Anua BIRCH MOISTURE BOOSTING SERUM 30ML

Values You Can Trust: Halal-Friendly* / Vegan-Friendly* / Cruelty-Free* / 100% Authentic Guarantee

Self-assessed by Adilsons based on available ingredient data (no ethanol/denat.; no haram animal-derived ingredients detected). / Self-assessed by Adilsons based on available ingredient data (no animal-derived ingredients detected). / Brand-stated; not certified by an independent body.

Feeling like your skin is both tight from dehydration but also oily on the surface? That's a common struggle in Mauritius's humid climate. This ultra-lightweight, watery serum is designed to solve that exact problem.

It delivers a refreshing burst of hydration using 70% Japanese White Birch Water to maintain your skin's pH balance and form a protective moisture seal. Fortified with Panthenol and 10 types of Hyaluronic Acid, it plumps the skin from within, while the brand's ABC Complex (Allantoin, Betaine, Cucumber Extract) calms and soothes sensitivity. It absorbs instantly with no sticky residue, making it perfect for oily, combination, and dehydrated skin types.

1. Cleanser — Wash your face to create a clean base.
2. Anua Birch 70 Moisture Boosting Serum — Apply 2-3 drops to your face and neck.
3. Sunscreen (AM) / Moisturiser (PM) — Seal in the hydration and protect your skin.

Note: Already own a hydrating serum? Finish that first to practice mindful consumption. Substitute, don’t stack.

• Minimalist (3 steps): 1) Gentle Cleanser → 2) Anua Birch 70 Serum → 3) Sunscreen (SPF 30+)
• Optional: If your sunscreen isn't very hydrating or your skin feels tight in air-conditioning, you can add a light gel-cream moisturiser before your SPF.
• Wait times: Allow the serum 30-60 seconds to absorb before applying your sunscreen or moisturiser to prevent pilling.

• Minimalist (3 steps): 1) Double Cleanse (Oil Cleanser → Water-Based Cleanser) → 2) Anua Birch 70 Serum → 3) Moisturiser
• Optional: If using an exfoliant (AHA/BHA) or retinoid, apply it after cleansing and before this serum. This serum can help buffer stronger actives and add hydration.
• Texture Rule: Always apply products from the thinnest to the thickest consistency.

• Amount: 2-3 drops for the entire face and neck.
• Frequency: Can be used every morning (AM) and evening (PM).
• Method: After cleansing (and toning, if you use one), apply to a slightly damp face. Gently pat into the skin until fully absorbed. Wait 30-60 seconds before your next step.
• Pro-Tip for Mauritius: On very humid days, oily skin types might find this serum provides enough hydration on its own before applying sunscreen in the morning.

As a gentle hydrator, this serum fits easily into any routine.

• Daily Use: Apply AM and PM, every day.
• On Nights with Actives: If you use exfoliants (AHA/BHA) or retinoids, this serum is an excellent choice to use on the same night. Apply it after your active has absorbed to add hydration and soothe the skin, helping to strengthen your skin barrier.
• Example Week (PM Focus):
  • Mon: Retinoid → Birch Serum → Moisturiser
  • Tue: Soothing Night (Birch Serum → Moisturiser)
  • Wed: Exfoliant (AHA/BHA) → Birch Serum → Moisturiser
  • Thu: Retinoid → Birch Serum → Moisturiser
  • Fri: Soothing Night (Birch Serum → Moisturiser)
  • Sat: Soothing Night or Sleeping Pack
  • Sun: Soothing Night (Birch Serum → Moisturiser)

• Immediate: Skin feels instantly refreshed, soothed, and hydrated. The watery texture provides a cooling sensation upon application.
• 2-4 Weeks: With consistent use, skin's overall hydration level improves. You may notice less tightness and a reduction in surface oiliness as your skin's moisture balance is restored.
• 4-8+ Weeks: The skin barrier feels stronger and more resilient. Skin appears plumper, smoother, and healthier.

• Why use this... A properly formulated hydrating serum with ingredients like Birch Water, Hyaluronic Acid, and Panthenol that balances the skin's pH.
• ...not that? Relying on harsh, alcohol-based toners to combat oiliness. These strip the skin, leading to a damaged moisture barrier and increased oil production as the skin tries to compensate for the dryness.

• Works Well With: This serum is a team player. It can be layered with almost any active ingredient, including Vitamin C, Niacinamide, Retinoids, and chemical exfoliants (AHA/BHA/PHA). Its soothing and hydrating properties can help buffer the potential irritation from stronger treatments.
• Use with Caution: No major conflicts. It's designed to be gentle and supportive.
• Avoid: Do not apply to broken or irritated skin.

• Oily & Combination Skin: Excellent. Its lightweight, watery texture provides necessary hydration without adding grease or clogging pores.
• Dry & Dehydrated Skin: Very good. It serves as a powerful hydrating layer. For very dry skin, it should be sealed in with a more substantial cream moisturiser.
• Sensitive Skin: Excellent. Formulated without fragrance and with soothing ingredients like Allantoin and Cucumber Extract, it's ideal for calming easily irritated skin.
• Acne-Prone Skin: Good. It is non-comedogenic and provides hydration that can help balance sebum production, but it does not contain active acne-fighting ingredients.

• Dehydration and inner skin dryness
• Compromised or weakened skin barrier
• Skin tightness and discomfort
• Redness and sensitivity
• Excess oiliness due to dehydration

• Official Korean Name: 아누아 자작나무 70 수분 부스팅 세럼 (Anua Jajangnamu 70 Subun Buseuting Sereom)
• Version: This is the renewed version as of 2023.
• Period After Opening (PAO): 12 months.
• Country of Manufacture: South Korea.

• Halal Status: Halal-Friendly*. This product has not been officially certified Halal. Based on a review of its ingredients, it contains no alcohol (ethanol/denatured) or animal derivatives of non-permissible origin.
• Vegan Status: Vegan-Friendly*. This product is not certified by a vegan society. It is formulated without any animal-derived ingredients based on the available INCI list.
• Animal Testing Policy: Cruelty-Free*. The brand states it is cruelty-free but is not certified by an independent body like Leaping Bunny or PETA.

*Self-assessed by Adilsons based on available ingredient data. / *Brand-stated; not certified by an independent body.

• MFDS Classification: General Cosmetic. This product is not classified as a functional cosmetic by the South Korean Ministry of Food and Drug Safety (MFDS, formerly KFDA) for wrinkle improvement or brightening. Its primary purpose is hydration and soothing.
• Clinical Evidence: The brand claims the product is "Dermatologist Tested", however, specific details about the testing protocol (such as the number of participants, duration, and methods) are not publicly disclosed.

*Brand-stated; test details (n, duration, protocol) not publicly disclosed.

Medical Disclaimer: This is a cosmetic product, not a medical treatment. For persistent skin conditions, please consult a dermatologist.

Key Actives Explained:

• Betula Platyphylla Japonica Juice (70%): Also known as Japanese White Birch Water. Rich in 17 amino acids, minerals, antioxidants, and vitamins, it deeply hydrates the skin and helps prevent moisture loss by forming a protective barrier.
• Panthenol (Pro-Vitamin B5): A powerful humectant that attracts and holds moisture. It also soothes irritation and supports skin barrier repair.
• Hyaluronic Acid Complex (10 Types): A blend of different molecular sizes of hyaluronic acid that hydrates multiple layers of the skin, helping to plump up fine lines and improve elasticity.
• ABC Complex (Allantoin, Betaine, Cucumber Extract): The brand's signature soothing complex. Allantoin calms irritation, Betaine locks in moisture, and Cucumber Extract provides a refreshing, cooling effect.
• Gluconolactone (PHA): A very gentle chemical exfoliant that helps to smooth skin texture and provides antioxidant benefits. It's suitable even for sensitive skin.

Full INCI List:

Betula Platyphylla Japonica Juice (70%), Butylene Glycol, Dipropylene Glycol, Water, Glycerin, Diglycerin, 1,2-Hexanediol, Trehalose, Hydroxyacetophenone, Carbomer, Caprylyl Glycol, Tromethamine, Allantoin, Betaine, Cucumis Sativus (Cucumber) Fruit Extract, Glyceryl Acrylate/Acrylic Acid Copolymer, Dextrin, Gardenia Florida Fruit Extract, Ulmus Davidiana Root Extract, Pueraria Lobata Root Extract, Pinus Palustris Leaf Extract, Panthenol, Oenothera Biennis (Evening Primrose) Flower Extract, Gluconolactone, Biosaccharide Gum-1, Dipotassium Glycyrrhizate, Malachite Extract, Sodium Hyaluronate, Tocopherol, Hydroxypropyltrimonium Hyaluronate, Sodium Acetylated Hyaluronate, Hydrolyzed Hyaluronic Acid, Hyaluronic Acid, Sodium Hyaluronate Crosspolymer, Hydrolyzed Sodium Hyaluronate, Potassium Hyaluronate.

• Fragrance Status: Certified Fragrance-Free. This formula contains no artificial fragrances or essential oils.
• Scent Profile: Odourless. It has no discernible scent, making it ideal for those sensitive to fragrances.
• EU Allergens: None declared by the brand.

Who Should Use It: This serum is suitable for all skin types, including highly sensitive, reactive, and acne-prone skin, due to its minimal and gentle formulation.

Pregnancy & Breastfeeding: There are no ingredients in this formula known to be harmful during pregnancy or breastfeeding. However, it is always recommended to consult with your doctor before introducing new products during this time.

Patch Test Protocol:

1. Apply a pea-sized amount to a small, discreet area of skin, such as behind your ear or on your inner jawline.
2. Wait for 24 hours to observe any signs of irritation.
3. If no reaction occurs, repeat the test after 48 and 72 hours to check for delayed sensitivity.
4. If you experience any redness, itching, or burning, discontinue use.

• Texture: A lightweight, watery gel-serum. It feels refreshing and spreads easily.
• Finish: Absorbs instantly, leaving a smooth, hydrated finish with no stickiness or greasy residue.
• pH: Subacidic (mildly acidic) to align with the skin's natural pH, though the exact value is not published by the brand. This helps maintain a healthy skin barrier.
• Fungal Acne (Malassezia) Compatibility: The formula appears to be fungal acne-safe based on an ingredient review, but individual responses can vary. Patch testing is advised.

• Issue: Skin still feels a bit dry after application.
  Solution: This serum is primarily a humectant, meaning it draws water into the skin. On very dry skin or in a dry, air-conditioned environment, you must "seal" it in with a cream-based moisturiser on top to prevent that hydration from evaporating.
• Issue: Product seems to 'pill' or roll up under makeup/sunscreen.
  Solution: This is usually caused by applying too much product or not waiting long enough between layers. Use only 2-3 drops and wait at least 60 seconds for it to fully absorb before applying your next step.

• Humid Summer: This serum is ideal. Its lightweight, non-sticky texture provides essential hydration that won't feel heavy or greasy in the Mauritian heat. Oily and combination skin types may find it sufficient as a standalone moisturiser before sunscreen.
• Drier Winter / Air-Conditioned Environments: The serum works perfectly as a base layer for hydration. Follow up with a slightly richer cream, like the Anua Birch 70 Moisture Boosting Cream, to lock in moisture and prevent dehydration caused by dry air.

At Adilsons, we guarantee 100% authenticity. All our products are sourced directly from the official brand or their authorised distributors in South Korea. Each product features a batch code and manufacturing/expiry date. For any verification queries, feel free to contact us on WhatsApp at +230 5 778 2336 with a photo of your product.

• Bottle Size: 30ml
• Dosage: Approx. 0.15ml per use (2-3 drops).
• Uses per bottle: Approx. 200 uses.
• Reorder Cadence (approximate):
  • Using once daily: Should last about 6-7 months.
  • Using twice daily (AM & PM): Should last about 3-4 months.

Starter Essentials (AM Hydration & Protection)

• Anua Heartleaf Quercetinol Pore Deep Cleansing Foam — Gently cleanses without stripping the skin.
• Anua Birch 70 Moisture Boosting Serum — Provides deep, lightweight hydration.
• Beauty of Joseon Relief Sun : Rice + Probiotics — Protects from UV rays with a hydrating, no-cast finish.

Barrier Repair & Soothing (PM Focus)

• ROUND LAB 1025 Dokdo Cleanser — A gentle, low-pH cleanser to protect the skin barrier.
• Anua Birch 70 Moisture Boosting Serum — Deeply hydrates and calms irritation.
• ETUDE SOONJUNG 2x Barrier Intensive Cream — A fragrance-free cream with Panthenol and Madecassoside to repair and strengthen the skin barrier.

This serum is an excellent choice if your primary concerns are dehydration, sensitivity, and maintaining a healthy skin barrier in a humid climate.

However, if your goals are different, consider these alternatives from our catalog:

• For Brightening Dark Spots & PIH: Anua Niacinamide 10% + TXA 4% Dark Spot Correcting Serum — Choose this if your main goal is to fade acne marks, sun spots, and even out your overall skin tone.
• For Soothing Acne & Redness: SKIN1004 Madagascar Centella Ampoule — Choose this if your primary concern is calming active inflammation, redness, and irritation from breakouts.
• For Anti-Aging & Fine Lines: Beauty of Joseon Revive Eye Serum: Ginseng + Retinal — Choose this if you want to target fine lines and improve skin elasticity with a gentle, beginner-friendly retinoid (retinal).
• For Oily Skin & Clogged Pores: COSRX BHA Blackhead Power Liquid — Choose this if blackheads, clogged pores, and excess sebum are your main concerns. It exfoliates inside the pores to keep them clear.

Mindful Use: If you already have a hydrating serum at home, we encourage you to finish it first. This helps you get a fair assessment of its results and avoids unnecessary waste.

• Packaging: A 30ml glass bottle with a dropper applicator for hygienic dispensing.
• Sustainability: The glass bottle is recyclable. Anua focuses on simple packaging and environmentally friendly practices.
• Storage: Store in a cool, dry place away from direct sunlight to maintain the potency of the botanical ingredients. No refrigeration required.
• Travel: The 30ml bottle is travel-friendly and meets airline carry-on liquid limits.

Anua is a Korean skincare brand that believes in the power of simplicity and relaxation for achieving healthy skin. They focus on using pure, natural, and effective ingredients at high concentrations, while excluding unnecessary additives. Their philosophy is that skin wellness is not just about products, but also about a calm mind and a balanced lifestyle. Anua is committed to sustainability and creating gentle formulas that comfort and protect the skin.

Humectant

An ingredient that draws water from the air or deeper layers of the skin to the surface. Examples include Hyaluronic Acid, Glycerin, and Panthenol.

INCI

International Nomenclature of Cosmetic Ingredients. The official list of ingredients in a product, listed in order of concentration.

MFDS

Ministry of Food and Drug Safety (South Korea). The regulatory body that approves functional cosmetics claims for benefits like brightening or wrinkle improvement.

Non-Comedogenic

A term for products formulated in a way that they are not likely to cause pore blockages (comedones) and breakouts.

PAO (Period After Opening)

The symbol on a product (an open jar with a number like "12M") that indicates how many months the product will remain stable and effective after being opened.

pH

A measure of acidity or alkalinity. Skin's natural pH is mildly acidic (around 4.7-5.75), and using products in this range helps maintain a healthy skin barrier.

• Official Retailer: Adilsons
• WhatsApp: +230 5 778 2336
• Email: info@adilsons.mu

At Adilsons, every product is carefully curated and sourced directly from official channels in South Korea. We are committed to providing only 100% authentic, high-quality K-beauty products, ensuring your skin receives the best and safest care possible. Your trust is our priority.

1. What is the difference between the Anua Birch serum and the Anua Heartleaf serum?
The Birch 70 Moisture Boosting Serum is focused purely on deep hydration and strengthening the moisture barrier, making it ideal for dry, dehydrated, or sensitive skin. The Anua Heartleaf 80% Soothing Ampoule is designed to calm inflammation and soothe redness, making it a better choice for irritated, acne-prone, or reactive skin.

2. Can I use this serum if I have oily skin?
Absolutely. Its watery, non-greasy texture makes it an excellent choice for oily skin. It provides essential water-based hydration, which can help balance your skin and may even reduce excess oil production that is often a symptom of dehydration.

3. Do I still need a moisturiser after using this serum?
It depends on your skin type and the climate. In Mauritius's humid summer, oily and combination skin types might find this serum is enough before sunscreen. For dry skin types, or in drier, air-conditioned environments, you should always follow with a cream moisturiser to lock in the hydration.

Best For: Individuals with dehydrated, sensitive, or combination skin looking for a pure, lightweight hydrating layer that absorbs quickly and calms the skin.

Key Benefits:

• Provides deep, lasting hydration without stickiness.
• Soothes sensitivity and reinforces the skin's moisture barrier.
• Excellent for layering with other products and suitable for all skin types.

Keep in Mind:

• It is purely a hydrating and soothing serum; it does not contain active ingredients to treat acne, hyperpigmentation, or advanced signs of aging.
• Dry skin types will need to layer a cream moisturiser over it for adequate occlusion.

• Coverage: Island-wide delivery (Mauritius).
• Processing & Timing: Orders process in 1–2 business days. Delivery typically takes 1–5 business days after partner collection.
• Express: May be available. Request on WhatsApp: +230 5 778 2336.
• Liquids/Sensitive Items: Serums like this one are available for pickup or door-to-door delivery only.
• Returns: No change-of-mind exchanges.
• Refunds (Summary): For items defective/damaged on receipt (report within 48h), wrong item, or manufacturing defects within 6 months.

Source of Truth: This is a quick snapshot. For full details, please refer to our official policy pages.

• Refunds & Returns: https://adilsons.mu/policies/refund-policy
• Shipping: https://adilsons.mu/policies/shipping-policy