making skin look plump and reducing dehydration lines.
  • Vitamin C: A great pairing. Use Vitamin C in the morning for antioxidant protection and this serum at night (or both AM/PM) for repair.
  • Sunscreen: Non-negotiable. Sunscreen protects your skin from the UV damage that causes aging in the first place, allowing the serum to work effectively.
• Use With Caution:
  • AHA/BHA Exfoliants: If you have sensitive skin, it's best to alternate nights. Use your acid toner on one night, and this serum on the next. If your skin is resilient, you can apply the acid first, wait 15-20 minutes, then apply this serum. Monitor for any signs of irritation.

• Oily Skin: Yes. Its lightweight texture provides hydration without feeling heavy or greasy.
• Dry Skin: Yes. It provides a good layer of hydration but should be followed by a nourishing moisturiser to lock everything in.
• Combination Skin: Yes. It helps balance the skin without clogging pores in oily areas or being insufficient for dry patches.
• Sensitive Skin: Excellent choice. It's specifically known as a gentle alternative for those who cannot tolerate traditional retinol.
• Acne-Prone Skin: Generally suitable. It is non-comedogenic and can help with overall skin health, but it is not a primary acne treatment.

• Loss of firmness and elasticity
• Fine lines and wrinkles
• Dull or uneven skin texture
• Dehydration
• Skin sensitivity to traditional retinoids

• Official Korean Name: 이퀄베리 바쿠치올 탄력 세럼 (EQQUALBERRY Bakuchiol Tan-ryeok Serum)
• Version: Current version as of 2023. No major public reformulations noted.
• Country of Manufacture: South Korea
• Shelf Life & PAO: Typically 24-30 months from manufacture. Use within 12 months after opening (PAO).
• Date Markings: Dates are printed on the packaging, often formatted as YYYY.MM.DD. Look for "제조" (manufacture date) or "까지" (expiration date).

• Halal Status: Halal-Friendly*. This product does not contain ethanol (denatured alcohol) or any animal-derived ingredients based on a review of its INCI list. Fatty alcohols (like Cetearyl Alcohol) are permissible.
• Vegan Status: Certified Vegan by The Vegan Society. Contains no animal products or by-products.
• Animal Testing Policy: Cruelty-Free*. The brand states they do not test on animals. As a vegan-certified brand, this aligns with their philosophy. They do not sell in physical stores in Mainland China where post-market testing could be a risk.

*Self-assessed by Adilsons based on available ingredient data (no ethanol/denat.; no haram animal-derived ingredients detected). / *Brand-stated; not certified by an independent body.

• MFDS Class: Functional Cosmetic for Wrinkle Improvement (주름 개선 기능성 화장품).
• Functional Ingredient: Adenosine. While Bakuchiol is the star, Adenosine is the ingredient officially recognized by the Korean Ministry of Food and Drug Safety (MFDS, formerly KFDA) for its anti-wrinkle properties in this formula.
• Clinical Evidence: The brand's claims are primarily based on ingredient rationale and supplier data for Bakuchiol, which has been studied independently for its retinol-like effects. Specific clinical trial data on this finished product is not publicly disclosed. (Ingredient rationale).
• Disclaimer: This is a cosmetic product intended to improve the appearance of skin. It is not a medical treatment and does not diagnose, treat, or cure any disease.

Key Ingredients Explained:

• Bakuchiol (2.5%): A plant-derived antioxidant that helps stimulate collagen production and improve skin cell turnover, visibly reducing fine lines and improving elasticity, similar to retinol but with less irritation.
• Niacinamide: A form of Vitamin B3 that brightens skin tone, improves the skin barrier, and helps regulate oil production.
• Adenosine: A yeast-derived ingredient proven to have anti-wrinkle benefits. It energizes the skin's surface, resulting in a smoother, more youthful appearance.
• 8-Layer Hyaluronic Acid: A blend of different molecular weights of Hyaluronic Acid that hydrate multiple layers of the skin, plumping it from within.
• Tocopherol (Vitamin E): A powerful antioxidant that protects the skin from environmental stressors and helps stabilize the formula.

Full INCI List: Water, Glycerin, Butylene Glycol, Niacinamide, Bakuchiol(25,000ppm), 1,2-Hexanediol, Carbomer, Tromethamine, Xanthan Gum, Adenosine, Disodium EDTA, Tocopherol, Sodium Hyaluronate, Hydroxypropyltrimonium Hyaluronate, Hydrolyzed Hyaluronic Acid, Sodium Acetylated Hyaluronate, Hyaluronic Acid, Hydrolyzed Sodium Hyaluronate, Sodium Hyaluronate Crosspolymer, Potassium Hyaluronate.

Formulated Without: Fragrance, Essential Oils, Ethanol, Parabens, Sulfates.

• Fragrance Status: Officially fragrance-free. It contains no synthetic fragrances or essential oils.
• Scent Intensity: 0/5. Any detectable scent is naturally occurring from the raw ingredients and is very minimal.
• EU Allergens: None declared by the brand. Based on the provided INCI list, it is free from the 26 declarable EU allergens.

• Who It's For: Adults of any age looking for a gentle yet effective approach to prevent and address signs of aging.
• Use with Caution If: You have extremely reactive skin or known allergies to any of the ingredients. While gentle, a patch test is always recommended.
• Pregnancy/Breastfeeding: Bakuchiol is often considered a safer alternative to retinoids during pregnancy. However, there is limited specific research. It is best to consult with your doctor before introducing any new active products during this time.
• Patch Test Protocol:
  1. Apply a pea-sized amount to a clean, small area of skin, like behind your ear or on your inner jawline.
  2. Wait 24 hours. If there is no reaction, check again at 48 and 72 hours.
  3. If you experience any redness, itching, or a burning rash, wash the area off and discontinue use.

• Texture: A smooth, viscous serum that spreads easily.
• Finish: Leaves a hydrated, slightly dewy finish that is not sticky or greasy once absorbed.
• Scent: None.
• pH: The brand does not publicly disclose the exact pH, but it is formulated to be within a skin-friendly range (likely 5.5 - 6.5).
• Fungal Acne (Malassezia) Compatibility: The formula appears to be free from common fungal acne triggers. However, individual responses can vary.

• Problem: Product feels sticky after application.
  • Solution: You may be using too much. Try reducing the amount to 2 drops. Applying to slightly damp skin can also help it spread and absorb better.
• Problem: Skin feels a little tingly upon first use.
  • Solution: Mild, brief tingling can sometimes occur with new actives. Ensure your skin barrier is healthy. Try applying it after your moisturiser (buffering) for the first week to reduce intensity. If tingling is persistent or turns into burning, stop use.
• Problem: I'm not seeing results after a month.
  • Solution: Skincare is a marathon, not a sprint. Visible results for texture and fine lines can take 8-12 weeks of consistent use. Crucially, are you using sunscreen (SPF 30+) every single day? Sun exposure will undo any progress.

• Humid Summer: This serum's lightweight texture is perfect for hot, humid weather. For oily to combination skin types, it can provide enough hydration under sunscreen for daytime use, allowing you to skip a separate moisturiser.
• Drier Winter/Indoors: In the slightly cooler, drier winter months or if you spend a lot of time in air conditioning, you will likely need to layer a moisturiser on top to prevent dehydration. It layers well without feeling heavy.
• Storage: Store in a cool, dark place away from direct sunlight, like a cabinet. Do not store it in a hot car.

• Our Sourcing: We source all our products, including this serum, directly from the brand or their authorized distributors in South Korea. This is our 100% authenticity guarantee.
• Packaging Cues: Look for high-quality printing on the FSC-certified paper box and glass bottle. The packaging will have a mix of English and Korean text. Check for the batch code and expiration date printed clearly on the bottle or box.
• Questions? If you have any doubts about your product, please send us a photo or video on WhatsApp, and we will be happy to verify it for you.

• Bakuchiol vs. Retinol: Several independent studies have compared Bakuchiol to Retinol. A notable 2018 study published in the British Journal of Dermatology found that Bakuchiol was comparable to retinol in its ability to improve photoaging (wrinkles, pigmentation) but was significantly better tolerated by users. (Independent study).
• Adenosine Efficacy: Adenosine is an MFDS-approved ingredient for wrinkle improvement. Its efficacy is based on its ability to energize skin cells, promoting smoother-looking skin. (Ingredient rationale).
• Product-Specific Claims: EQQUALBERRY's claims about the plumping and firming effects of this specific serum are based on the known functions of its key ingredients and their concentrations. Public clinical trial data for this finished product has not been released by the brand. (Brand claim—no public dataset available for independent verification).

This product is certified vegan, meaning it contains no animal-derived ingredients. The key active, Bakuchiol, is derived from the seeds and leaves of the Psoralea corylifolia plant, also known as the babchi plant. The brand's commitment to vegan formulations ensures a conscience-friendly choice.

• Size: 30ml
• Dose: Approx. 0.15ml per use (2-3 drops)
• Total Uses: Approx. 200 uses per bottle.
• Reorder Cadence:
  • Using once per day: The bottle will last approximately 6.5 months.
  • Using twice per day: The bottle will last a little over 3 months. Plan to reorder around the 10-12 week mark.

Create a simple, effective routine around this serum with products from our catalog.

Starter Essentials (AM Routine)

• ROUND LAB 1025 Dokdo Cleanser — A gentle foam cleanser that cleans without stripping, creating the perfect base.
• EQQUALBERRY Bakuchiol Plumping Serum — Your core treatment for firmness and fine lines.
• Beauty of Joseon Relief Sun : Rice + Probiotics (SPF50+ PA++++) — Essential daily protection to prevent sun damage and protect your results.

Targeted Results (PM Routine)

• Anua Heartleaf 77% Soothing Toner — To calm and hydrate the skin before your serum.
• EQQUALBERRY Bakuchiol Plumping Serum — To work on texture and elasticity overnight.
• TORRIDEN DIVE-IN Low Molecular Hyaluronic Acid Cream — A lightweight gel-cream to lock in hydration without feeling heavy.

This serum is an excellent choice if your primary concerns are preventing and addressing early signs of aging with a gentle, hydrating formula, especially if you have sensitive skin.

• For a Stronger, More Intensive Approach to Wrinkles: SOME BY MI Retinol Intense Reactivating Serum — Choose this if you have more established lines and your skin is resilient enough for a traditional retinol formula. It works faster but comes with a higher risk of initial irritation and peeling.
• For a Focus on Dark Spots and PIH: AXIS-Y Dark Spot Correcting Glow Serum — Choose this if your main goal is to fade post-acne marks or sun spots. While this Bakuchiol serum helps with overall radiance, the AXIS-Y serum specifically targets pigmentation with Niacinamide and Sea Buckthorn.

Mindful Consumption Note: If you already have a similar anti-aging serum at home, we encourage you to finish it first. This helps you fairly assess its results and reduces product waste.

• Packaging: Comes in a 30ml clear glass bottle with a plastic dropper cap.
• Sustainability: The outer box is made from FSC-certified paper, printed with soy ink, promoting responsible forest management.
• Recycling in Mauritius: The glass bottle is recyclable. Please rinse it out before disposal. The dropper cap is mixed materials (plastic and glass) and may be harder to recycle locally; check with your local facilities.
• Travel-Friendliness: The 30ml size is travel-friendly and fits within liquid allowances for flights. The glass bottle is sturdy, but it's wise to pack it securely.

(Anecdote / Aggregated sentiment)

• "I have sensitive, acne-prone skin and traditional retinols always broke me out. This is a game changer! I get the smoothing benefits without any of the redness or irritation. My skin feels so plump and hydrated." - Paraphrased from a YesStyle review (2024-03).
• "It's a really nice, gentle serum for beginners. It won't give you the dramatic overnight results of a strong retinol, but after a few months, my skin definitely looks firmer and healthier. It's a slow and steady wins the race product." - Reddit, r/AsianBeauty (2024-01).
• "A fair caveat: if you have very deep, established wrinkles, this might not be strong enough for you. It's fantastic for prevention and early lines, but for more significant concerns, you might need something more potent." - Paraphrased from an Amazon customer review (2023-11).

EQQUALBERRY stands for "Equal" and "Quality Berry." It is a Korean skincare brand that focuses on creating high-quality, effective, and balanced formulations that are accessible to everyone, regardless of skin type. They are known for their commitment to vegan ingredients, clean formulations, and sustainable packaging, offering gentle solutions for modern skin concerns.

• Adenosine: A skin-soothing and restoring ingredient that is officially recognized by the MFDS in Korea for its anti-wrinkle benefits.
• Bakuchiol: A plant-derived antioxidant found in the Psoralea corylifolia plant. It functions as a natural, gentler alternative to retinol.
• MFDS: Ministry of Food and Drug Safety (of South Korea). The government body that regulates cosmetics, ensuring they are safe and effective. A "Functional Cosmetic" has been certified by the MFDS to provide a specific benefit, such as wrinkle improvement.
• PAO: Period After Opening. The symbol on the packaging (a jar with a number like "12M") that tells you how many months the product is safe and effective to use after it has been opened.
• Vegan Certified: Indicates the product has been officially certified by an independent body (like The Vegan Society) to contain no animal-derived ingredients.

Adilsons | WhatsApp: +230 5 778 2336 | Email: info@adilsons.mu

At Adilsons, we believe in skincare that is both effective and honest. We carefully curate products based on their formulation, evidence, and suitability for the Mauritian climate. We guarantee that every product we sell, including this serum, is 100% authentic and sourced directly from official channels in South Korea.

Can I use this around my eyes?

While it is gentle, it is not specifically tested as an eye cream. You can apply it up to the orbital bone (the bone around your eye socket), but avoid the mobile eyelid and lash line to prevent irritation.

Is Bakuchiol as good as Retinol?

Studies show Bakuchiol provides similar benefits in improving fine lines, elasticity, and pigmentation as retinol, but with significantly less irritation, making it a superior choice for sensitive skin or those just starting with anti-aging actives.

Will this make my skin sensitive to the sun?

Unlike traditional retinol, Bakuchiol does not have a strong photosensitizing effect. However, the best anti-aging practice is to wear a broad-spectrum sunscreen of SPF 30 or higher every single day, regardless of the actives you use.

• Best For: Anyone looking for a gentle, effective introduction to anti-aging, especially those with sensitive skin or who have had negative reactions to retinol.
• Key Benefits: Improves skin firmness and elasticity, reduces the appearance of fine lines, and provides lasting hydration.
• Keep in Mind: Results are gradual and require consistent use over 2-3 months. This is not a quick fix and is less potent than prescription retinoids. Daily sunscreen use is mandatory to see and maintain results.

• Coverage: Island-wide delivery (Mauritius).
• Processing & Timing: Orders process in 1–2 business days; usually ready by Day 3 for pickup by our delivery partners/regional team. Partner collection can take up to 1 week. After pickup, delivery typically takes 1–5 business days (weekdays only).
• Express: May be available by region; request on WhatsApp: +230 5 778 2336.
• Liquids/Sensitive Items: Serums, toners, liquid makeup (and kits containing liquids) are pickup or door-to-door only; checkout enforces this.
• Scheduling: Deliveries run by region on set schedules; we’ll contact you the evening before.
• Pickup: Citadelle Mall pickup available.
• Returns: No change-of-mind exchanges.
• Refunds (Summary): For defective/damaged on receipt (report within 48h), wrong item, or manufacturing defect within 6 months. Refunds via bank transfer (7–10 business days); card refunds may incur a 5% processor fee (fee not charged for defects/order errors). Opened skincare/personal-care items are non-returnable (except if damaged on delivery).
• Source of Truth: This is a quick snapshot. If anything differs, the policy pages are final.

Policy Links:

• Refunds & Returns: https://adilsons.mu/policies/refund-policy
• Shipping: https://adilsons.mu/policies/shipping-policy