Anua RICE ENZYME BRIGHTENING CLEANSING POWDER 40G

Values You Can Trust: Halal-Friendly* / Vegan-Friendly* / Cruelty-Free* / 100% Authentic Guarantee

*Self-assessed by Adilsons based on available ingredient data (no ethanol/denat.; no haram animal-derived ingredients detected). / *Self-assessed by Adilsons based on available ingredient data (no animal-derived ingredients detected). / *Brand-stated; not certified by an independent body.

Struggling with dull, textured skin that feels rough and congested, especially in the Mauritian humidity? This multi-purpose powder cleanser offers a gentle yet effective solution.

• What it is: A fine powder that transforms into a creamy, elastic foam when mixed with water. It acts as both a daily cleanser and a gentle exfoliating mask.
• Key Benefits: Gently exfoliates away dead skin cells without harsh scrubbing, helps brighten the overall complexion, and deeply cleanses pores of impurities and excess oil.
• Who it's for: Ideal for normal, combination, and oily skin types concerned with dullness, uneven texture, and clogged pores.

1. Cleanse: Pour a dime-sized amount of powder into wet hands, add a little water, and lather into a foam. Gently massage onto your face for 30-60 seconds, then rinse thoroughly.
2. Hydrate: Follow with a hydrating toner or serum to replenish moisture.
3. Protect (AM) / Moisturise (PM): Finish with your daily sunscreen in the morning or a suitable moisturiser in the evening to seal and protect your skin.

Note: Already own a similar exfoliating cleanser? Finish that first to avoid waste and over-exfoliation (substitute, don’t stack).

A simple morning routine to start your day with bright, smooth skin.

• Step 1: [THIS PRODUCT] Anua Rice Enzyme Brightening Cleansing Powder
  Start with a clean base by gently exfoliating and washing away overnight impurities.
• Step 2: Hydrating Toner (Optional)
  Apply a hydrating toner like the Anua Heartleaf 77% Soothing Toner to damp skin to add a layer of hydration.
• Step 3: Antioxidant Serum (Optional)
  If targeting dark spots, follow with a Vitamin C serum for added brightening and environmental protection.
• Step 4: Sunscreen SPF 30+
  This is the most critical step. Protect your newly exfoliated skin with a broad-spectrum sunscreen like the Beauty of Joseon Relief Sun : RICE + PROBIOTICS.

A routine focused on deep cleansing and repair while you sleep.

• Step 1: Double Cleanse
  If wearing makeup or water-resistant sunscreen, start with an oil-based cleanser (e.g., Anua HEARTLEAF PORE CONTROL CLEANSING OIL) to dissolve impurities. Follow with the [THIS PRODUCT] Anua Rice Enzyme Brightening Cleansing Powder as your second, water-based cleanse.
• Step 2: Targeted Serum
  Apply a serum based on your primary concern. For brightening and pore care, consider the Anua NIACINAMIDE 10%+TXA 4% SERUM.
• Step 3: Moisturiser
  Lock in hydration and support your skin barrier with a moisturiser suitable for your skin type, such as the Anua HEARTLEAF 70% SOOTHING CREAM.

This product is versatile and can be used in two ways:

1. As a Daily Cleanser (AM/PM):

• Amount: Dispense a dime-sized amount of powder into your palm.
• Method: Add a small amount of lukewarm water and rub your hands together to create a rich, creamy foam. The texture will become uniquely dense and elastic. Gently massage onto your damp face in circular motions, avoiding the eye area. Rinse thoroughly.
• Frequency: Suitable for daily use for most skin types. If you have very sensitive or dry skin, start by using it 2-3 times per week and adjust as needed.

2. As a Wash-Off Mask (1-2x per week):

• Amount: Mix about 1 tablespoon of powder with a smaller amount of water or toner to form a thicker paste.
• Method: Apply the paste evenly to your face, avoiding the eye and lip areas. Leave on for 5-10 minutes, then rinse off with lukewarm water while gently massaging.
• Benefit: This method provides a more intensive exfoliating and brightening treatment.

If-This / Then-That:

• If your skin feels tight after use: You may be using it too frequently or not following up with enough hydration. Reduce frequency and layer a hydrating toner or serum immediately after.
• If the foam isn't rich: You may need to adjust the water-to-powder ratio. Start with wet hands and a small amount of powder, then gradually add more water as you lather.
• If you have active acne: Massage gently. The enzymes work without needing harsh scrubbing, which can irritate breakouts.

• For Normal to Oily Skin: Use daily, either in the AM or PM, as your primary water-based cleanser. It can be used twice daily if your skin tolerates it well without dryness.
• For Dry or Sensitive Skin: Start by incorporating it into your PM routine 2-3 times per week (e.g., Monday, Wednesday, Friday) as an exfoliating cleanse. On other nights, use a simple hydrating cleanser.
• As an Exfoliating Treatment: Use it as a wash-off mask once a week (e.g., on Sunday evening) for a deeper brightening treatment. Avoid using other strong exfoliants like AHA/BHA serums on the same day.

• Immediately: Skin feels remarkably soft, smooth, and thoroughly cleansed without the stripped, tight feeling of harsh scrubs. Impurities are cleansed by a claimed 98.1% after one use. (Brand test)
• After 2-4 Weeks: With consistent use, you may notice a brighter, more radiant complexion. Skin texture feels more refined, and the appearance of small bumps may be reduced.
• After 4-8+ Weeks: Overall skin tone appears more even. The gentle, consistent exfoliation helps keep pores clear, contributing to improved skin clarity.

• Why this, not a harsh scrub? Many physical scrubs (like those with large, jagged particles like sugar or crushed nuts) can cause micro-tears in the skin, leading to irritation and worsening post-inflammatory hyperpigmentation (PIH). This powder uses natural enzymes like Papain to gently dissolve the bonds holding dead skin cells together, revealing smoother skin without abrasive damage. It's a safer, more effective way to exfoliate.

• Works Well With:
  • Hydrators: Hyaluronic Acid, Glycerin, Panthenol, and Beta-Glucan to replenish moisture after cleansing.
  • Brighteners: Niacinamide, Vitamin C, and Tranexamic Acid in your serum step to enhance the brightening effect.
  • Barrier Support: Ceramides and soothing ingredients like Centella Asiatica to keep the skin calm and strong.
• Use With Caution:
  • Avoid using in the same routine as other strong physical or chemical exfoliants (e.g., high-concentration AHA/BHA toners or peels), especially if you have sensitive skin, to prevent over-exfoliation.

• Excellent For: Normal, Combination, Oily skin types looking to manage texture and dullness.
• Good For: Acne-prone skin, as it helps keep pores clear without harshness. The formula is non-comedogenic tested.
• Use With Caution For: Very dry or highly sensitive skin. The enzymatic exfoliation might be too much for daily use. A patch test is recommended, starting with a frequency of 1-2 times per week.

• Dullness and lack of radiance
• Uneven skin texture and small bumps
• Clogged pores and blackheads
• Excess sebum and oiliness

• Official Korean Name: 아누아 라이스 효소 브라이트닝 클렌징 파우더 (Anua Rice Hyoso Brightening Cleansing Powder)
• Period After Opening (PAO): 12 months
• Country of Manufacture: South Korea

• Halal Status: Halal-Friendly*. This product is self-assessed by Adilsons based on a review of its ingredients. It does not contain ethanol, denatured alcohol, or any animal derivatives identified as haram.
• Vegan Status: Vegan-Friendly*. The brand states its commitment to vegan formulas, and a review of the INCI list did not detect any animal-derived ingredients.
• Animal Testing Policy: Cruelty-Free*. Anua is a cruelty-free brand and states it does not test on animals.

*Self-assessed by Adilsons based on available ingredient data (no ethanol/denat.; no haram animal-derived ingredients detected). / *Self-assessed by Adilsons based on available ingredient data (no animal-derived ingredients detected). / *Brand-stated; not certified by an independent body.

• MFDS Class: General Cosmetic.
• Clinical Evidence: The brand states that after one use, skin texture improved by 20.27% and impurities were cleansed by 98.1%. (Brand test—no public dataset available for independent verification.)
• "Brightening" Nuance: In the context of K-beauty, "brightening" refers to improving skin radiance, fading dark spots (like sun spots or post-acne marks), and evening out the complexion. It does not change your natural skin color.
• Medical Disclaimer: This is a cosmetic product, not a medical treatment. It is not intended to diagnose, treat, cure, or prevent any disease. For persistent skin concerns, please consult a dermatologist.

Key Actives Explained:

• Oryza Sativa (Rice) Bran Water, Powder & Extract: A traditional Korean beauty ingredient rich in antioxidants, vitamins, and minerals. It gently exfoliates, softens, and brightens the skin, helping to create a clear and radiant complexion.
• Papain: A natural enzyme derived from papaya. It works by breaking down and dissolving dead skin cells on the surface of the skin, resulting in a gentle but effective exfoliation that reveals smoother, brighter skin.
• Alpha-Arbutin & Ascorbic Acid (Vitamin C): Potent antioxidants that work to inhibit melanin production, helping to fade the appearance of dark spots and even out skin tone for enhanced radiance.
• Ceramide NP: A skin-identical lipid that is crucial for a healthy skin barrier. It helps to lock in moisture, prevent water loss, and protect the skin from external irritants, ensuring the cleanse is not stripping.

Full INCI List:

Zea Mays (Corn) Starch, Kaolin, Sodium Bicarbonate, Sodium Cocoyl Isethionate, Sodium Lauroyl Glutamate, Citric Acid, Sodium Polyacrylate, Diglycerin, Allantoin, Water, Maltodextrin, Papain, Oryza Sativa (Rice) Powder, Oryza Sativa (Rice) Lees Extract, Oryza Sativa (Rice) Bran Water, Butylene Glycol, 1,2-Hexanediol, Ceramide NP, Ascorbic Acid, Alpha-Arbutin, Glucose, Oryza Sativa (Rice) Extract, Protease, Dipropylene Glycol, Glycerin, Tartaric Acid, Lactic Acid, Oryza Sativa (Rice) Seed Protein, Hydrolyzed Rice Protein, Caprylyl Glycol.

• Fragrance Status: Officially fragrance-free. The formula does not contain any added artificial fragrances or essential oils.
• Scent Profile: The product has a very faint, neutral scent characteristic of its base ingredients like rice and corn starch. Intensity: 0.5/5.
• EU Allergens: None of the 26 declarable EU allergens are listed in the ingredients.

• Who Should Use: Anyone looking for a gentle daily exfoliant and cleanser, especially those with normal to oily skin.
• Who Should Use With Caution: Individuals with extremely dry, sensitive, or barrier-compromised skin should introduce this product slowly (1-2 times per week) to assess tolerance.
• Patch Test Protocol: Before first use, apply a small amount of the lathered product to a discreet area, such as behind the ear or on the jawline. Wait 24-48 hours. If no irritation, redness, or itching occurs, it is likely safe for facial use.
• If Irritation Occurs: Discontinue use immediately. If irritation persists, consult a healthcare professional. Avoid contact with eyes. For external use only.

• Texture: A fine, soft powder that transforms into a dense, creamy, and uniquely elastic foam upon contact with water.
• Finish: Leaves skin feeling exceptionally soft, smooth, and clean, with no feeling of dryness or tightness.
• pH Level: This cleanser has a low pH formula, which is close to the skin's natural pH. This helps to protect the skin's delicate moisture barrier during cleansing.
• Fungal Acne (Malassezia) Compatibility: The formula appears to be fungal-acne safe, containing no triggering oils or long-chain esters. However, individual responses can vary.

• Issue: The powder isn't foaming well.
  Solution: You may need to adjust your water-to-powder ratio. Start with thoroughly wet hands, dispense the powder, and then add a few more drops of water while rubbing your palms together. The key is enough water to dissolve the powder and create the lather.
• Issue: My skin feels a bit dry or tight after use.
  Solution: This indicates you might be over-exfoliating or your skin is naturally very dry. Reduce the frequency of use to a few times a week and ensure you are immediately following up with a hydrating toner and a good barrier-supporting moisturiser.
• Issue: The powder is clumping in the bottle.
  Solution: This is a powder-type product and is sensitive to moisture. Always store it in a cool, dry place with the cap tightly sealed. Avoid storing it in a steamy shower where water can get inside.

This powder cleanser is exceptionally well-suited for the hot and humid climate of Mauritius.

• Humid Summers: The gentle daily exfoliation is perfect for managing the increased oiliness, sweat, and sunscreen buildup common in Mauritian summers. It helps keep pores clear and prevents the dullness that can result from humidity, leaving skin feeling fresh and not heavy.
• Drier Winters: The non-stripping, low-pH formula ensures that even when the air is slightly less humid, your skin's moisture barrier remains protected. Those with drier skin may reduce frequency to 2-3 times a week during this period.
• Travel-Friendly: As a powder, it's spill-proof and perfect for travel, and its formula is stable in warm conditions.

At Adilsons, we guarantee 100% authenticity. All our K-beauty products, including this Anua cleanser, are sourced directly from the brand or their authorized distributors in South Korea. You can verify your product by checking for the official packaging (KR/EN text mix), batch codes, and any authenticity seals. We invite you to contact us on WhatsApp at +230 5 778 2336 if you have any questions about your product's authenticity.

• Ingredient Rationale: The product's claims are based on the known functions of its key ingredients. Papain is a well-documented enzymatic exfoliant that dissolves dead skin cells. Rice extracts have been used for centuries in Asian beauty for their softening and brightening properties, which are supported by their composition of vitamins and antioxidants. Ceramides are scientifically proven to be essential for skin barrier function.
• Brand-Published Data: Anua has published its own test results indicating a 20.27% improvement in skin texture and 98.1% cleansing of impurities after a single use. This is a Brand claim—no public dataset available for independent verification.

A little powder goes a long way, offering excellent value.

• Size: 40g
• Estimated Doses per Bottle: Approx. 80-100 uses (at ~0.5g per use).
• Reorder Cadence:
  • Used 1x Daily: The bottle will last approximately 3 months.
  • Used 3x Weekly: The bottle will last approximately 6-7 months.

This makes it a cost-effective choice for a gentle daily exfoliant compared to many liquid chemical exfoliants or single-use peel pads.

Starter Essentials (AM, Mauritius-Friendly)

• Anua Heartleaf 77% Soothing Toner — Why: To immediately calm and hydrate the skin after cleansing, creating the perfect base for the day.
• [THIS PRODUCT] — Why: To gently cleanse and exfoliate, preparing the skin for subsequent steps.
• Beauty of Joseon RELIEF SUN : RICE + PROBIOTICS 50ML — Why: To provide essential, non-greasy sun protection that won't clog pores and complements the rice-based cleanser.

Targeted Results (PM Focus)

• Anua HEARTLEAF PORE CONTROL CLEANSING OIL 200ML — Why: To effectively melt away sunscreen and makeup as the first step of a double cleanse.
• [THIS PRODUCT] — Why: To deep clean pores and gently exfoliate as the second cleansing step.
• Anua NIACINAMIDE 10%+TXA 4% SERUM 30ML — Why: A powerful follow-up to target dark spots and uneven tone, enhancing the brightening effects of the cleanser.
• Anua 70 INTENSE CALMING CREAM 50ML — Why: To soothe the skin and lock in moisture overnight, supporting the skin barrier.

This enzyme powder is an excellent choice if your primary concerns are dullness and uneven texture. However, consider these alternatives from our catalog based on your specific needs:

• For a Simpler, Non-Exfoliating Cleanse: ROUND LAB 1025 DOKDO CLEANSER 150ML — Choose this if you have sensitive skin or are already using strong actives and need a pure, hydrating cleanse without any exfoliation. Why: It's incredibly gentle, pH-balanced, and focuses solely on effective cleansing while maintaining moisture.
• For a Stronger Daily Acne Cleanse: SKIN1004 MADAGASCAR CENTELLA TEA-TRICA BHA FOAM 125ML — Choose this if you have persistent oily, acne-prone skin and need the daily pore-clearing power of BHA (Salicylic Acid). Why: It directly targets acne and clogged pores with a functional acid in a foaming format.
• For a Nourishing First Cleanse: Beauty of Joseon RADIANCE CLEANSING BALM 100ML — Choose this if your main goal is to effectively remove heavy makeup and sunscreen. Why: This balm melts into a luxurious oil to dissolve impurities as the first step of a double cleanse, leaving skin soft and nourished.

Mindful-use: If you already have a comparable product at home, finish it first to avoid waste and get a fair read on results.

• Format: 40g of fine powder in a plastic bottle with a secure flip-top cap.
• Sustainability: The powder format is "waterless," reducing product weight and the need for certain preservatives, which can be more eco-friendly. The plastic bottle is recyclable under local Mauritius guidelines; please rinse before disposing.
• Storage: Store in a cool, dry place. It is crucial to keep the cap tightly closed to prevent moisture and humidity from causing the powder to clump.
• Travel: Being a powder, it is spill-proof and travel-friendly, easily passing through airport liquid restrictions.

Anecdote/Aggregated sentiment from online reviews (2024-2025). Individual results may vary.

• Praise for Texture and Feel: A recurring comment is the unique "marshmallow" or "slimy gel" texture when lathered, which users find fun and pleasant. Many report it leaves their skin feeling incredibly soft and smooth without any tightness. "Just wow, my skin has improved so much with this cleanser, love the consistency...doesn't leave the skin too stretchy or dry," notes an Olive Young customer (2025-06).
• Effective & Gentle Exfoliation: Users appreciate that it brightens and smooths their skin without the harshness of a physical scrub. "This product contains finely ground rice powder and enzyme ingredients that gently remove dead skin cells and impurities. The particles aren't harsh," explains a Hwahae reviewer (2025-08).
• A Good Travel Cleanser: The powder format is a frequently mentioned plus. "Love it. It's perfect for traveling. A little goes a long way and it foams up so nice," says a Kiyoko Beauty customer (2025-06).
• Fair Caveat - Price and Lathering: Some users feel the product is a bit expensive for the quantity, and a few mention a learning curve to get the perfect water-to-powder ratio for a good foam. "I probably won't repurchase due to the high price... If you don't get the water ratio right, it may not lather well," mentions one reviewer (Hwahae, 2025-06).

Anua is a Korean skincare brand that champions a philosophy of balance and relaxation. They believe true beauty comes from well-rested skin free from stress and irritation. Anua focuses on creating simple, effective, and gentle formulas packed with natural, soothing ingredients to help your skin find its optimal comfort and balance. They prioritize ingredient transparency and sustainable, eco-friendly practices.

Enzyme Cleanser

A cleanser that uses natural enzymes (like Papain from papaya) to break down and dissolve dead skin cells and proteins, providing a gentle form of chemical exfoliation.

Papain

A proteolytic enzyme extracted from papaya. It helps to soften and remove the outer layer of dead skin cells, promoting a smoother and brighter complexion.

Ceramide NP

A type of ceramide, which are lipids (fats) naturally found in the skin. Topically applied, it helps to reinforce the skin's barrier, lock in moisture, and protect against irritants.

Low pH

Refers to a product with a pH level that is slightly acidic, typically between 4.5 and 6.0, which is similar to the skin's natural pH. This helps to maintain a healthy skin barrier and prevent stripping or irritation during cleansing.

PAO (Period After Opening)

An icon on the product packaging shaped like an open jar, indicating how many months the product will remain stable and effective after it has been opened.

Adilsons
WhatsApp: +230 5 778 2336
Email: info@adilsons.mu

At Adilsons, we are committed to providing you with authentic, high-quality K-beauty products. Our curation philosophy is rooted in evidence, efficacy, and your skin's well-being. We guarantee that every product is 100% authentic, sourced directly from brands or their authorized distributors in South Korea, and delivered to you with care.

Is this powder cleanser suitable for daily use?

For normal, combination, and oily skin types, it is gentle enough for daily use. For very dry or sensitive skin, we recommend starting with 2-3 times per week to ensure your skin tolerates the enzymatic exfoliation.

Will this remove my makeup?

While some users report it effectively removes light makeup, for heavy or waterproof makeup and sunscreen, we strongly recommend using it as the second step in a double-cleanse routine after an oil-based cleanser for the most thorough clean.

How is this different from a physical scrub?

A physical scrub uses abrasive particles to manually slough off dead skin. This enzyme powder uses chemical exfoliation; enzymes like papain dissolve the "glue" between dead skin cells, which is a much gentler process that avoids the risk of micro-tears.

Does the "brightening" effect bleach my skin?

No. In K-beauty, "brightening" means improving radiance and evening out skin tone by removing dull dead skin cells and helping to fade dark spots. It does not change your natural skin color.

• Best For: Individuals with normal, combination, or oily skin seeking to combat dullness and uneven texture.
• Key Benefits: Provides gentle yet effective daily exfoliation, brightens the complexion for a radiant glow, and leaves skin feeling soft and clean without stripping moisture.
• Keep in Mind: It may be slightly too drying for very dry skin types if used daily. The powder format requires careful storage to keep it dry and prevent clumping.

• Coverage: Island-wide delivery (Mauritius).
• Processing & Timing: Orders process in 1–2 business days; usually ready by Day 3 for pickup by our delivery partners/regional team. Partner collection can take up to 1 week. After pickup, delivery typically takes 1–5 business days (weekdays only).
• Express: May be available by region; request on WhatsApp: +230 5 778 2336.
• Scheduling: Deliveries run by region on set schedules; we’ll contact you the evening before.
• Pickup: Citadelle Mall pickup available.
• Returns: No change-of-mind exchanges.
• Refunds (Summary): For defective/damaged on receipt (report within 48h), wrong item, or manufacturing defect within 6 months. Refunds via bank transfer (7–10 business days); card refunds may incur a 5% processor fee (fee not charged for defects/order errors). Opened skincare/personal-care items are non-returnable (except if damaged on delivery).
• Source of Truth: This is a quick snapshot. If anything differs, the policy pages are final.

Policy Links:

• Refunds & Returns: https://adilsons.mu/policies/refund-policy
• Shipping: https://adilsons.mu/policies/shipping-policy