ETUDE DOUBLE LASTING SERUM SKIN FOUNDATION ROSY PURE 13C1 30G

Values You Can Trust: Cruelty-Free* / 100% Authentic Guarantee

*Brand-stated; not certified by an independent body. Mainland China may permit post-market testing in certain cases; brand policy applies.

For those who love a foundation that feels like skincare, the Etude Double Lasting Serum Skin Foundation offers breathable, buildable coverage with a healthy, radiant finish. Infused with a moisture complex, it's designed to keep skin hydrated and comfortable all day, making it a great choice for Mauritius's variable climate, from humid days outdoors to dry, air-conditioned interiors. This specific shade, #13C1 Rosy Pure, is formulated for very fair skin with cool, pink undertones.

Struggling to find a foundation that doesn't feel dry or look cakey? This serum-infused formula provides natural-looking coverage while actively hydrating the skin.

• Texture: Lightweight, fluid serum-like liquid.
• Finish: Natural, healthy glow (satin-dewy).
• Coverage: Medium, buildable. Effectively evens out skin tone and covers minor redness or blemishes.
• Best For: Normal, combination, and dry skin types.
• Key Benefits: Provides 24-hour hydration (Brand test), creates a smooth and radiant complexion, and includes SPF27 PA++ for supplementary sun protection.

1. Prep: Start with a clean, moisturized face. Always apply a dedicated sunscreen (SPF 30+) as your primary protection.
2. Apply [THIS PRODUCT]: Shake well. Dispense 1 pump and dot onto your face. Blend with fingers, a sponge, or a brush.
3. Set (Optional): For extra longevity in humidity, lightly dust a translucent powder over your T-zone.

Note: Already own a similar foundation? Finish that first to practice mindful consumption (substitute, don’t stack).

For a flawless, lasting base, follow this order:

1. Skincare: Cleanser → Toner → Serum → Moisturiser.
2. Sunscreen: Apply a dedicated sunscreen of SPF 30 or higher and wait 2-3 minutes for it to set. This is your main sun protection.
3. Primer (Optional): Apply a primer like the ETUDE Glow On Hydra Base for extra hydration and grip.
4. Foundation [THIS PRODUCT]: Apply as the next step.
5. Finish: Follow with concealer where needed, and set with a powder like the INNISFREE No Sebum Mineral Powder to control shine.

Proper removal is essential to prevent clogged pores and breakouts.

1. First Cleanse (Oil-Based): Use a cleansing oil like the Beauty of Joseon Ginseng Cleansing Oil to thoroughly melt the foundation, sunscreen, and sebum.
2. Second Cleanse (Water-Based): Follow with a gentle foam or gel cleanser like the ROUND LAB 1025 Dokdo Cleanser to wash away any remaining residue.
3. Skincare Routine: Proceed with your regular PM toner, serums, and moisturiser.

• Amount: Start with one pump for the entire face. Add another half-pump only where more coverage is needed.
• Method:
  • For a natural finish: Use your fingertips to warm the product and blend it into the skin.
  • For higher coverage: Use a dense foundation brush or a damp makeup sponge (like a beauty blender) to stipple and press the product onto the skin.
• Wait Times: Allow your sunscreen and moisturiser to fully absorb (1-2 minutes) before applying foundation to prevent pilling. Wait 60 seconds before applying powder on top.
• Frequency: Suitable for daily use.
• How to Remove: This foundation is long-wearing and requires a double cleanse. Massage an oil-based cleanser onto your dry face to dissolve the makeup, then add water to emulsify and rinse. Follow with a water-based cleanser.

• Immediately: Skin tone appears more even, redness is visibly reduced, and the complexion has a healthy, hydrated glow. Pores and minor imperfections are blurred.
• Throughout the day: The formula is designed for long wear, maintaining its smooth appearance without significant caking or separating, especially when set with a light powder. In Mauritius' humidity, some glow may turn into shine on oilier areas after several hours.
• 4-8+ Weeks: With consistent use of the skincare ingredients within the formula (like Niacinamide and Panthenol), you may notice your skin feels more hydrated and appears brighter even without makeup. However, it is a cosmetic product, and primary results are seen upon application.

• Why this, not that: Instead of using heavy, matte foundations that can clog pores and look cakey, choose a breathable serum foundation. Modern formulas like this one offer good coverage while feeling lightweight and comfortable, reducing the risk of "maskne" or congestion, *provided you cleanse thoroughly every night.*

• Works Well With:
  • Hydrating Primers: Enhances the dewy finish and smooth application.
  • Silicone-Based Primers: Good for pore-filling and creating a smooth canvas, but ensure your primer is fully set before application to avoid pilling.
  • Setting Sprays: Helps lock in the finish and extend wear time in humid weather.
• Use Carefully:
  • Rich, Oily Creams: Applying this foundation over a very heavy or oily moisturiser without letting it absorb fully may cause the foundation to slip or separate.
  • Setting Powders: A light dusting is great. However, applying a heavy layer of mattifying powder can negate the "serum glow" finish. Use strategically on the T-zone.

• Excellent For: Normal, Dry, and Dehydrated skin types that benefit from the hydrating serum complex.
• Good For: Combination skin, especially when set with powder in the T-zone. The serum texture provides hydration to dry cheek areas without feeling heavy on oily parts.
• Use with Caution: Very Oily skin. While not overly greasy, the dewy finish might enhance shine. A mattifying primer and setting powder are recommended for better oil control and longevity.

This foundation is a cosmetic designed to visually conceal and improve the appearance of:

• Uneven skin tone
• Redness and minor blemishes
• Dullness or lack of radiance
• Dry patches or skin that looks dehydrated under makeup
• Post-inflammatory hyperpigmentation (PIH) through coverage

• Official Korean Name: 에뛰드 더블래스팅 세럼 스킨 파운데이션
• Romanized: Etude Deobeul Laeseuting Sereom Seukin Paundeisyeon
• Brand: ETUDE (formerly Etude House)
• Manufacturer: Amorepacific Corporation
• Country of Manufacture: South Korea
• Period After Opening (PAO): 12 months

• Halal Status: Halal-Friendly*. This product is not certified Halal. An ingredient review did not find animal-derived ingredients forbidden in Islam or denatured alcohol.
• Vegan Status: Not certified Vegan. Contains animal-derived ingredients (e.g., cholesterol, not specified if plant-derived).
• Animal Testing Policy: Cruelty-Free*. ETUDE states they are against animal testing. However, the brand is sold in mainland China where post-market testing may be required by law. Therefore, it is not certified by Leaping Bunny or PETA.

*Self-assessed by Adilsons based on available ingredient data (no ethanol/denat.; no haram animal-derived ingredients detected). / Brand-stated; not certified by an independent body.

• MFDS Class: Functional Cosmetic (UV Protection | Brightening | Wrinkle-Improving).
• Functional Ingredients:
  • UV Protection: Titanium Dioxide, Ethylhexyl Methoxycinnamate, Zinc Oxide (SPF27 PA++).
  • Brightening: Niacinamide.
  • Wrinkle-Improving: Adenosine.
• "Brightening" Nuance: In the context of MFDS functional cosmetics, "Brightening" refers to improving radiance and helping to fade dark spots (like sun spots or post-acne marks); it does not change or lighten your natural skin color.
• Medical Disclaimer: This is a cosmetic product, not a medical treatment. For persistent skin concerns, please consult a dermatologist.

Key Ingredients Explained:

• Moisture Serum Complex (61%): A blend of hydrating and barrier-supporting ingredients.
  • Panthenol (Pro-Vitamin B5): A humectant that draws moisture into the skin and soothes irritation.
  • Ceramides & Hyaluronic Acid: Key components of the skin's natural barrier, they help lock in moisture and keep skin feeling plump and hydrated.
• Niacinamide (Vitamin B3): Helps to brighten the complexion and improve the appearance of uneven skin tone over time.
• Adenosine: Certified by the MFDS for its anti-wrinkle properties, it helps to improve skin smoothness and elasticity.
• Titanium Dioxide & Zinc Oxide: Mineral (physical) UV filters that provide broad-spectrum protection against UVA and UVB rays.

Full INCI List:

Water, Titanium Dioxide (CI 77891), Cyclopentasiloxane, Ethylhexyl Methoxycinnamate, Methyl Trimethicone, Butylene Glycol, Alcohol Denat., Lauryl PEG-9 Polydimethylsiloxyethyl Dimethicone, Phenyl Trimethicone, PEG-10 Dimethicone, Zinc Oxide (CI 77947), Trimethylsiloxysilicate, Isododecane, Acrylates/Polytrimethylsiloxymethacrylate Copolymer, Iron Oxides (CI 77492), Disteardimonium Hectorite, Sodium Chloride, Aluminum Hydroxide, Stearic Acid, Iron Oxides (CI 77491), Acrylates/Ethylhexyl Acrylate/Dimethicone Methacrylate Copolymer, Fragrance, Caprylyl Glycol, Triethoxycaprylylsilane, Polysorbate 80, Ethylhexylglycerin, Hydrogenated Lecithin, Disodium EDTA, Iron Oxides (CI 77499), Adenosine, Panthenol, Hyaluronic Acid, Glycerin, Madecassoside, Tocopherol, Centella Asiatica Flower/Leaf/Stem Extract, Lactobacillus Ferment Lysate, BHT, Propanediol, 1,2-Hexanediol.

• Fragrance: Contains added fragrance ("Parfum"). The scent is generally described as a light, fresh floral scent. Intensity is low (1/5).
• Alcohol: Contains Alcohol Denat. which can be drying for some very dry or sensitive skin types, though it is used here to create a lightweight, fast-setting texture.
• EU Allergens: The full INCI list contains fragrance components that may include potential allergens not individually listed by the brand. Patch testing is advised.

• Who should use with caution: Those with very sensitive skin or a known allergy to chemical sunscreens or fragrance should patch test. The formula is not entirely oil-free and contains silicones; those with fungal acne or sensitivity to silicones should also patch test.
• Patch Test Protocol: Apply a pea-sized amount to a clean patch of skin on your jawline or behind your ear. Wait 24-48 hours. If any redness, itching, or irritation occurs, discontinue use.
• Pregnancy/Breastfeeding: Contains chemical sunscreen filters (Ethylhexyl Methoxycinnamate). While generally considered safe in the low concentrations found in cosmetics, some prefer to avoid them. Please consult with your doctor.
• Teens: Suitable for teens who wear makeup. Ensure a proper double-cleansing routine is followed to prevent breakouts.

• Texture: A thin, runny liquid that feels like a hydrating serum.
• Finish: A natural, radiant glow. Not overly dewy or glittery, but gives the skin a healthy, "lit-from-within" look. Can be set to a semi-matte finish with powder.
• Scent: Light, fresh floral fragrance.
• pH: Not published by the brand, but typical for foundations to be in the 6.0-7.5 range.
• Fungal Acne (Malassezia) Compatibility: Contains Polysorbate 80 and Hydrogenated Lecithin which can be potential triggers for some. Individual responses vary; patch test if you are prone to fungal acne.

• If it looks cakey or enhances texture: You might be using too much product or your skin may need exfoliation. Start with a very thin layer and build up only where needed. Ensure skin is well-moisturized but not greasy before application.
• If it pills (rolls into little balls): This usually happens when the foundation interacts with your skincare underneath. Wait longer (1-2 minutes) between your moisturiser/sunscreen and foundation application.
• If it separates or gets too shiny: This can happen on oilier skin types or in high humidity. Use a mattifying primer beforehand and set your T-zone with a translucent powder after application.
• If the shade looks off (oxidizes): This foundation has minimal oxidation. If the color seems wrong, you may need a different undertone (e.g., Neutral 'N' or Warm 'Y' instead of Cool 'C'). Shade #13C1 is very fair with pink tones.

• Humid Summers: The lightweight, breathable texture is comfortable in the heat. However, the dewy finish can become very shiny in high humidity. It is highly recommended to set the foundation, especially in the T-zone, with a powder like the INNISFREE No Sebum Mineral Powder to control shine and extend wear.
• Drier 'Winter'/AC Environments: The hydrating serum complex is perfect for preventing skin from feeling tight or looking dry in air-conditioned offices or during Mauritius's cooler, drier months. You may not need to set it with powder in these conditions if you prefer a glowy look.

At Adilsons, we guarantee 100% authenticity. All our products are sourced directly from the official brand or their authorized distributors in South Korea. Your ETUDE foundation will arrive in its original packaging, with batch codes and manufacturing dates printed on the bottle. Look for the official Amorepacific branding and quality seals. If you have any doubts, you can reach out to us on WhatsApp with a photo of your product for verification.

• 24-Hour Glow & Hydration: This claim is based on brand-conducted instrumental and consumer panel tests. It reflects the formula's ability to maintain moisture and radiance under controlled conditions. (Brand test)
• SPF & PA Rating: The SPF 27 and PA++ ratings are certified according to Korean MFDS regulations, ensuring a verified level of UV protection. (Regulatory Body)
• Skincare Ingredient Benefits: The functions of key ingredients like Niacinamide, Adenosine, Panthenol, and Hyaluronic Acid are supported by a large body of independent scientific literature. (Ingredient rationale)

• Size: 30g
• Estimated Uses: A standard 1-pump application is approximately 0.2g. The bottle contains roughly 150 uses.
• Reorder Cadence: With daily use, this foundation should last approximately 4-5 months.

Glowy & Long-Lasting Base (AM Routine)

• Primer: heimish ARTLESS GLOW BASE SPF50+ 40ML — Creates a luminous, hydrated canvas that enhances the foundation's glow.
• Foundation: [THIS PRODUCT] — Provides hydrating, radiant coverage.
• Setting Powder: INNISFREE NO SEBUM MINERAL POWDER 5G — Lightly applied to the T-zone, it controls shine without dulling the glow, perfect for Mauritian humidity.

Perfect Prep & Removal Routine

• Primer: ETUDE GLOW ON HYDRA BASE 30ML — A brand-matched hydrating primer for a smooth, moisture-rich start.
• Foundation: [THIS PRODUCT]
• Oil Cleanser: Beauty of Joseon GINSENG CLEANSING OIL 210ML — To effectively dissolve the long-wear foundation and sunscreen at the end of the day.
• Foam Cleanser: COSRX LOW pH GOOD MORNING GEL CLEANSER 150ML — To complete the double cleanse, leaving skin fresh and clean without stripping.

This foundation is an excellent choice if you have normal to dry skin and your primary goal is a hydrating, natural-glow finish with medium coverage.

However, consider these alternatives from our catalog if your needs are different:

• For a Higher Coverage, Semi-Matte Finish: VDL COVER STAIN PERFECTING FOUNDATION — Choose this if you need more robust coverage for blemishes or events and prefer a less dewy look.
• For a Lighter, Skincare-Focused Base: MISSHA M PERFECT COVER BB CREAM SPF42 PA+++ — Choose this if you prefer a BB cream feel with good sun protection and a more natural, skin-like coverage.
• For a High-Coverage, Long-Wear Cushion Format: TIRTIR MASK FIT RED CUSHION 18G — Choose this if you love the convenience of a cushion compact and need a foundation that is famously transfer-resistant and long-lasting, even under a mask.
• For a Vegan, Jelly-Texture Option: AMUSE DEW JELLY VEGAN CUSHION 15G, 01 SOONSOO — Choose this if you prioritize vegan formulas and enjoy a unique, cooling jelly texture with a dewy finish.

Mindful Use: If you already have a foundation at home that you enjoy, consider finishing it first to avoid waste and to give your current product a fair chance to perform.

• Packaging: Comes in a 30g frosted glass bottle with a plastic pump and cap. The pump dispenses a controlled amount of product, keeping it hygienic.
• Sustainability: The glass bottle is recyclable in Mauritius, but the pump and cap should be disposed of in the trash. Please rinse the bottle before recycling. Amorepacific, the parent company, has ongoing sustainability initiatives to reduce plastic use.
• Travel: The 30g bottle is travel-friendly and fits within airline liquid limits. The cap fits securely to prevent leaks.

Aggregated sentiment from verified purchase reviews on platforms like Hwahae and YesStyle. For informational purposes only.

• The Glow is Real: "It applies smoothly and has a beautiful glow finish, making it ideal for dry skin like mine. The formula is true to its hydrating claims," notes a user with dehydrated skin (Hwahae review, 2022-04). Many praise its ability to create a radiant look without being glittery or oily.
• Application Matters: Several users mention that application technique is key. One reviewer advises, "Brush application is necessary to prevent settling into...pores. Recommended to apply in thin, multiple layers" (Hwahae review, 2022-09). Using fingers can sometimes work, but a sponge or brush gives the best finish.
• Coverage & Longevity: "The coverage is also pretty good, I'd say medium to high," says a reviewer with dry skin (Hwahae review, 2024-12). However, experiences on longevity vary. For some, it lasts well, while others in humid climates or with oilier skin note that "it started breaking down as soon as I stepped outside" (Hwahae review, 2023-02). Setting with powder is a common tip to improve wear time.
• A Fair Caveat (Shade Range & Skin Type): While praised for its hydrating feel, it may not be for everyone. A user with combination skin commented, "It felt too oily, and the coverage was disappointing." Another with very fair skin wished for an even lighter shade, noting, "Even though I chose the lightest shade, it was still slightly darker than my skin tone" (Hwahae review, 2022-11). It's best suited for its target audience of normal-to-dry skin.

ETUDE (formerly Etude House) is a beloved South Korean cosmetics brand owned by the Amorepacific Corporation. Launched in 1985, their philosophy revolves around making makeup fun, playful, and accessible. With a focus on high-quality, innovative products in adorable packaging, ETUDE encourages everyone to "Make Up, Play!" and discover their own unique beauty through joyful experimentation.

• Foundation: A cosmetic applied to the face to create an even, uniform color to the complexion, cover flaws, and, sometimes, change the natural skin tone.
• Serum Foundation: A hybrid product that combines the coverage of a foundation with the lightweight texture and hydrating skincare ingredients of a serum.
• SPF (Sun Protection Factor): A measure of how well a sunscreen will protect skin from UVB rays, the kind of radiation that causes sunburn.
• PA (Protection Grade of UVA): A Japanese rating system that indicates the level of protection from UVA rays, which cause long-term skin damage and aging. PA++ indicates moderate protection.
• Niacinamide: A form of Vitamin B3 that helps brighten skin, improve barrier function, and regulate oil production.
• Adenosine: A yeast-derived ingredient that functions as a soothing and skin-restoring agent. It has proven anti-wrinkle benefits.
• Cool Undertone: Skin that has a pink, red, or bluish hue. "C" in shade names usually stands for Cool.

• Official Retailer: Adilsons
• WhatsApp: +230 5 778 2336
• Email: info@adilsons.mu

At Adilsons, we are committed to bringing you the best of authentic K-beauty. We carefully curate our selections and work only with official brand distributors. We guarantee that every product you purchase is 100% genuine, safe, and stored under optimal conditions to ensure its efficacy for your skincare journey.

1. Is this foundation good for oily skin?

It is formulated for a dewy, hydrating finish, which is often not ideal for very oily skin types as it can increase shine. If you have oily skin and want to use it, we strongly recommend using a mattifying primer and setting it well with powder.

2. How does this compare to the original Etude Double Lasting Foundation?

The original Double Lasting Foundation has a semi-matte to matte finish with higher coverage and is better suited for oily and combination skin. This "Serum Skin" version is more hydrating, has a dewier finish, and is designed for normal to dry skin types who want a more radiant, skin-like look.

3. The shade is 13C1. How do I know if it will match me?

13C1 is one of the lightest shades in the range, designed for very fair skin with cool (pink/red) undertones. If you typically wear the lightest shade in other foundation ranges and find that neutral or yellow shades look off, this might be a good match. Unfortunately, we cannot offer shade matching online and recommend checking online swatches from reviewers with a similar skin tone as a guide.

4. Is the SPF 27 enough for daily sun protection in Mauritius?

No. While the SPF in this foundation offers some protection, it is not sufficient as your primary sunscreen. People rarely apply enough foundation to achieve the labeled SPF rating. We always recommend applying a separate, dedicated sunscreen of at least SPF 30 (ideally SPF 50) every morning before your makeup.

Best For: Individuals with normal to dry skin looking for a medium-coverage foundation that provides a healthy, long-lasting glow without feeling heavy or dry.

Key Benefits:

• Creates a radiant, dewy finish that looks like healthy skin.
• Contains 61% moisturising serum complex to keep skin hydrated.
• Offers buildable coverage that effectively evens skin tone.

Keep in Mind:

• May be too dewy for very oily skin types without proper priming and setting.
• The shade range is limited, especially for deeper skin tones. This shade (13C1) is suitable only for very fair, cool-toned skin.
• Contains added fragrance and alcohol denat., which could be a concern for very sensitive skin.

• Coverage: Island-wide delivery (Mauritius).
• Processing & Timing: Orders process in 1–2 business days; usually ready by Day 3 for pickup by our delivery partners/regional team. Partner collection can take up to 1 week. After pickup, delivery typically takes 1–5 business days (weekdays only).
• Express: May be available by region; request on WhatsApp: +230 5 778 2336.
• Liquids/Sensitive Items: Serums, toners, liquid makeup (and kits containing liquids) are pickup or door-to-door only; checkout enforces this.
• Scheduling: Deliveries run by region on set schedules; we’ll contact you the evening before.
• Pickup: Citadelle Mall pickup available.
• Returns: No change-of-mind exchanges.
• Refunds (Summary): For defective/damaged on receipt (report within 48h), wrong item, or manufacturing defect within 6 months. Refunds via bank transfer (7–10 business days); card refunds may incur a 5% processor fee (fee not charged for defects/order errors). Opened skincare/personal-care items are non-returnable (except if damaged on delivery).
• Source of Truth: This is a quick snapshot. If anything differs, the policy pages are final.

Policy Links:

• Refunds & Returns: https://adilsons.mu/policies/refund-policy
• Shipping: https://adilsons.mu/policies/shipping-policy