MOEV ANNURCATIN SHAMPOO 300ml

Values You Can Trust: 100% Genuine (Adilsons sourcing policy) / FA-Safe / Pregnancy-Safe (per our specific pregnancy-ingredient screen — see Safety and Patch Test Protocol) / Halal-Friendly* (Self-Assessed) / Vegan-Friendly* (Self-Assessed) / Microplastic-Free. Full substantiation and footnotes for each badge are in the Complete Ingredient Transparency, Allergens, and Conscious & Permissible Formulation sections below.

AM/PM Suitability: Either — this is a wash-day product, not a timed leave-on step. Routine Complexity: Straightforward, a one-step cleanse. MFDS Classification: not confirmed as a registered Functional Cosmetic for this SKU — see Evidence, Regulation and Claims below.

Watching hair collect in the shower drain or your brush is genuinely unsettling, even when it's within the normal range of daily shedding — this product is built for that everyday worry, not as a substitute for a dermatologist if the loss is sudden or patchy.

Pros: genuinely sulfate/paraben/silicone-free surfactant system; broad free-amino-acid and apple-antioxidant complex alongside caffeine and niacinamide; noticeably long-lasting apple fragrance reviewers report lasting 3-4 days.

Caveats: no confirmed Korean MFDS functional-cosmetic registration, unlike at least one in-catalog competitor; contains a synthetic fragrance with 7 declared EU allergens; no pump dispenser, so it is easy to pour out more than intended.

In Mauritius heat and humidity, a scalp that feels "greasy" by midday is usually sweat and sebum doing their normal job, not dirt — washing more than once daily, or using a harsh sulfate shampoo, strips the scalp's own acid mantle (roughly the same pH 4.5-5.5 target as facial skin) and triggers compensatory sebum overproduction. That rebound oiliness is often what actually drives people to wash even more, worsening the cycle.

This shampoo's surfactant base — Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, and betaine/glucoside co-surfactants — cleans sweat, sebum, and product buildup at a gentler strength than SLS/SLES, which is the mechanism behind not stripping the scalp down to a reactive, oil-rebounding state.

• When: AM or PM, on whatever wash-day cadence suits your scalp and climate — commonly 2-4x/week in humid conditions, more if you sweat heavily.
• How much: about a 50-cent-coin-size pool in your palm (no pump dispenser, so pour into your hand first rather than directly onto your head), more for longer or thicker hair.
• How: massage into thoroughly wet hair and scalp with fingertips (not nails), focusing at the roots, lather 30-60 seconds, then rinse completely.

"Introduce this as the ONLY new product in your routine. Wait a full 14 days before adding anything else. This isolation window ensures you can identify whether any reaction is caused by this specific product."

1. Wet hair thoroughly with warm, not hot, water.
2. MOEV Annurcatin™ Shampoo — massage into the scalp, focusing at the roots, for 30-60 seconds.
3. Rinse completely until the water runs clear.
4. Follow with a conditioner on the mid-lengths and ends if your hair tends dry or tangles easily.
5. Towel-dry by patting, not rubbing, to reduce cuticle friction.

Morning washes in Mauritius humidity have an advantage: damp hair cools you as it evaporates, so a lighter, gentler formula like this one that doesn't leave residue behind is a genuinely better fit for the climate than a heavy, coating shampoo.

1. Wet hair thoroughly.
2. MOEV Annurcatin™ Shampoo — massage into the scalp, 30-60 seconds, focusing at the roots where sweat and sebum concentrate after a full day.
3. Rinse completely.
4. Conditioner on mid-lengths/ends as needed.
5. Dry hair fully before bed — a damp scalp against a pillow in Mauritius humidity is a more comfortable environment for odor-causing bacteria and yeast than dry hair.

This is not an active-ingredient product with a skin-cycling placement — it can be used AM or PM interchangeably based on when you shower, not on a biological schedule.

Technique: massage with fingertip pressure, not fingernails — scratching an already shedding-prone scalp can add mechanical irritation on top of whatever is driving the shedding. Apply only to thoroughly wet hair; it lathers poorly and wastes product on dry hair.

Wait time: leave the lather on for 30-60 seconds before rinsing so the surfactants have full contact time with sweat and sebum.

There is no pump on this bottle. Reviewers specifically note it is easy to pour out too much at once — dispense into your palm first rather than tipping it directly over wet hair.

This is an encyclopedia map of all product types. You do not use all of these daily. You select modules based on your skin state.

Viscosity ladder: thinnest to thickest; water-phase before oil-phase; treatments before seals. Amount defaults: watery toner/essence 5-8 drops; serum/ampoule 2-3 drops or 1 pump; eye product ½ rice-grain per eye; gel moisturizer 1-1.5 peas, cream 1-2 peas; occlusive seal rice-grain to pea-size; sunscreen 2-finger rule for face, +1 finger for neck. Hard cap rule: if the routine pills, stings, or feels heavy, reduce layers, not increase.

AM Maximum Stack (not all steps are used daily — pick what your skin needs):

1. Rinse/gentle cleanse (optional)
2. pH-prep toner (optional)
3. Hydrating toner layers (optional, 1-3)
4. Essence (optional)
5. Mist (optional)
6. Booster/soothing serum (optional)
7. Antioxidant lane (choose one)
8. Pigment support lane (optional, choose one)
9. Hydration serum lane (optional)
10. Oil-control lane (optional, choose one)
11. Peptide/repair lane (optional)
12. Eye product (optional)
13. Moisturizer
14. Optional sealing layer (dry/AC only)
15. Sunscreen SPF50+ PA++++ (non-negotiable)
16. Lip SPF (optional)

In AM, prioritize comfort and SPF adherence over stacking; in high humidity, fewer layers often perform better.

PM Maximum Stack:

1. Micellar pre-cleanse (optional)
2. Oil cleanser/balm (if SPF/makeup)
3. Water cleanser
4. pH-prep toner (optional)
5. Hydrating toner layers (optional)
6. Essence (optional)
7. Soothing/barrier serum (optional)
8. Anchor product — this haircare product sits outside the facial-skincare stack entirely; it is used during your shower routine, not layered into this face map
9. Targeted serum (optional, only if non-conflicting)
10. Moisturizer
11. Sleeping mask (optional)
12. Occlusive seal (optional)
13. Spot treatment (as needed)
14. Lip sleeping mask (optional)

Do not layer retinoids with AHA/BHA in the same night; keep "one lane" per night. This shampoo has no interaction with this facial map — it is included here only because this encyclopedia renders for every product Adilsons sells.

One-lane rule: Retinoid OR Exfoliation OR Strong Vitamin C (LAA) OR Acne-control active per routine; barrier/hydration can always accompany. If unsure, default to the safest lane — barrier/hydration — and reduce layers.

This product sits at the very start of a hair-washing routine as a rinse-off cleansing step, not a leave-on treatment — apply it first, rinse completely, then follow with conditioner or a treatment if your hair needs one.

It is a water-based cleansing emulsion built on isethionate/sulfosuccinate/betaine surfactants; because it rinses fully away, it does not compete with or need to be layered under anything else, unlike a leave-on serum.

Multiple reviewers describe a moderate, creamy lather with real slip from the betaine-family surfactants rather than a thin, watery foam — a reasonable amount goes further than it may first appear.

Normal shed vs. reaction: a normal resting-phase shed is diffuse, gradual, and not accompanied by scalp symptoms; a reaction shows up as redness, itching, burning, or visible bumps on the scalp within days of starting — stop and patch test separately if you see the second pattern.

This is a gentle, foundational-level cosmetic product with no required precondition — there is no barrier-health prerequisite the way there is for a facial active serum.

A cosmetic shampoo, however well-formulated, will not meaningfully address hormonal, autoimmune, or nutrient-deficiency-driven hair loss — those need a dermatologist's diagnosis, not a different bottle.

Everyday hair shedding/thinning support: topical caffeine has research (mostly in-vitro and small human studies) suggesting it stimulates dermal papilla cell metabolic activity*; niacinamide supports scalp barrier function and microcirculation; the Annurca apple extract is marketed for procyanidin-type antioxidants that may help the follicle environment.

*This evidence tier is meaningfully lower than a clinical drug like minoxidil — treat topical caffeine as a supportive cosmetic mechanism, not an equivalent treatment.

Secondary benefits: a noticeably fresh, lingering apple scent and a genuinely gentle, non-stripping daily wash.

What this product cannot do: it cannot reverse androgenetic (pattern) hair loss, which requires medical intervention; it cannot regrow hair from permanently miniaturized or scarred follicles; and it cannot correct hormonal, thyroid, iron-deficiency, postpartum, or medication-driven shedding — those need a doctor, not a shampoo swap.

Every pairing below was checked against our live catalog for both active status and real inventory before being listed.

• seapuri Scalpy Root Vital Treatment 150ml — a weekly scalp treatment that purifies clogged follicles, a direct complement to this shampoo's everyday cleansing role.
• CP-1 Ginger Purifying Conditioner 500ml — daily conditioner, applied mid-lengths to ends after this shampoo to address what a cleanser alone can't (moisture at the ends).
• Medicube Rosemary PDRN Hair & Scalp Conditioner 250ml — an alternative conditioner pairing that also targets the scalp, not just the hair shaft.
• Aromatica Rosemary Hair Thickening Conditioner 180ml — a second alternative conditioner, rosemary-forward, for anyone building a full thinning-focused routine.

Residue note: applying a rich conditioner too close to the roots after this shampoo can leave hair looking flat — keep conditioner to mid-lengths and ends, and rinse thoroughly.

Chronic stress raises cortisol, and elevated cortisol is a documented trigger for pushing scalp hairs prematurely into their resting (telogen) phase — a pattern called telogen effluvium — entirely independent of which shampoo you use.

This shampoo's caffeine, niacinamide, and apple-antioxidant complex can support a calmer scalp environment during a stressful stretch, but it does not lower systemic cortisol — sleep and stress management are the actual levers for stress-driven shedding, with this product as a supportive layer, not the fix itself.

MYTH: "A caffeine shampoo works like minoxidil to regrow hair." REALITY: topical caffeine's evidence base is far thinner than minoxidil's clinical trial record for androgenetic alopecia, and a rinse-off product's few minutes of scalp contact limits what can act on the follicle compared to a leave-on treatment — this is a supportive cosmetic layer, not a drug equivalent.

MYTH: "Washing your hair less often will stop hair loss." REALITY: hairs you see in the shower or drain are mostly ones already in their shedding phase that would fall out regardless of washing frequency — daily washing does not cause hair loss, though a harsh, stripping shampoo can add scalp irritation on top of whatever is actually driving the shed.

Hard water note: Mauritius tap water hardness varies by region, and hard water deposits calcium/magnesium minerals on the hair shaft that cause dullness and reduce lather. Disodium EDTA in this formula acts as a chelator to help counteract some of that mineral binding, but very hard-water areas may still benefit from an occasional clarifying wash.

*We found a brand-marketed figure of roughly 20,000ppm (~2%) for the apple extract via retailer listings, but in the declared INCI order, the apple extract and full amino acid cascade appear after Niacinamide and Glycerin — later than we'd expect for a true 2% active. We are flagging this as an open discrepancy rather than resolving it either way; treat the 2% figure as an unverified brand claim.

Delivery system: none disclosed — this is a standard rinse-off surfactant emulsion with no encapsulation or time-release system found in available sourcing.

We could not find a published pH figure for this product; the brand describes it only as "mildly acidic" and "pH-balanced," so we are stating plainly: pH not publicly disclosed.

Full INCI (sourced via WebSearch aggregation of INCIDecoder/Skinsort listings for this exact product — direct page fetches were blocked in our environment, so treat this as medium- rather than high-confidence): Water (Aqua), Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, Cocamide MIPA, Lauryl Hydroxysultaine, Lauryl Glucoside, Lauryl Betaine, Butylene Glycol, 1,2-Hexanediol, Caffeine, Fragrance (Parfum), Sodium Chloride, Coconut Acid, Climbazole, Polyquaternium-10, Xylitylglucoside, Anhydroxylitol, Maltitol, Xylitol, Pelvetia Canaliculata Extract, Sodium Isethionate, Ethylhexylglycerin, [--- Estimated 1% Line ---] Niacinamide, Glycerin, Pyrus Malus (Apple) Fruit Extract, Biotin, Glycine, Glutamic Acid, Glutamine, Lysine, Leucine, Methionine, Valine, Serine, Cysteine, Asparagine, Aspartic Acid, Isoleucine, Alanine, Arginine, Ornithine, Carnitine, Tyrosine, Threonine, Tryptophan, Phenylalanine, Proline, Histidine, Triticum Vulgare (Wheat) Gluten, Caprylyl Glycol, Citric Acid, Methylpropanediol, Sodium Benzoate, Disodium EDTA, Sodium Citrate, Benzoic Acid, Linalool, Limonene, Citronellol, Alpha-Isomethyl Ionone, Geraniol, Coumarin, Hexyl Cinnamal.

The 1% line placement above is our estimate based on typical INCI ordering conventions, not a brand-disclosed cutoff. This is also the basis for the concentration discrepancy we flagged above: the "Annurcatin" hero ingredients sit after our estimated line despite the brand's marketing emphasis on them.

*This ingredient appears below the estimated 1% line in the INCI list, suggesting it is present at a trace/sub-efficacious concentration. Its inclusion may be primarily for marketing rather than clinical effect.

Preservative system: 1,2-Hexanediol, Ethylhexylglycerin, and Caprylyl Glycol (multifunctional diol/glycol preservative-boosters) alongside Sodium Benzoate/Benzoic Acid — a paraben-free system, consistent with the brand's paraben-free claim.

Fragrance status: Synthetic Fragrance (Parfum), with a partial allergen breakdown individually declared — more transparent than a bare "Parfum" listing with no breakdown at all.

Scent: a fruity-floral apple scent; multiple reviewers report it lingering on hair for 3-4 days after washing, which is unusually persistent for a rinse-off product.

Intensity: moderate-to-strong (3/5), Dissipation: lingering (5min+), based on aggregated reviewer reports rather than our own lab measurement.

EU 26 allergen screen: Linalool, Limonene, Citronellol, Alpha-Isomethyl Ionone, Geraniol, Coumarin, and Hexyl Cinnamal are all individually declared in the INCI.

*Based on brand-declared INCI. Individually-named allergens are more transparent than an undifferentiated "Fragrance" listing, but patch testing is still advised for anyone with known fragrance sensitivities.

Alcohol disclosure: Alcohol-Free in the drying-alcohol sense — no ethanol appears in the list. 1,2-Hexanediol and Methylpropanediol are diol solvents/preservative-boosters, a different chemical class from drying alcohols.

Halal Status: Halal-Friendly*.

*Self-assessed by Adilsons based on available INCI data. No ethanol from fermentation, no porcine-derived ingredients, and no haram animal-derived ingredients detected in the declared ingredient list. This is NOT a formal Halal certification. Muslims with stricter requirements should consult their own scholars.

Vegan Status: Vegan-Friendly*.

*Self-assessed by Adilsons based on available INCI data. No animal-derived ingredients detected in the declared list. This is NOT a formal vegan certification by The Vegan Society or an equivalent body.

Cruelty-Free Status: Brand-stated policy.*

*Brand/retailer marketing describes MOEV products as cruelty-free and vegan, but we found no listing on PETA's or Leaping Bunny's public certification databases during our research. Not independently certified by a third-party audit at the time of writing.

Microplastic Status: Microplastic-Free. Polyquaternium-10 is a water-soluble cationic conditioning polymer, not an EU-classified insoluble microplastic. No other synthetic insoluble polymer (e.g. Acrylates Copolymer, Nylon) was found in the declared INCI.

MFDS Classification: not confirmed as a registered Functional Cosmetic (기능성화장품) for hair-loss-symptom relief. At least one in-catalog competitor explicitly states MFDS registration in its own listing; we found no equivalent confirmation for this MOEV SKU, so we are not claiming Functional status here.

Clinical evidence: retailer/brand marketing describes this shampoo as "clinically proven" and "dermatologically tested for sensitive scalps," but no study name, institution, sample size, or methodology was found anywhere in our sourcing.*

*Brand claims "Dermatologist Tested" and "Clinically Proven" but no publicly available study data, sample size, or testing protocol has been disclosed. Treat these as unverified marketing claims, not independently confirmed clinical results. Evidence Confidence: Low-to-Medium — the individual actives (caffeine, niacinamide, biotin) each have real research literature behind their general mechanisms, but this specific finished product's own claims are unsubstantiated by any source we could locate.

We found no evidence of a reformulation for this specific product, so we are not speculating about one. PAO (period-after-opening) was not disclosed anywhere we could find.

Fungal Acne Safety: FA-Safe. As a rinse-off product with short scalp contact time, FA relevance is inherently lower; no common Malassezia-feeding esters, PEG-stearates, or fatty alcohols were found in the declared INCI, and Climbazole is itself an antifungal agent targeting Malassezia, not a feeding ingredient.

Assessment: Not applicable. Pilling is a leave-on layering phenomenon between products staying on skin or hair — a rinse-off shampoo doesn't remain in contact long enough for it to occur.

The one related risk is conditioner residue if it isn't rinsed thoroughly after this shampoo, which can leave hair looking flat rather than "pilled" — rinse conditioner completely and keep it off the scalp itself.

Apple-fragranced shampoos like this are typically a clear-to-pale, lightly tinted gel; a sudden color shift, separation, or off-smell replacing the apple fragrance signals spoilage or preservative failure.

Mauritius storage note: a standard bathroom shelf is fine for this rinse-off surfactant product, but keep the cap tightly closed and avoid prolonged direct sun through a window, which can degrade the fragrance and the light-sensitive actives (niacinamide, biotin) over time.

When in doubt about color, smell, or texture change, discard the product rather than risk applying a degraded formula to your scalp.

Patch test: apply a small amount to your inner forearm, wait 24 hours, then behind the ear, wait another 24 hours, before your first full scalp wash — this matters here specifically because of the 7 declared fragrance allergens.

If you react: stop use immediately, and for a few washes use only a fragrance-free, gentle shampoo before considering reintroducing this one or patch testing again.

Emergency stop signals: hives, swelling, blistering, persistent burning, or breathing difficulty — seek emergency care.

1. Not massaging long enough at the roots, where sweat, sebum, and shed hairs actually concentrate. 2. Applying to dry hair, which lathers poorly and wastes product. 3. Skipping conditioner entirely because "it's a hair-loss shampoo" — the ends still need moisture. 4. Judging results within days instead of the realistic 8-12 week timeline hair cycles run on. 5. Scratching the scalp with fingernails instead of using fingertip pressure.

Overuse threshold: daily use is fine with this gentle, sulfate-free formula — the actual risk factor is aggressive scratching, not wash frequency.

Pillow/textile note: in Mauritius humidity, going to bed with fully wet hair leaves a damp pillow environment more hospitable to odor-causing microbes — dry hair mostly before sleeping when you can.

At roughly a coin-size pool per wash (approximately 5-8ml), a 300ml bottle realistically lasts around 35-45 washes at moderate hair length and dosing.

Washing 3-4x per week puts a bottle at roughly 2.5-3.5 months per bottle at recommended dosing; because there is no pump, overpouring is easy and can shorten that to 6-8 weeks.

Plan to reorder around the 2.5-month mark rather than waiting until the bottle is empty, given Adilsons' processing and delivery timeline (see Delivery and Returns below).

This shampoo is the cleansing step of a scalp-care routine — it removes sweat/sebum/buildup and supports a calmer scalp environment, while the conditioning and deeper-treatment work happens in the steps around it.

Compact routine: 1) Wet hair. 2) MOEV Annurcatin™ Shampoo, massage at the roots 30-60 seconds. 3) Rinse fully. 4) Conditioner on mid-lengths/ends. 5) Weekly: a dedicated scalp treatment in place of conditioner on treatment days.

If your area has notably hard tap water: add an occasional clarifying wash to offset mineral buildup rather than switching shampoos entirely.

If you're mid-stress-period and shedding more: treat this as scalp-environment support, not a fix for the stress itself — prioritize sleep and stress reduction alongside it.

If your scalp is actively broken or scratched: pause fragranced products, including this one, and use the gentlest wash you have until it heals.

Stock-true bundle (all verified active with real inventory in our catalog): this shampoo (cleanse) + seapuri Scalpy Root Vital Treatment (weekly scalp treatment) + CP-1 Ginger Purifying Conditioner (daily conditioner).

After purchasing, you will receive our skincare education email series covering this product in depth. The recommendations above are based on formulation synergy with this shampoo, not on margin or stock levels — if a pairing does not exist in our catalog, we say so, and if you already own a product that fills the same role, use what you have first.

If your scalp is currently visibly irritated, flaky, or reactive rather than just shedding more than you'd like, SOME BY MI Cica Peptide Anti Hair Loss Derma Scalp Shampoo 285ml (verified active with real inventory) leads with Centella Asiatica and peptides for a calmer, more soothing-first formula than MOEV's amino-acid/antioxidant profile.

Three further verified, in-stock options in the same anti-hairfall/scalp category: hetras Simkong Anti-Hair Loss Shampoo 1,013ml (the one option here with an explicitly stated Korean MFDS functional-cosmetic registration), NINE LESS Root-Biome™ Caffeine Scalp Shampoo, and KUNDAL Caffeine Shampoo Cherry Blossom 500ml (caffeine stated at roughly 10,000ppm/~1%, a disclosed figure MOEV does not publish).

Choose MOEV Annurcatin™ Shampoo over the SOME BY MI Cica Peptide Anti Hair Loss Shampoo if you need a broader free-amino-acid and antioxidant-apple profile layered with caffeine and niacinamide, and your scalp is currently calm rather than visibly irritated.

Choose MOEV if:

• If your scalp is currently calm, with no redness or flaking, then the broader antioxidant/amino-acid profile is worth choosing over a more targeted soothing formula.
• If you want a pleasant, long-lasting scent as part of the experience, then MOEV's apple fragrance is a genuine differentiator reviewers consistently mention.
• If you're comparing purely on formulation breadth rather than regulatory backing, then MOEV's wider actives list is the more feature-dense option.

Don't upgrade to MOEV if:

• If you specifically want the reassurance of a Korean MFDS-registered functional hair-loss claim, then hetras Simkong is the more regulatorily-backed choice — MOEV does not have a confirmed registration.
• If your scalp is actively irritated, broken, or reactive right now, then hold off on any fragranced product, including this one, until it's calm.
• If fragrance-free is a hard requirement for you, then none of the options compared here fit — look for an unscented formula instead.
• If you're already partway through another sulfate-free anti-hairfall shampoo you tolerate well, then finish it first rather than switching mid-bottle.

If you match two or more of the "choose MOEV" points above and none of the "don't upgrade" points, this shampoo is worth choosing. Otherwise, one of the alternatives above is the safer or more appropriate pick — consistency in a routine beats frequent switching.

This product's primary function is: sulfate-free scalp cleansing paired with a caffeine/niacinamide/amino-acid shedding-support complex. You do not need this if you already own an unfinished sulfate-free anti-hairfall shampoo with a similar active set — finish that first.

PAO (period-after-opening) is not disclosed for this specific SKU; rinse-off surfactant shampoos commonly carry a 12-month PAO once opened, though we could not confirm this bottle's exact figure — don't buy a second bottle while an opened one still has meaningful shelf life left.

Stacking assessment: No Benefit if you already use another caffeine/biotin/amino-acid sulfate-free anti-hairfall shampoo (same mechanism, redundant); Marginal Benefit if switching from a purely moisturizing shampoo with no anti-shedding complex; Significant Benefit if switching away from a sulfate-heavy shampoo, since that removes a genuine stripping mechanism from your routine.

This product is sourced through authorized Korean distributors — primarily Craver Co., Ltd (South Korea), alongside other verified distribution partners. Craver is a major Korean beauty distributor and the parent company of SKIN1004, handling authorized distribution for multiple K-beauty brands. All products are shipped directly to Mauritius via verified channels.

For comprehensive information about how we verify authenticity, our layered verification system, and how to check your product at home, visit our dedicated Authenticity and Trust page.

We do not yet have MOEV-specific counterfeit markers (bottle tells, batch-code system) documented in our research — for anything beyond the general checks above, please refer to the Authenticity and Trust page or contact us directly.

MOEV is a Korean hair-care brand that launched in 2024, built around a K-beauty "skin-first" philosophy applied specifically to the scalp — treating it as an extension of facial skin rather than treating hair in isolation from the skin underneath it. The brand's signature system is Annurcatin™, combining Annurca apple extract (a variety native to southern Italy, marketed for its antioxidant content), biotin, and a broad free amino acid blend.

Retailer and brand-spotlight sourcing describes the Annurcatin line reaching the top of Olive Young's haircare category ranking and selling over 800,000 units in its first year, alongside a partnership with Korean actress Han Ye-seul as brand ambassador — we are citing these as brand/retailer-reported market signals, not independently audited figures. We could not confirm from available sourcing whether MOEV manufactures in-house or through a contract manufacturer.

We searched Reddit (r/AsianBeauty, r/SkincareAddiction), Amazon, YesStyle, and the Korean review platform Hwahae specifically for this product. We did not find a dedicated Reddit thread discussing this exact shampoo — we are saying so plainly rather than inventing one.

What we did find: a real, findable TikTok review describing the MOEV Annurcatin 2-step set (shampoo + treatment) as a gift, calling out the apple extract, biotin, and caffeine specifically, and reporting reduced hair fall with hair left feeling light and bouncy. A US Amazon listing exists for this product marketed around "strength and volume in thinning hair," though we could not independently pull its star rating or full review text. Hwahae's Korean platform has a dedicated reviews page for this product that we could confirm exists but could not fetch directly to quote.

Recurring themes across what we found: a rich lather that rinses clean without a stripped feel, and a scent reviewers describe as noticeably persistent, lasting 3-4 days on hair. A recurring practical complaint: the price feels steep for the 300ml volume, and with no pump dispenser it's easy to pour out more product than intended per wash.

Sustainability: rinse the bottle before recycling per local Mauritian municipal guidelines; no refill program was found in available sourcing.

Does this shampoo actually regrow hair? No. It's a cosmetic scalp-support product with caffeine, niacinamide, and an apple-antioxidant/amino-acid complex — a supportive layer for everyday shedding, not a drug-equivalent treatment for diagnosed hair loss.

Is it safe to use every day? Yes — this is a sulfate-free, gentle formula, and daily use is fine if that's your normal wash routine; the real risk factor for scalp irritation is aggressive scratching, not wash frequency.

Is it fragrance-free? No. It contains a synthetic fragrance with 7 individually declared EU allergens — patch test if you know you're fragrance-reactive.

Does the bottle have a pump? No — reviewers specifically note it's easy to overpour without one; dispense into your palm first rather than tipping the bottle directly over your head.

Is it safe to use during pregnancy? Per our specific ingredient screen (retinoids, salicylic acid above 2%, hydroquinone, chemical UV filters), none of those flagged categories appear in the declared INCI. Always confirm with your own doctor — and note we did not independently verify a brand-adjacent "safe for pregnant women" claim we saw repeated in one social media review.

Annurcatin™

MOEV's proprietary complex combining Annurca apple extract, biotin, and a free amino acid blend.

Telogen Effluvium

A pattern of increased shedding caused by more hairs than usual entering their resting phase at once, often triggered by stress, illness, or hormonal shifts.

Sulfate-Free

A surfactant system built without SLS/SLES, generally gentler on the scalp barrier and on hair dye.

Malassezia

A yeast naturally present on the scalp that, in excess, is linked to flaking and dandruff.

Climbazole

An antifungal ingredient that targets Malassezia to help control flaking.

Acid Mantle

The scalp and skin's naturally slightly acidic protective layer (roughly pH 4.5-5.5).

EU 26 Fragrance Allergens

26 specific fragrance compounds the EU requires to be individually labeled when present above a threshold, since they're common sensitizers.

MFDS Functional Cosmetic

A Korean regulatory category requiring additional government-reviewed testing for a specific claim, such as hair-loss-symptom relief.

PAO

Period-After-Opening — the shelf life once a product's seal is broken, usually shown as a small jar icon with a number of months.

CGM (Curly Girl Method)

A haircare approach that avoids sulfates and non-water-soluble silicones to reduce dryness and buildup in curly/textured hair.

Every product sold by Adilsons Beauty is 100% genuine, sourced through authorized Korean distribution channels. Full details on our verification system: Authenticity and Trust.

Our team is available to help you build a routine, troubleshoot reactions, and answer ingredient questions. WhatsApp: +230 5 778 2336.

For in-depth skincare education, visit our blog at adilsons.mu/blogs/k-beauty or subscribe to our email to get our guided education series delivered to your inbox.

Coverage: Island-wide delivery (Mauritius).

Processing and Timing: Orders process in 1-2 business days; usually ready by Day 3 for pickup by our delivery partners/regional team. Partner collection can take up to 1 week. After pickup, delivery typically takes 1-5 business days (weekdays only).

Express: May be available by region; request on WhatsApp: +230 5 778 2336.

Liquids/Sensitive Items: Serums, toners, liquid makeup (and kits containing liquids) are pickup or door-to-door only; checkout enforces this.

Scheduling: Deliveries run by region on set schedules; we will contact you the evening before.

Pickup: Citadelle Mall pickup available.

Returns: No change-of-mind exchanges.

Refunds (Summary): For defective/damaged on receipt (report within 48h), wrong item, or manufacturing defect within 6 months. Refunds via bank transfer (7-10 business days); card refunds may incur a 5% processor fee (fee not charged for defects/order errors). Opened skincare/personal-care items are non-returnable (except if damaged on delivery).

Source of Truth: This is a quick snapshot. If anything differs, the policy pages are final.

Store Policies: For the most up-to-date information, please review our Shipping Policy and Refund Policy.

Best for: someone dealing with everyday hair shedding or a scalp that reacts poorly to harsh sulfate shampoos, who wants a gentle, sulfate-free daily wash with a broad supportive-actives profile and a genuinely pleasant, lingering scent.

Key benefits: sulfate/paraben/silicone-free surfactant system, a wide free-amino-acid and apple-antioxidant complex alongside caffeine and niacinamide, and individually-declared fragrance allergens for better transparency than most.

Keep in mind: this is a cosmetic support product, not a medical hair-loss treatment; it carries fragrance with 7 declared EU allergens; and there's no pump, so measure your pour carefully.