Anua BIRCH MOISTURE BOOSTING CREAM 50ML

Values You Can Trust: Halal-Friendly* / Vegan-Friendly* / Cruelty-Free* / Fragrance-Free* / 100% Authentic Guarantee

*Self-assessed by Adilsons based on available ingredient data (no ethanol/denat.; no haram animal-derived ingredients detected). / *Self-assessed by Adilsons based on available ingredient data (no animal-derived ingredients detected). / *Brand-stated; not certified by an independent body. / *Based on brand-declared INCI; trace fragrance components may persist from botanicals.

A gentle, lightweight gel-cream designed to deliver lasting hydration and soothe the skin. Formulated with 70% Japanese White Birch Water, this moisturiser helps maintain the skin's natural pH balance while providing a refreshing burst of moisture without a heavy or sticky feel. It's an ideal daily hydrator for skin that feels tight, looks dull, or needs a calm, comfortable finish.

If your skin feels tight and dehydrated but you dislike heavy, greasy creams, this gel-cream texture offers the perfect balance.

• What it is: A gentle, sub-acidic* gel-cream featuring Birch Water, Squalane, Panthenol, and a soothing "ABC complex" (Allantoin, Betaine, Cucumber extract).
• What you'll feel: A fresh, cushiony wave of moisture that absorbs well, leaving a soft, non-sticky finish. It layers beautifully under sunscreen and makeup.
• Why it helps: The formula combines humectants (like Birch Water) to draw in moisture, emollients (like Squalane) to soften, and soothing agents to calm redness and support a healthy skin barrier.
• Good to know: Formulated without added fragrance or essential oils*. Contains fatty alcohols and esters which may be a concern for those with fungal acne (see Safety section).

*Brand-stated “sub-acidic”; exact pH not publicly verified. / *Based on brand-declared INCI; trace fragrance components may persist from botanicals.

Mindful Consumption Tip: If you already have a moisturiser, finish it before opening a new one. This cream can be swapped into the moisturiser step of your current routine.

1. Cleanse: Start with a gentle face wash.
2. Hydrate: Apply a hydrating toner or essence to damp skin.
3. Moisturise: While skin is still slightly damp, apply an almond-sized amount of this cream to your face and neck.
4. Protect (AM only): Finish with a broad-spectrum sunscreen of SPF 30 or higher.

Keep your morning routine focused on hydration and protection. Always apply products from the thinnest to thickest texture.

• Minimalist Routine: 1) Cleanse → 2) Anua Birch Cream → 3) Sunscreen.
• Expanded Routine: 1) Cleanse → 2) Hydrating Toner/Essence → 3) Water-based serum (e.g., Vitamin C or Niacinamide) → 4) Anua Birch Cream → 5) Sunscreen.

Tip: Wait 60-90 seconds between your cream and sunscreen to prevent pilling.

Your evening routine is the perfect time for repair and nourishment.

• Minimalist Routine: 1) Cleanse (Double-cleanse if you wore sunscreen/makeup) → 2) Hydrating Toner → 3) Anua Birch Cream.
• With Actives: 1) Cleanse → 2) Apply your exfoliant (AHA/BHA) or retinoid to dry skin → 3) Wait a few minutes → 4) Apply Anua Birch Cream to soothe and moisturise. Do not use strong exfoliants and retinoids on the same night.

• Amount: Scoop out an almond-sized amount (around 0.5ml) for the face. Add a little extra for the neck. A little goes a long way.
• Frequency: Safe for daily use, both morning and evening.
• Method: Apply to skin that is slightly damp from your toner or serum for better absorption. Gently spread across the face and neck, then lightly press or pat until it sinks in.

[Makeup Tips (No Pilling)]

• Apply a thinner layer of the cream if you plan to wear makeup.
• Allow it to fully set for 1-2 minutes before applying sunscreen or primer. This simple pause is the key to a smooth, pill-free base.

Results are focused on hydration and barrier support. Consistency is key.

• Immediately: Skin feels instantly hydrated, soothed, and less tight. The finish is soft and plump.
• 1-2 Weeks: You may notice a reduction in dry, flaky patches. Makeup and sunscreen should apply more smoothly over your skin.
• 4+ Weeks: With consistent use, the skin's moisture barrier is better supported, which can lead to a calmer, more balanced complexion with less transient redness and sensitivity.

• Works Well With: This cream is an excellent "team player." It layers well over most serums, including Vitamin C, Niacinamide, Hyaluronic Acid, and peptides. It's particularly good for calming the skin after using exfoliants or retinoids.
• Use With Caution: When layering, always apply your active treatments (like strong acids or retinoids) first and allow them to absorb before applying this cream. If you experience stinging with actives, you can apply this cream 10-15 minutes later to "buffer" the skin.

• Dry & Dehydrated Skin: An excellent choice as a daily moisturiser. It provides lasting hydration without feeling heavy.
• Combination Skin: Very suitable. Apply a normal amount to drier cheek areas and a thinner layer on the oilier T-zone.
• Normal Skin: A perfect lightweight, everyday moisturiser for maintaining balance.
• Oily Skin: Best used as a night cream or during cooler, drier months. In very humid weather, a lighter gel moisturiser might be preferred for daytime.
• Sensitive Skin: A great option. The formula is free of added fragrance and essential oils and contains multiple soothing ingredients. As always, a patch test is advised.

This cream primarily addresses concerns related to hydration and barrier health.

• Dehydration & Tightness: The combination of Birch Water, Squalane, and Panthenol works to infuse and lock in moisture, relieving the tight, uncomfortable feeling of dehydrated skin. (Evidence tier: Ingredient rationale).
• Surface Redness & Irritation: The "ABC complex" (Allantoin, Betaine, Cucumber) and Dipotassium Glycyrrhizate help to calm and soothe the skin, reducing the appearance of transient redness from dryness or environmental stress. (Evidence tier: Ingredient rationale).
• Flaky Texture Under Makeup: By providing a smooth, hydrated canvas, it helps prevent foundation and concealer from clinging to or emphasizing dry patches. (Evidence tier: Ingredient rationale).

• Official Korean Name: 아누아 자작나무 70 수분 부스팅 크림 (Anua Jajangnamu 70 Subun Buseuting Keurim)
• MFDS Category: General Cosmetic (not a "Functional Cosmetic" for brightening or wrinkle care).
• Volume: 50 ml / 1.69 fl. oz.
• Period After Opening (PAO): Typically 12 months (check the open-jar symbol on your product).
• Country of Manufacture: South Korea

• Halal Status: Halal-Friendly*. Our review of the ingredient list did not find any non-permissible ingredients like animal-derived fats or denatured alcohol.
• Vegan Status: Vegan-Friendly*. The formula does not appear to contain any animal-derived ingredients.
• Animal Testing Policy: Anua is known to be a cruelty-free brand. However, it is not officially certified by an independent body like Leaping Bunny or PETA.

*Self-assessed by Adilsons based on available ingredient data (no ethanol/denat.; no haram animal-derived ingredients detected). / *Self-assessed by Adilsons based on available ingredient data (no animal-derived ingredients detected). / *Brand-stated; not certified by an independent body.

• MFDS Classification: This is a general cosmetic moisturiser and is not registered as a "Functional Cosmetic" for specific claims like brightening or wrinkle-improvement in Korea.
• Claims Basis: The brand's claims about "soothing," "hydrating," and "pH-balancing" are based on the known functions of its ingredients (e.g., allantoin, squalane, birch water). (Evidence Tier: Ingredient rationale).
• "Sub-acidic pH": This is a brand claim. The exact pH value is not publicly disclosed or independently verified. (Evidence Tier: Brand claim—no public dataset).

Key Actives Explained:

• Betula Platyphylla Japonica Juice (70%): Japanese White Birch Water, rich in minerals and amino acids, provides deep, lightweight hydration.
• Squalane: A plant-derived, skin-identical emollient that moisturises and softens the skin without feeling greasy.
• Panthenol (Pro-Vitamin B5): A humectant that draws moisture into the skin and helps to soothe and repair the skin barrier.
• Allantoin, Betaine, Cucumber Extract: A soothing trio that helps to calm irritation and reduce redness.
• Gluconolactone (PHA): A very gentle chemical exfoliant that helps to smooth skin texture and improve hydration over time. Present here in a low, supportive concentration.

Full INCI List:

Water, Dipropylene Glycol, Butylene Glycol, Betula Platyphylla Japonica Juice, Squalane, Caprylic/Capric Triglyceride, 1,2-Hexanediol, C12-16 Alcohols, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Ammonium Acryloyldimethyltaurate/VP Copolymer, Polyglyceryl-2 Stearate, Glyceryl Stearate, Palmitic Acid, Hydrogenated Lecithin, Stearyl Alcohol, Hydroxyacetophenone, Ethylhexylglycerin, Caprylyl Glycol, Sorbitan Isostearate, Disodium EDTA, Dextrin, Allantoin, Gluconolactone (PHA), Panthenol, Betaine, Gardenia Florida Fruit Extract, Ulmus Davidiana Root Extract, Pinus Palustris Leaf Extract, Oenothera Biennis (Evening Primrose) Flower Extract, Dipotassium Glycyrrhizate, Cucumis Sativus (Cucumber) Fruit Extract, Tocopherol, Malachite Extract.

This product is formulated to be gentle for sensitive skin.

• Fragrance: Fragrance-Free*. It contains no added "Parfum" or essential oils. Any scent is from the base ingredients and is very mild to nonexistent.
• Botanical Extracts: Contains several botanical extracts (Cucumber, Evening Primrose, Pine Leaf, etc.). While generally soothing, those with specific plant allergies should review the list.
• EU Allergens: None of the 26 declarable EU allergens are listed.

*Based on brand-declared INCI; trace fragrance components may persist from botanicals; patch test advised.

1. Patch Test: Before first use, apply a small amount behind your ear or on your jawline. Wait 24-48 hours to ensure there is no irritation.
2. Fungal Acne (Malassezia) Note: This formula contains fatty alcohols (like Stearyl Alcohol) and esters (like Glyceryl Stearate, Sorbitan Isostearate), which can be potential triggers for those with fungal acne. If this is a concern for you, please patch test on an affected area (like the forehead) for a longer period before applying all over.
3. Exfoliant Note: Contains a very mild PHA (Gluconolactone). While gentle, it's still best practice to use daily sunscreen to protect your skin.
4. Storage: Keep the jar tightly sealed and store in a cool, dry place below 30°C. Avoid leaving it in hot cars or direct sunlight.

• Texture: A lightweight, pale blue gel-cream with a refreshing, cushiony feel. Spreads easily without dragging.
• Finish: Absorbs well to a soft, natural-dewy finish. It feels hydrating and comfortable, not tacky or greasy, when an appropriate amount is used.
• pH: Stated by the brand to be "sub-acidic" (in the mildly acidic range of skin's natural pH, likely 5.0-6.0), which helps support a healthy skin barrier.

• Issue: My sunscreen or makeup is pilling over the cream.
  Solution: You're likely using too much cream or not letting it set. Use a slightly smaller amount and wait a full 1-2 minutes for it to absorb before applying your next layer. Patting, rather than rubbing, your sunscreen on can also help.
• Issue: It feels a bit too dewy for my oily T-zone.
  Solution: Use a smaller, pea-sized amount for your entire face, focusing more on the cheeks and less on the T-zone. You can also lightly dust your T-zone with a translucent powder after your sunscreen has set.
• Issue: My skin feels a bit tight after a few hours.
  Solution: Your skin may be very dehydrated. Try layering this cream over a hydrating toner or hyaluronic acid serum while your skin is still damp to boost its water-binding capacity.

• Humid Days: The lightweight gel-cream texture is ideal for the Mauritian climate, providing moisture without feeling suffocating or heavy.
• Air-Conditioned Environments: If you spend long hours in air-conditioning, which is very drying, this cream helps to lock in moisture. For extra protection, layer it over a hydrating essence.
• Sun Exposure: This is a great moisturiser to use under your daily sunscreen. Its soothing ingredients can also help calm skin after a day in the sun.

We guarantee 100% authenticity. Your Anua Birch Moisture Boosting Cream should have:

• A clean, crisp print on the box and jar.
• An intact seal and a clean inner lid that fits perfectly.
• A batch code and expiration date clearly printed on the bottom of the jar.

Purchase with confidence directly from our official product page: Anua Birch Moisture Boosting Cream 50ml.

Create a complete, soothing, and hydrating routine by pairing this cream with other gentle products from Anua.

[The Ultimate Hydration & Soothing Routine]

• Cleanser: Anua HEARTLEAF QUERCETINOL PORE DEEP CLEANSING FOAM 150ML — A gentle foam that cleanses effectively without stripping the skin.
• Toner: Anua BIRCH MOISTURE BOOSTING TONER 250ML — The perfect prep step, using the same hero ingredient to flood the skin with moisture.
• Serum (Optional Boost): Anua BIRCH MOISTURE BOOSTING SERUM 30ML — Layer this under the cream for an extra dose of deep hydration.
• Daily Sunscreen: Anua Heartleaf Silky Moisture SunCream 50ml — A lightweight, non-greasy sunscreen that pairs beautifully with the cream.
• Weekly Treat: Anua BIRCH MOISTURE SHEET MASK (25ML*1EA) — Use once a week for an intensive hydration and soothing session.

This cream is an excellent choice for balanced, gentle hydration. If your skin has different needs, consider these alternatives:

• For a Richer, Dewier Finish: Beauty of Joseon DYNASTY CREAM 50ML — Choose this if your skin is on the drier side and you love a nourishing cream that leaves a distinct, long-lasting glow.
• For Redness & Oily, Irritated Skin: SKIN1004 MADAGASCAR CENTELLA SOOTHING CREAM 75ML — Choose this ultra-lightweight gel if your primary concern is calming redness and irritation, especially for oily or acne-prone skin.
• For an Airy, Cooling Gel Texture: COSRX HYDRIUM GREEN TEA AQUA SOOTHING GEL CREAM 50ML — Choose this if you want an almost weightless gel that provides a cooling sensation, perfect for very hot days or easily congested skin.

Mindful Consumption Note: A moisturiser's main job is to hydrate and protect. If you already have one that does this well for your skin, there's no need to switch until you run out.

• Format: Comes in a 50 ml plastic jar with a protective inner lid to keep the product fresh.
• Hygiene: To maintain product integrity, it is best to use a clean skincare spatula to scoop out the cream, rather than your fingers. Always close both the inner lid and the main cap tightly.
• Recycling: The jar is typically made from recyclable plastic (check the bottom for the specific type). Please rinse the empty jar before placing it in your recycling bin, according to local Mauritian guidelines.

Anua is a popular Korean skincare brand that believes in the power of relaxation and simplicity. Their philosophy centres on using natural, skin-loving ingredients in clean, minimalist formulas to help the skin find comfort and balance. They prioritise sustainable practices and are well-loved for their highly effective soothing products, particularly their Heartleaf line, which has become a cult favourite for calming irritated and sensitive skin.

Best For:

Normal, combination, and dehydrated skin types seeking a gentle, fragrance-free daily moisturiser that provides comfortable hydration without greasiness.

Key Benefits:

• Lightweight gel-cream texture is perfect for the Mauritian climate.
• Soothes and calms the skin with a blend of Birch Water and botanical extracts.
• Layers well under sunscreen and makeup, creating a smooth, hydrated base.

Keep in Mind:

• May not be rich enough for very dry skin types, especially during cooler months, without layering hydrating serums underneath.
• Contains ingredients that could potentially be a trigger for those with Malassezia/fungal acne; patch testing is recommended for this group.

• Coverage: Island-wide delivery (Mauritius).
• Processing & Timing: Orders process in 1–2 business days; usually ready by Day 3 for pickup by our delivery partners/regional team. Partner collection can take up to 1 week. After pickup, delivery typically takes 1–5 business days (weekdays only).
• Express: May be available by region; request on WhatsApp: +230 5 778 2336.
• Liquids/Sensitive Items: Serums, toners, liquid makeup (and kits containing liquids) are pickup or door-to-door only; checkout enforces this.
• Scheduling: Deliveries run by region on set schedules; we’ll contact you the evening before.
• Pickup: Citadelle Mall pickup available.
• Returns : No change-of-mind exchanges
• Refunds (Summary): For defective/damaged on receipt (report within 48h), wrong item, or manufacturing defect within 6 months. Refunds via bank transfer (7–10 business days); card refunds may incur a 5% processor fee (fee not charged for defects/order errors). Opened skincare/personal-care items are non-returnable (except if damaged on delivery).

Source of Truth: This is a quick snapshot. If anything differs, the policy pages are final.

• Refunds & Returns Policy
• Shipping Policy