ETUDE MY LASH SERUM 18G

Values You Can Trust: Halal-Friendly* • Vegan-Friendly* • Cruelty-Free* • 100% Authentic Guarantee

*Self-assessed by Adilsons based on available ingredient data (no ethanol/denat.; no haram animal-derived ingredients detected). / *Self-assessed by Adilsons based on available ingredient data (no animal-derived ingredients detected). / *Brand-stated; not certified by an independent body.

Give your lashes the daily nourishment they deserve with the iconic ETUDE My Lash Serum. This cult-favourite K-beauty essence is designed to strengthen and condition weak, sparse lashes from the root. Its clear, watery formula is packed with Biotin and Panthenol, helping to promote a healthier, fuller, and more resilient lash line over time. The mascara-style spoolie makes application quick, clean, and effortless, coating each lash without irritation.

Perfect for the Mauritian climate, its lightweight texture absorbs quickly without feeling heavy or sticky, making it an ideal part of your nightly self-care ritual. Whether your lashes are recovering from extensions or just need a little boost, this serum is your first step towards achieving naturally beautiful, stronger-looking lashes.

• Who It's For: Anyone with weak, short, brittle, or sparse lashes. Also ideal for those recovering from lash extensions or frequent mascara use.
• What It Does: This nourishing serum provides essential nutrients to the lash roots and hair, helping to strengthen them against breakage. It conditions lashes, promoting a healthier, fuller, and more defined appearance.
• What to Expect: A lightweight, clear gel that absorbs quickly without stinging or residue. With consistent use, lashes feel stronger and may appear denser and healthier within 4-8 weeks. This is a conditioning treatment, not a medical growth product.

For best results, incorporate this serum into your nightly routine after all other skincare is complete.

1. (Step 1) Double Cleanse: Start by removing sunscreen and makeup with an oil cleanser, followed by a water-based foam cleanser to ensure your skin and lash line are perfectly clean.
2. (Step 2) Skincare Routine: Apply your toner, serums, and moisturiser to your face, avoiding the immediate eye area.
3. (Step 3) ETUDE My Lash Serum: On clean, dry lashes, gently sweep the spoolie from the roots to the tips, just like applying mascara. A single coat is sufficient. Let it dry completely.

• Amount: A single, light coat is all you need. Scrape off any excess product from the spoolie on the inside of the tube before applying.
• Frequency: Use once daily, preferably at night as the last step of your skincare routine. It can also be used in the morning on clean lashes before applying mascara, but ensure it dries completely first.
• Method:
  1. Ensure your face is cleansed and your eye area is completely free of makeup and oil.
  2. Using the mascara-style spoolie applicator, gently brush the serum onto your lashes from root to tip.
  3. Apply to both your upper and lower lashes if desired.
  4. Allow it to dry for 1-2 minutes before blinking excessively or lying down.

Pro-Tip: Consistency is key! Make it the final step of your nightly routine to see the best results over time.

• Immediate: Lashes will feel lightly conditioned and coated. The clear gel provides a subtle, natural-looking gloss.
• After 2-4 Weeks: You may notice less lash fallout during makeup removal. Lashes may feel stronger and more resilient.
• After 8+ Weeks: With consistent daily use, lashes should appear healthier, fuller, and potentially a bit longer as breakage is reduced, allowing them to reach their full growth cycle potential.

Note: Results are gradual and vary by individual. This is a nourishing cosmetic product, not a medical growth treatment.

• Replace Myth: "Applying castor oil or other DIY oils directly to the lash line makes lashes grow."
• With the Truth: DIY oils are often thick, not formulated for the delicate eye area, and can easily get into your eyes, causing irritation, styes, or blurred vision. This serum is a lightweight, ophthalmologically tested formula designed specifically for lashes, delivering targeted nutrients like Biotin and Panthenol without the risk and mess of unsterilized oils. It focuses on safely conditioning and strengthening lashes to reduce breakage.

• Works Well With: This serum is designed to be the last step of your PM routine. It is compatible with all standard skincare products like cleansers, toners, moisturisers, and eye creams, provided they are applied first and the eye area is clean and dry before the serum application.
• Use Carefully With:
  • Lash Extensions: While the formula is oil-free, it's best to consult with your lash technician. Generally, it can be applied carefully at the roots to nourish natural lashes without dissolving the adhesive.
  • Waterproof Mascara: Ensure you use a gentle yet effective eye makeup remover to completely dissolve all traces of mascara before applying the serum. Any residue can prevent the serum from working effectively.
• Avoid On: Do not apply to irritated eyes or on broken skin along the lash line. Avoid getting the product directly into your eye.

This product is applied to the lashes, not the skin, making it suitable for all skin types.

• Best For: Individuals looking to nourish and strengthen their natural lashes.
• Use with Caution: If you have extremely sensitive eyes or are prone to eye allergies or styes. Always perform a patch test on a small section of the outer lash line first. Discontinue use immediately if any redness, itching, or irritation occurs.

This serum is a supportive treatment for those experiencing:

• Weak & Brittle Lashes: Helps to fortify lashes, making them more resilient against breakage from rubbing or makeup removal.
• Short or Sparse Lashes: By conditioning and strengthening, it helps lashes reach their full natural length, creating a fuller, denser appearance over time.
• Damaged Lashes: An excellent recovery treatment for lashes that feel dry or damaged after frequent use of lash curlers, waterproof mascara, or lash extensions.

• Official Korean Name: 에뛰드 마이 래쉬 세럼 (Etude My Lash Serum)
• Version: This is the 18g jumbo size of the classic, renewed formula.
• Country of Manufacture: South Korea
• Period After Opening (PAO): 6 months.
• Date Marks: Korean products often print the manufacturing date (제조) or expiration date (까지). Please check the packaging for the exact date.

• Halal Status: Halal-Friendly*. This product does not contain alcohol (ethanol, denatured alcohol) or any animal derivatives explicitly forbidden in Islam.
• Vegan Status: Vegan-Friendly*. A review of the ingredient list indicates it is free from animal-derived ingredients such as carmine, lanolin, or honey.
• Animal Testing Policy: Cruelty-Free*. Etude is known within the K-beauty community for its cruelty-free stance. The brand does not test its final products on animals, and as a Korean brand, it adheres to national laws prohibiting such practices unless under very specific, legally-mandated circumstances.

*Self-assessed by Adilsons based on available ingredient data (no ethanol/denat.; no haram animal-derived ingredients detected). / *Self-assessed by Adilsons based on available ingredient data (no animal-derived ingredients detected). / *Brand-stated; not certified by an independent body.

• MFDS Classification: General Cosmetic. This product is regulated as a cosmetic in South Korea by the Ministry of Food and Drug Safety (MFDS). It is not classified as a functional cosmetic for wrinkle improvement, brightening, or UV protection.
• Claims Basis: The claims for this product ("nourishing," "strengthening," "healthier-looking") are based on the known conditioning properties of its key ingredients (e.g., Panthenol, Biotin) and their function in hair care. It is intended for cosmetic enhancement and support, not as a medical treatment for hair growth conditions like hypotrichosis.

Disclaimer: This product is a cosmetic and is not intended to diagnose, treat, cure, or prevent any disease. Results are not guaranteed and may vary between individuals.

Key Ingredients Explained:

• Panthenol (Pro-Vitamin B5): A powerful humectant that attracts and holds moisture. It helps to hydrate and condition lash hairs, making them more flexible and less prone to breakage. [cite_start]It also has soothing properties for the delicate skin at the lash line. [cite: 3666, 3991]
• Biotin (Vitamin B7): Often called the "hair vitamin," Biotin is an essential component for keratin production, the protein that makes up hair and lashes. Topically, it acts as a conditioner, helping to strengthen the lash structure and support a healthy appearance.
• Cornus Officinalis (Japanese Cornelian Cherry) Fruit Extract: A botanical extract rich in antioxidants that helps nourish and protect the hair follicles from environmental stressors.

Full INCI List:

Water, Glyceryl Polymethacrylate, Butylene Glycol, Glycerin, 1,2-Hexanediol, Lithium Magnesium Sodium Silicate (Nano), Ammonium Acryloyldimethyltaurate/VP Copolymer, Caprylyl Glycol, Disodium EDTA, Ethylhexylglycerin, Alcohol, Camellia Sinensis Leaf Water, Zingiber Officinale (Ginger) Root Extract, Biotin, Tocopherol.

• Scent Profile: Fragrance-Free. This product does not contain any added artificial fragrances, making it suitable for those sensitive to scents, especially around the eye area. It has no discernible smell.
• EU Allergens: None of the 26 declarable EU allergens are listed in the formula.
• Potential Irritants: The formula is generally very gentle. However, as with any product used near the eyes, a patch test is recommended. It contains Butylene Glycol and Caprylyl Glycol, which are common and safe but may cause a reaction in extremely rare cases of sensitivity.

Your eye area is delicate. Please follow these guidelines for safe use.

• For External Use Only: This product is intended for use on the eyelashes only. Avoid direct contact with the eye itself.
• If Contact Occurs: Should the product enter your eye, do not rub. Rinse immediately and thoroughly with clean, lukewarm water. If irritation persists, consult a doctor.
• Do Not Use On: Broken, irritated, or inflamed skin along the lash line. Do not use if you have an active eye infection (e.g., stye, conjunctivitis).
• Patch Test Protocol: Before first use, apply a small amount of the serum to the outer corner of one eye's lash line. Wait 24-48 hours to ensure no redness, itching, or irritation occurs. If you have a history of sensitivity, extend the observation period to 72 hours.
• Discontinue Use: If you experience any discomfort, redness, itching, or swelling, stop using the product immediately and consult a healthcare professional if symptoms persist.

• Texture: A clear, lightweight, watery gel. It is not oily or sticky.
• Feel on Lashes: Applies smoothly with the spoolie, coating lashes in a thin, almost unnoticeable film. It does not feel heavy or make lashes stiff.
• Absorption & Finish: Dries down quickly (within 1-2 minutes) to a natural, invisible finish. It does not leave any white residue or flakiness.
• pH: While not publicly disclosed by the brand, the formula is designed to be gentle and compatible with the eye area's natural pH.

The ETUDE My Lash Serum is an excellent choice for the Mauritian climate for several reasons:

• Lightweight & Non-Greasy: Its watery gel formula is perfect for high humidity. It won't feel heavy, sticky, or contribute to any feeling of oiliness around the eyes.
• Quick Absorption: Dries fast, so it won't smudge or interfere with your other skincare, even on warm nights.
• Protective Care: Daily exposure to sun, salt, and wind in Mauritius can make lash hair brittle. This serum provides daily nourishment to keep lashes conditioned and resilient against environmental stressors.

At Adilsons, we guarantee that every product is 100% authentic. We source our ETUDE My Lash Serum directly from the brand or its official, authorized distributors in South Korea. We never work with unverified third-party resellers.

You can be confident in your purchase, knowing it is a genuine product. Look for the standard batch code and manufacturing/expiration dates printed on the packaging. If you have any questions about your product's authenticity, please contact us on WhatsApp at +230 5 778 2336 with a photo of your product.

• Size: 18g (Jumbo Size)
• Estimated Uses: Approximately 360 applications (assuming 0.05g per use for both eyes).
• Reorder Cadence:
  • Once Daily Use: The 18g tube should last approximately 12 months.

This jumbo size offers excellent value, providing a year's supply with consistent nightly use, making it a very cost-effective part of your long-term beauty routine.

Gentle Eye Care Essentials (PM Routine)

[cite_start]
• THE FACE SHOP RICE WATER BRIGHT MAKEUP REMOVER 120ML — Why: To gently and thoroughly remove all traces of eye makeup without stripping the delicate skin. [cite: 2218]
[cite_start]
• Anua HEARTLEAF QUERCETINOL PORE DEEP CLEANSING FOAM 150ML — Why: To ensure the entire face, including the eye area, is clean and free of residue before treatment. [cite: 2195]
• ETUDE MY LASH SERUM 18G — Why: Your core step to nourish and strengthen lashes overnight.
[cite_start]
• 3W CLINIC COLLAGEN EYE CREAM — Why: An affordable and hydrating cream to apply around the orbital bone, keeping the surrounding skin moisturised. [cite: 2203]

• Packaging: The serum comes in a simple, hygienic squeeze tube with a mascara-style spoolie brush integrated into the cap for easy and precise application.
• Applicator: The soft, curved spoolie is designed to comb through lashes from root to tip, ensuring an even coating without clumping.
• Storage: Store at room temperature in a cool, dry place. Keep it away from direct sunlight to maintain the integrity of the formula. Ensure the cap is screwed on tightly to prevent the serum from drying out.
• Travel-Friendliness: The 18g tube is lightweight, secure, and well within travel-size limits for carry-on luggage.

ETUDE (formerly Etude House) is one of South Korea's most beloved beauty brands, known for its playful, innovative, and affordable products. With a philosophy centered on the idea that makeup should be fun, not a chore, ETUDE encourages everyone to explore their unique beauty with sweet and imaginative cosmetics. Backed by the research and development power of its parent company, Amorepacific, the brand consistently delivers high-quality skincare and makeup that is both trendy and effective.

• Biotin: A B-vitamin (B7) that plays a vital role in producing keratin, the protein that makes up hair, skin, and nails. In skincare, it's used as a conditioning agent to strengthen hair shafts.
• Panthenol: Also known as Pro-Vitamin B5, it's a humectant that attracts and holds moisture. [cite_start]On hair (including lashes), it acts as a conditioner, improving softness, flexibility, and shine. [cite: 3666, 3991]
• Spoolie: The small, mascara-style brush used to apply the serum, designed to comb through and coat each individual lash.
• INCI: International Nomenclature of Cosmetic Ingredients. It is the standardized system for listing the ingredients on a cosmetic product's label.

• Official Retailer: Adilsons
• WhatsApp for questions: +230 5 778 2336
• Email: info@adilsons.mu

At Adilsons, we are committed to bringing you the best of authentic Korean beauty. We believe in transparency, efficacy, and empowering you on your skincare journey. Every product we carry, including the ETUDE My Lash Serum, is carefully selected and guaranteed 100% authentic, sourced directly from brands and their official distributors. We're here to provide honest guidance and support you in achieving your skin health goals.

Will this serum actually make my lashes grow longer?

This is a cosmetic conditioning serum, not a medical growth drug like Latisse. It works by nourishing and strengthening your existing lashes, which helps reduce breakage. By preventing premature fallout, it allows your lashes to complete their natural growth cycle, so they may appear longer and fuller over time. It does not grow new lashes or extend the growth phase beyond its natural limit.

Is it safe for sensitive eyes or contact lens wearers?

The formula is designed to be gentle and is ophthalmologically tested. However, everyone's sensitivity is different. If you wear contact lenses, apply the serum after you have removed them for the night. If you have a history of eye sensitivity, a patch test on the outer corner is highly recommended. Discontinue use if any irritation occurs.

Can I use ETUDE My Lash Serum if I have lash extensions?

Yes, the formula is oil-free and generally considered safe for use with lash extensions. It can help nourish and strengthen your natural lashes, which is beneficial for supporting the extensions. Apply it carefully to the root of your natural lashes, avoiding the adhesive bonds as much as possible.

How is this 18g version different from the 9g version?

The 18g is a jumbo size containing double the amount of product as the standard 9g tube. The formula and applicator are the same; it simply offers better value and lasts much longer.

Best For:

Those looking for a gentle, affordable, and consistent way to condition and strengthen their natural lashes, especially if they are weak, brittle, or recovering from extensions.

Key Benefits:

• Nourishes and strengthens lashes with Biotin and Panthenol.
• Lightweight, non-sticky formula is comfortable for nightly use.
• Helps reduce lash breakage and fallout over time.
• Excellent value with the 18g jumbo size providing a long-lasting supply.

Keep in Mind:

• This is a conditioning serum for healthier-looking lashes, not a medical growth treatment. Results are gradual and require consistent use.
• As with any eye product, there is a small risk of irritation for those with very sensitive eyes. A patch test is always recommended.

• Coverage: Island-wide delivery (Mauritius).
• Processing & Timing: Orders process in 1–2 business days. After pickup by our partners, delivery typically takes 1–5 business days.
• Scheduling: Our delivery partners operate by region on set schedules; we’ll contact you the evening before your delivery day.
• Returns: For hygiene reasons, opened skincare and personal care items are non-returnable, except in cases of damage on delivery (must be reported within 48 hours) or a verified manufacturing defect.

Source of Truth: This is a quick snapshot. For full details, please refer to our official policy pages.

• Refunds & Returns Policy: https://adilsons.mu/policies/refund-policy
• Shipping Policy: https://adilsons.mu/policies/shipping-policy