EQQUALBERRY Vitamin Illuminating Serum 30ml

A gentle, water-light serum designed to target dullness and uneven skin tone without irritation, making it suitable for daily use even in Mauritius's humid climate.

Values You Can Trust: Halal-Friendly* / Vegan-Friendly* / Cruelty-Free* / 100% Authentic Guarantee

*Self-assessed by Adilsons based on available ingredient data (no ethanol/denat.; no haram animal-derived ingredients detected). / *Self-assessed by Adilsons based on available ingredient data (no animal-derived ingredients detected). / *Brand-stated; not certified by an independent body.

If you're dealing with post-acne marks (PIH) or a general lack of radiance, this serum offers a gentle approach. It uses a combination of Vitamin C derivatives and fruit extracts to brighten the skin's appearance over time. Its lightweight, non-sticky texture absorbs quickly, feeling comfortable on oily and combination skin types, even on hot and humid days.

• Texture: Lightweight, watery gel
• Finish: Natural, hydrated finish with no stickiness
• Scent: Faint, fruity scent from natural extracts
• Key Goals: Brightening dullness, fading the look of dark spots, providing antioxidant protection

1) Cleanser: Wash your face to create a clean base.
2) EQQUALBERRY Serum: Apply 2-3 drops to your face and neck.
3) Sunscreen (AM) / Moisturiser (PM): Seal in the serum and protect your skin.

Note: Already own a similar brightening serum? Finish that first to avoid waste (substitute, don’t stack).

Using this serum in the morning helps protect your skin from environmental stressors throughout the day.

• Minimalist (3 steps): 1) Cleanser → 2) EQQUALBERRY Serum → 3) Sunscreen (SPF 30+)
• Optional Add-on: If your skin feels tight or your sunscreen isn't hydrating enough, you can apply a light, gel-based moisturiser before your sunscreen.
• Wait Times: Allow the serum to absorb for 30-60 seconds before applying your next step. Wait 1-2 minutes before applying sunscreen or makeup.

At night, your skin focuses on repair, making it a great time for brightening treatments.

• Minimalist (3 steps): 1) Cleanser (use an oil cleanser first if removing makeup or water-resistant sunscreen) → 2) EQQUALBERRY Serum → 3) Moisturiser
• Optional Add-on: If you use a separate chemical exfoliant (like an AHA or BHA toner), use it on alternate nights to this serum to minimise potential irritation.
• Texture Rule: Always apply products from the thinnest consistency to the thickest. This serum goes after toners and before creams.

Daily Use — AM/PM:

• Amount: 2-3 drops for the entire face. Use an extra drop for the neck.
• Apply to: A cleansed face and neck. It is gentle enough for use around the orbital bone, but avoid direct contact with the eyes.
• Method: Gently spread the serum across your skin, then lightly pat to aid absorption.
• Frequency: Start once daily (AM or PM) for the first week to ensure compatibility. If your skin is happy, you can increase to twice daily use.

If-This / Then-That:

• If your skin is very oily: This serum's light texture is ideal. Your sunscreen might provide enough moisture for daytime use.
• If your skin is dry or in air-conditioning: Layer a hydrating toner before this serum and seal with a richer moisturiser at night.
• If your skin is sensitive: This serum uses gentle Vitamin C derivatives. However, always patch-test first and start with PM-only application for a few days.
• If you're using it under makeup: Its non-pilling formula makes a great base. Wait 1-2 minutes for it to set before applying sunscreen and primer.

Watchouts: The biggest reason for a lack of brightening results is inconsistent sunscreen use. Vitamin C helps prevent damage, but sunscreen is the primary shield.

Safety: For external use only. Avoid applying to broken or eczema-prone skin. Discontinue use if a persistent rash or irritation occurs.

This serum is gentle enough for daily use. Here is how it can fit with other products.

• Daily: This serum can be used AM and PM.
• If You Also Use Exfoliants (AHA/BHA): It's best to alternate.
  • Example Week (PM Focus):
    Mon: EQQUALBERRY Serum
    Tue: Exfoliating Acid (AHA/BHA)
    Wed: EQQUALBERRY Serum
    Thu: Soothing / Hydration Night (no strong actives)
    Fri: EQQUALBERRY Serum
    Sat: Exfoliating Acid (AHA/BHA)
    Sun: Soothing / Hydration Night
• AM/PM Cheat-Sheet:
  • EQQUALBERRY Serum: AM and/or PM
  • Niacinamide: Can be used in the same routine, AM or PM.
  • AHA/BHA/PHA: PM only, 1–3 times a week, on nights you don't use other strong actives.
  • Retinoids: PM only, 2–4 times a week, on non-consecutive nights. Avoid using exfoliants on retinoid nights.
• Mauritius Note: In peak humidity, this lightweight serum feels refreshing. In the drier, cooler months, you may need to layer a more substantial moisturiser on top at night.

• Immediately: Skin feels hydrated and lightly plumped. The watery texture absorbs without residue.
• 2–4 weeks: Skin may start to appear more radiant and less dull. Antioxidant benefits are working daily to protect the skin.
• 4–8+ weeks: With consistent daily use and diligent sun protection, you may notice a visible improvement in the evenness of your skin tone and a fading in the appearance of post-inflammatory hyperpigmentation (PIH) or sun spots.

• Why use a stabilized Vitamin C serum? It's a safer, more effective way to get brightening and antioxidant benefits than applying lemon juice or other DIY citrus concoctions. DIY acids are unstable, have the wrong pH, and can cause chemical burns, photosensitivity, and worsen dark spots.

• Works Well With: Niacinamide, Hyaluronic Acid, Peptides, Sunscreen, and most moisturisers. Layering with these ingredients can enhance hydration and support the skin barrier.
• Use With Care: When using with other potent actives like high-concentration chemical exfoliants (AHA, BHA) or retinoids, it's best to alternate their use (e.g., Vitamin C in the AM, retinoid in the PM, or on different nights) to reduce the risk of irritation.
• Avoid On: Do not apply to broken, wounded, or freshly exfoliated skin.

• Oily & Combination Skin: Excellent. The lightweight, non-greasy texture provides hydration without adding heaviness, making it ideal for Mauritius's climate.
• Normal Skin: Very suitable. Provides a great daily dose of antioxidants and hydration.
• Dry Skin: Suitable as a brightening serum step, but must be followed by a good moisturiser to provide adequate hydration and lock everything in.
• Sensitive Skin: Generally well-tolerated as it uses gentler Vitamin C derivatives. However, a patch test is always recommended as sensitivities can be individual.

• Dull, tired-looking skin
• Uneven skin tone
• Post-inflammatory hyperpigmentation (dark marks left after acne)
• General antioxidant protection against environmental stressors

• Official Korean Name: 이퀄베리 비타민 일루미네이팅 세럼 (EQQUALBERRY Vitamin Illuminating Serum)
• Version: Current version as of 2024. No major reformulations noted.
• Shelf Life & PAO: Typically 24-36 months from manufacture date. Use within 12 months after opening (PAO - Period After Opening).
• Date Markings: Check packaging for 제조 (manufacturing date) or 까지 (expiry date).
• Country of Manufacture: South Korea

• Halal Status: Halal-Friendly*. A review of the ingredient list shows no ethanol (denatured alcohol) or impermissible animal-derived ingredients. The alcohols present (like 1,2-Hexanediol) are synthetic and permissible for topical use.
• Vegan Status: Vegan-Friendly*. The formula does not appear to contain any animal-derived ingredients like honey, snail mucin, or animal-based collagen.
• Animal Testing Policy: Cruelty-Free*. The brand states it does not test on animals. As a smaller brand not widely distributed in Mainland China, mandatory animal testing is less likely to be a factor.

*Self-assessed by Adilsons based on available ingredient data (no ethanol/denat.; no haram animal-derived ingredients detected). / *Self-assessed by Adilsons based on available ingredient data (no animal-derived ingredients detected). / *Brand-stated; not certified by an independent body.

• MFDS Class: Functional Cosmetic (미백 기능성 화장품) for "Brightening".
• Functional Ingredients: Niacinamide, Ethyl Ascorbyl Ether. These ingredients are recognized by the South Korean Ministry of Food and Drug Safety (MFDS, formerly KFDA) for their ability to help improve skin radiance and even out skin tone.
• "Brightening" Nuance: In the context of MFDS regulations, "Brightening" refers to improving skin clarity and reducing the appearance of hyperpigmentation like sun spots or post-acne marks. It does not bleach or change your natural skin color.
• Medical Disclaimer: This is a cosmetic product intended to improve the skin's appearance. It is not a medical treatment for any skin disease.

Key Actives Explained:

• Sea Buckthorn (Hippophae Rhamnoides) Fruit Extract (79.9%): The base of the serum. Rich in natural Vitamin C, Vitamin E, and antioxidants to protect and brighten the skin.
• Niacinamide (2%): A multi-tasking ingredient that helps with brightening, sebum regulation, and strengthening the skin barrier. An MFDS-approved brightening agent.
• 3-O-Ethyl Ascorbic Acid (Vitamin C Derivative): A stable form of Vitamin C known for its brightening and collagen-boosting properties. It's less prone to oxidation than pure L-Ascorbic Acid.
• Tocopherol (Vitamin E): An antioxidant that works synergistically with Vitamin C to protect the skin from environmental damage.
• Berry Complex (Strawberry, Blueberry, Acai): Provides additional antioxidant benefits to fight free radicals.

Full INCI List: Hippophae Rhamnoides Fruit Extract, Butylene Glycol, Niacinamide, Water, 1,2-Hexanediol, Glycerin, 3-O-Ethyl Ascorbic Acid, Polyglyceryl-10 Laurate, Polyglyceryl-10 Myristate, Tocopherol, Sodium Hyaluronate, Fragaria Chiloensis (Strawberry) Fruit Extract, Vaccinium Angustifolium (Blueberry) Fruit Extract, Rubus Fruticosus (Blackberry) Fruit Extract, Euterpe Oleracea Fruit Extract, Rubus Idaeus (Raspberry) Fruit Extract, Vaccinium Macrocarpon (Cranberry) Fruit Extract, Arginine, Carbomer, Ethylhexylglycerin, Scutellaria Baicalensis Root Extract, Paeonia Suffruticosa Root Extract.

Preservative System: 1,2-Hexanediol, Ethylhexylglycerin, plus root extracts with preservative properties.

• Fragrance Status: No artificial fragrances added. It has a very faint, slightly sweet scent derived from the natural fruit and plant extracts in the formula. Scent intensity: 1/5.
• EU Allergens: None declared by the brand based on the provided INCI list. However, those with specific allergies to berries or listed botanical extracts should perform a patch test.

• Who Should Use It: Individuals looking for a gentle, daily brightening serum to address dullness and uneven tone.
• Who Should Use With Caution: While gentle, those with extreme sensitivity or known allergies to berries or botanical extracts should be cautious.
• Pregnancy & Breastfeeding: Contains common cosmetic ingredients generally considered safe for topical use. However, there is insufficient published data for this specific formulation. We recommend consulting with your doctor before introducing any new products during this time.
• Patch Test Protocol: Before first use, apply a pea-sized amount to a small, clean area of skin, like behind the ear or on the jawline. Wait 24-48 hours. If you experience any redness, itching, or burning, do not use the product.

• Texture & Finish: A very lightweight, clear, watery gel that spreads easily and absorbs within seconds, leaving a hydrated but non-tacky finish.
• Scent: Minimal, natural, slightly fruity scent that dissipates upon application.
• pH: The brand does not publicly disclose the exact pH, but it is formulated to be gentle and non-irritating, likely within a skin-friendly range of 5.0-6.5.
• Fungal Acne (Malassezia) Compatibility: The formula appears to be free of common FA-triggers like polysorbates and fermented ingredients. However, individual responses can vary.

• If it feels slightly sticky: You may be using too much product. Try reducing the amount to 2 drops for your entire face. Applying to slightly damp skin can also help it spread and absorb better.
• If you experience mild tingling: This is uncommon with this gentle formula but can happen if your skin barrier is compromised. Ensure you are not over-exfoliating and are using a good moisturiser. If tingling persists, reduce use to every other day.
• If you're not seeing results after 8 weeks: Check your sun protection habits. A brightening serum cannot outrun daily sun damage. Ensure you are applying a sufficient amount of broad-spectrum SPF 30+ every single morning.

• Humid Summer: This serum's watery, non-greasy texture is perfect. It delivers key ingredients without feeling heavy or suffocating on the skin. Oily skin types may find it provides enough light hydration for daytime before sunscreen.
• Drier Winter/Indoors: The hydrating properties are beneficial against the drying effects of indoor air-conditioning. During cooler, drier months, you will likely need to layer a dedicated moisturiser on top to prevent dehydration.

• Sourcing: We purchase directly from the brand or their authorized distributors in South Korea. This guarantees you receive a 100% authentic product.
• Packaging Cues: Expect a professional box and bottle with a mix of English and Korean text. Check for clear printing, a functional dropper, and intact seals where applicable.
• Verification: Have any doubts? Send us a photo of your product and its batch code on WhatsApp at +230 5 778 2336, and we'll help verify it against our inventory records.

• Ingredient Rationale: The claims for this serum are based on the established functions of its key ingredients. Niacinamide and Ethyl Ascorbyl Ether are officially recognized by the MFDS for brightening benefits. Sea Buckthorn extract is widely documented in scientific literature for its high antioxidant and vitamin content.
• Brand Test: EQQUALBERRY states the product has undergone skin irritation tests, but the detailed protocol (n, duration) is not publicly disclosed. Efficacy claims are based on the formulation's ingredient composition rather than specific clinical trials on the final product.

A 30ml bottle contains approximately 600 drops.

• Cost-per-use (approximate):
  • At 3 drops per application, you get around 200 uses.
  • Once daily use: The bottle will last approximately 6.5 months.
  • Twice daily use: The bottle will last approximately 3 months.
• Reorder Cadence: Plan to reorder every 3-6 months depending on your frequency of use.

Starter Essentials (AM, Mauritius-Friendly)

• COSRX Low pH Good Morning Gel Cleanser — A gentle wash that cleanses without stripping the skin.
• [THIS PRODUCT] EQQUALBERRY Vitamin Illuminating Serum — Your daily antioxidant and brightening step.
• Beauty of Joseon Relief Sun : Rice + Probiotics (SPF50+ PA++++) — Provides essential sun protection to prevent new dark spots and protect your results.

Targeted Results (PM Focus)

• Haruharu WONDER Black Rice Moisture 5.5 Soft Cleansing Gel — A hydrating cleanser to wash off the day.
• [THIS PRODUCT] EQQUALBERRY Vitamin Illuminating Serum — To target uneven tone while your skin repairs overnight.
• ILLIYOON Ceramide Ato Concentrate Cream — A barrier-supporting moisturiser to lock in hydration and soothe the skin.

Compatibility Note: Avoid using strong acids (like AHA/BHA) and retinoids on the same night to prevent irritation.

This serum is an excellent choice if your primary concerns are general dullness and preventing new spots with a gentle, daily formula.

For More Intensive Brightening on Stubborn Marks:

• COSRX The Niacinamide 15 Serum — Choose this if your main concerns are very stubborn post-acne marks and enlarged pores. It offers a higher concentration of Niacinamide for more targeted action.

For Added Anti-Aging and Wrinkle Care:

• Beauty of Joseon Revive Serum : Ginseng + Snail Mucin — Choose this if you want to address brightening alongside fine lines, skin texture, and healing. The snail mucin offers regenerative properties.

Mindful Use: If you already have a brightening serum at home that you enjoy, there's no need to switch right now. Finish what you have first to see its full effects and reduce waste.

• Format: 30ml glass bottle with a glass dropper applicator. The dropper allows for precise, hygienic dispensing.
• Packaging: The bottle is housed in a recyclable paper box.
• Recycling in Mauritius: Please rinse the glass bottle and dropper after use. The glass bottle can be placed in glass recycling bins. The dropper cap (often mixed materials) should be disposed of in the general trash.
• Storage: Keep in a cool, dark place away from direct sunlight to preserve the potency of the antioxidants, although this formula is more stable than pure L-Ascorbic acid serums.

This is a summary of aggregated sentiment from online communities. Individual results will vary.

• YesStyle Review (2024-03): A user with combination, acne-prone skin mentioned, "It's so lightweight and sinks in right away without any stickiness. I've noticed my skin looks less dull and my newer acne scars seem to fade a bit faster."
• Reddit, r/AsianBeauty (Thread 2023-11): Paraphrased sentiment suggests users appreciate it as a gentle "starter" Vitamin C serum that doesn't cause the irritation often associated with stronger formulas. It's frequently praised for its elegant, watery texture.
• Fair Caveat: Some users note that while it's great for overall radiance and preventing new spots, it may not be potent enough to tackle very old, stubborn hyperpigmentation as quickly as higher-concentration acid or retinoid treatments. Consistency is key.

EQQUALBERRY is a Korean skincare brand that focuses on creating effective, gentle, and vegan-friendly formulas. They emphasize using high concentrations of natural, fruit-based extracts as the foundation of their products, aiming to deliver visible results without causing irritation, making them suitable for sensitive skin types.

• INCI: International Nomenclature of Cosmetic Ingredients. The official naming system for ingredients on a product label.
• MFDS: Ministry of Food and Drug Safety (South Korea). The government body that regulates cosmetics and approves functional claims like "Brightening" or "Wrinkle Improvement."
• Niacinamide: A form of Vitamin B3 that helps brighten skin, manage oil production, and strengthen the skin's barrier.
• PAO: Period After Opening. The symbol on the packaging (an open jar with a number, e.g., "12M") that indicates how many months the product is safe to use after it has been opened.
• PIH: Post-Inflammatory Hyperpigmentation. The dark marks or spots left behind after an acne blemish or skin inflammation has healed.
• Vitamin C Derivative: A more stable form of Vitamin C (like 3-O-Ethyl Ascorbic Acid) that is less prone to oxidation from light and air, making it gentler and giving the product a longer shelf life.

Adilsons LTD
WhatsApp: +230 5 778 2336
Email: info@adilsons.mu

We are dedicated to bringing you effective, well-researched skincare. Every product is carefully selected and sourced to ensure it is 100% authentic. We prioritize transparency and education to help you make mindful choices for your skin.

1. Can I use this with my retinoid product?
   Yes, but it's best to alternate. Use this serum in the AM and your retinoid in the PM, or use them on alternate nights to minimize any potential for sensitivity.
2. Is this serum oily or sticky?
   No, it has a very watery, lightweight texture that absorbs quickly without leaving any oily or sticky residue, making it very comfortable for humid weather.
3. Will this serum turn yellow/orange like other Vitamin C serums?
   It is much less likely to. This serum uses a stabilized Vitamin C derivative (3-O-Ethyl Ascorbic Acid) which is not as prone to rapid oxidation (turning brown/orange) as pure L-Ascorbic Acid. Proper storage away from sunlight will still ensure its longevity.
4. How is this different from The Ordinary's Niacinamide serum?
   This serum is a multi-ingredient formula focused on overall brightening and antioxidant protection, using Sea Buckthorn as its base. The Ordinary's is a more targeted, high-concentration (10%) Niacinamide treatment primarily for pore and sebum control, which can be too strong for some. This is a gentler, more hydrating option.

• Best For: Those new to brightening serums, sensitive skin types, and anyone looking for a daily antioxidant product to improve overall radiance and fade recent dark marks.
• Key Benefits: Gently brightens uneven tone, provides antioxidant protection, and hydrates without stickiness.
• Keep in Mind: It offers gentle, steady improvement. For very deep-set or stubborn hyperpigmentation, a more potent, targeted treatment might be required. Consistent daily sunscreen use is mandatory to see and maintain results.

• Coverage: Island-wide delivery (Mauritius).
• Processing & Timing: Orders process in 1–2 business days; usually ready by Day 3 for pickup by our delivery partners/regional team. Partner collection can take up to 1 week. After pickup, delivery typically takes 1–5 business days (weekdays only).
• Express: May be available by region; request on WhatsApp: +230 5 778 2336.
• Liquids/Sensitive Items: Serums, toners, liquid makeup (and kits containing liquids) are pickup or door-to-door only; checkout enforces this.
• Scheduling: Deliveries run by region on set schedules; we’ll contact you the evening before.
• Pickup: Citadelle Mall pickup available.
• Returns: No change-of-mind exchanges.
• Refunds (Summary): For defective/damaged on receipt (report within 48h), wrong item, or manufacturing defect within 6 months. Refunds via bank transfer (7–10 business days); card refunds may incur a 5% processor fee (fee not charged for defects/order errors). Opened skincare/personal-care items are non-returnable (except if damaged on delivery).
• Source of Truth: This is a quick snapshot. If anything differs, the policy pages are final.

Policy Links:

• Refunds & Returns: https://adilsons.mu/policies/refund-policy
• Shipping: https://adilsons.mu/policies/shipping-policy