Anua AZELAIC ACID 10 HYALURON REDNESS SOOTHING SERUM 30ML

This gentle yet effective serum is designed to calm persistent redness and sensitivity while visibly evening out skin tone from post-acne marks (PIH). Its lightweight, non-sticky formula provides soothing hydration, making it a suitable choice for reactive skin in Mauritius's warm and humid climate.

Values You Can Trust: Halal-Friendly* / Vegan-Friendly* / Cruelty-Free* / 100% Authentic Guarantee

*Self-assessed by Adilsons based on available ingredient data (no ethanol/denat.; no haram animal-derived ingredients detected). / *Self-assessed by Adilsons based on available ingredient data (no animal-derived ingredients detected). / *Brand-stated; not certified by an independent body.

Dealing with stubborn redness or the lingering marks left behind by breakouts can be frustrating. This serum offers a gentle approach to soothe that irritation and gradually fade uneven tone without harshness.

• Texture: A lightweight, watery gel that absorbs quickly without a sticky or heavy feeling.
• Key Ingredients: Azelaic Acid (10%), Niacinamide, Hyaluronic Acid, Ceramides, CICA Complex.
• Main Benefits: Calms visible redness, reduces the appearance of post-inflammatory hyperpigmentation (PIH), controls excess sebum, and provides lightweight hydration.
• Best For: Oily, combination, and sensitive skin types prone to redness, rosacea, and post-acne marks.

Follow these steps for easy integration into your routine.

1. Cleanser: Wash your face with a gentle cleanser to create a clean base.
2. This Serum: Apply 2-3 drops to your face, focusing on areas with redness or marks.
3. Protect/Hydrate: In the morning, always finish with sunscreen. At night, follow with a moisturiser to lock everything in.

Mindful Tip: Already using a similar serum? Finish that bottle first before opening this one. Substitute, don't stack, to see what truly works for your skin.

A simple morning routine to protect your skin and manage redness throughout the day.

• Minimalist (3 Steps): 1) Gentle Cleanser → 2) Anua Azelaic Acid 10 Serum → 3) Sunscreen (SPF 30+).
• Optional Additions: If you have very dry skin, you can layer a light moisturiser before your sunscreen, especially in air-conditioned environments. A hydrating toner before the serum can also boost hydration.
• Wait Times: Allow the serum to absorb for 30-60 seconds before applying your sunscreen.

An evening routine focused on calming and repairing your skin overnight.

• Minimalist (3 Steps): 1) Cleanser (use an oil cleanser first if removing makeup or water-resistant SPF) → 2) Anua Azelaic Acid 10 Serum → 3) Moisturiser.
• Optional Additions: For extra hydration, you can use a sleeping pack as the final step 2-3 times a week.
• Texture Rule: Always apply products from the thinnest consistency (like this serum) to the thickest (like a cream moisturiser).

Daily Use — AM and/or PM:

• Amount: Use 2-3 drops for the entire face.
• Apply to: Clean, dry skin on the face and neck. You can apply it all over or concentrate on areas with redness and hyperpigmentation. Avoid the immediate eye area.
• Method: Gently smooth the serum over your skin, then lightly pat to aid absorption.
• Frequency: Start by using it once daily (PM is often best) for the first week to assess tolerance. If your skin is comfortable, you can increase to twice daily (AM and PM).

If-This / Then-That Scenarios:

• If your T-zone is very oily: This serum's sebum-controlling properties are ideal. Your sunscreen might provide enough moisture for daytime.
• If your skin feels tight or dry: Layer a hydrating toner before the serum and a richer moisturiser after, especially at night.
• If you use other strong actives: Alternate nights. Don't use this serum on the same night as a strong retinoid or exfoliating acid (AHA/BHA) until your skin is fully accustomed to both. See the Weekly Planner for an example.
• If you wear makeup: Let the serum absorb for 1-2 minutes before applying sunscreen and primer. This helps prevent pilling.

Safety First: For external use only. Avoid applying to broken or irritated skin. Discontinue use if a persistent burning rash occurs. While gentle, this is an active product; teens should focus on a basic routine of cleanser, moisturiser, and sunscreen unless guided by a clinician.

Azelaic acid is gentler than many actives, but it's wise to introduce it carefully, especially if you use other treatments.

Example PM Schedule for New Users:

• Monday: Anua Azelaic Acid Serum
• Tuesday: Soothing night (hydrating toner + moisturiser only)
• Wednesday: Anua Azelaic Acid Serum
• Thursday: Soothing night
• Friday: Anua Azelaic Acid Serum
• Saturday: Soothing night (or a hydrating sleeping pack)
• Sunday: Soothing night

Rules for Combining Actives:

• Give this serum at least two weeks to see how your skin tolerates it before re-introducing other strong actives.
• One strong active per night is the safest rule. Do not use this on the same night as a high-strength retinoid (like retinal) or a chemical exfoliant (AHA/BHA) in the beginning.
• AM/PM Cheat Sheet: Niacinamide (in this serum) AM/PM; Azelaic Acid (in this serum) AM or PM; Sunscreen AM EVERY DAY.

Mauritius Note: In humid weather, this serum's light texture is perfect. A hydrating sunscreen may be all you need over it in the morning.

• Immediately: Skin feels soothed and lightly hydrated. The gel texture absorbs without stickiness.
• 2–4 Weeks: A noticeable reduction in redness and inflammation. Skin may appear less reactive and feel calmer. Sebum production may start to feel more balanced.
• 4–8+ Weeks: Consistent use can lead to a visible fading of post-acne marks (PIH) and a more even overall skin tone. Continued improvement in skin texture and calmness. Sunscreen use is critical to see and maintain these results.

• Instead of DIY remedies like lemon juice for dark spots: Use this serum. Lemon juice is highly acidic and photosensitizing, which can cause chemical burns and worsen hyperpigmentation. This serum uses a stable, researched ingredient (Azelaic Acid) to fade marks safely.
• Instead of scrubbing at red, irritated skin: Use this calming serum. Physical scrubs can create micro-tears and increase inflammation, making redness worse. A soothing, leave-on treatment is a much gentler and more effective approach.

• Works Well With: Hydrating ingredients like Hyaluronic Acid and Glycerin, barrier-supporting ingredients like Ceramides and Panthenol, and most sunscreens. It also pairs well with Niacinamide (which is already in the formula).
• Use With Caution: When pairing with other potent actives like Vitamin C, Retinoids (Retinol/Retinal), or chemical exfoliants (AHA, BHA), it's best to alternate their use (e.g., Vitamin C in the AM, this serum in the PM; or alternating nights for this serum and a retinoid) to avoid potential irritation.
• Avoid On: Do not apply to broken, wounded, or freshly exfoliated skin.

• Oily & Combination Skin: Excellent. The formula is lightweight and helps regulate sebum production without causing dryness.
• Sensitive & Redness-Prone Skin: Ideal. Azelaic acid is well-regarded for its anti-inflammatory properties that calm redness associated with sensitivity and rosacea.
• Acne-Prone Skin: Highly suitable. It addresses both active breakouts and the red/brown marks they leave behind (PIH).
• Dry Skin: Suitable, but ensure you layer it under a good moisturiser to provide adequate hydration, as the serum itself is not a primary moisturiser.
• Normal Skin: A great choice for targeting uneven skin tone or occasional sensitivity.

• Persistent Redness & Sensitivity
• Post-Inflammatory Hyperpigmentation (PIH - the red or brown marks after acne)
• Uneven Skin Tone & Texture
• Excess Sebum Production
• Blemish Control

• Official Korean Name: 아누아 아젤라산 10 히알루론 진정 세럼
• Romanized Name: Anua Ajelsan 10 Hialuron Jinjeong Sereom
• Version: Original launch formulation (as of late 2023).
• Shelf Life & PAO: Typically 24-36 months from manufacture. Use within 12 months after opening (PAO - Period After Opening).
• Date Markings: Check packaging for 제조 (manufacturing date) and 까지 (expiry date).
• Country of Manufacture: South Korea.

• Halal Status: This product is considered Halal-Friendly*. It does not contain ethanol (denatured alcohol) or any animal-derived ingredients forbidden in Islam, based on a review of the ingredient list. The alcohols present (e.g., 1,2-Hexanediol) are permissible fatty alcohols or glycols used as solvents and humectants.
• Vegan Status: This product is considered Vegan-Friendly* as it does not appear to contain any animal or animal-derived ingredients like honey, snail mucin, or animal-based collagen.
• Animal Testing Policy: Anua states that it is a cruelty-free brand. It does not conduct animal testing on its products. Mainland China retail may permit post-market testing in certain cases; brand policy applies.

*Self-assessed by Adilsons based on available ingredient data (no ethanol/denat.; no haram animal-derived ingredients detected). / *Self-assessed by Adilsons based on available ingredient data (no animal-derived ingredients detected).

• MFDS Class: General Cosmetic. While Azelaic Acid has therapeutic properties, this formulation is regulated as a cosmetic in South Korea for improving skin appearance, not as a medical drug.
• Functional Ingredients: Niacinamide is an MFDS-notified ingredient for "Brightening" benefits.
• "Brightening" Nuance: In the context of K-Beauty, "Brightening" refers to improving skin radiance and evening out skin tone by targeting issues like sun spots and post-inflammatory hyperpigmentation (PIH). It does not bleach or change your natural skin colour.
• Medical Disclaimer: This product is a cosmetic and is not intended to diagnose, treat, cure, or prevent any disease, including rosacea. For medical conditions, please consult a qualified healthcare professional.

Full INCI List: Houttuynia Cordata Extract, Azelaic Acid(10%), Niacinamide, Butylene Glycol, 1,2-Hexanediol, Panthenol, Hyaluronic Acid, Sodium Hyaluronate, Hydrolyzed Hyaluronic Acid, Cynanchum Atratum Extract, Oenothera Biennis (Evening Primrose) Flower Extract, Pinus Palustris Leaf Extract, Pueraria Lobata Root Extract, Ulmus Davidiana Root Extract, Centella Asiatica Extract, Melaleuca Alternifolia (Tea Tree) Leaf Extract, Allantoin, Ceramide NP, Beta-Glucan, Polyglyceryl-10 Laurate, Arginine, Carbomer, Ammonium Acryloyldimethyltaurate/VP Copolymer, Ethylhexylglycerin.

Key Actives Explained:

• Azelaic Acid (10%): A gentle dicarboxylic acid that helps unclog pores, reduce inflammation and redness, and inhibit melanin production to fade dark spots and PIH.
• Niacinamide (Vitamin B3): A multi-tasking ingredient that brightens skin tone, strengthens the skin barrier, regulates oil production, and has anti-inflammatory properties.
• Hyaluronic Acid (Complex): Features multiple forms of HA to provide multi-level hydration, plumping the skin and preventing moisture loss.
• Houttuynia Cordata Extract: The base of the serum, known for its powerful soothing and anti-inflammatory properties, making it excellent for calming irritated skin.
• Ceramide NP: A lipid that is a crucial component of the skin barrier, helping to retain moisture and protect against environmental stressors.
• CICA Complex (Centella Asiatica Extract): A renowned botanical ingredient for calming inflammation, soothing redness, and promoting skin healing.

Preservative System: 1,2-Hexanediol, Ethylhexylglycerin.

• Fragrance Status: Fragrance-free. There are no added artificial fragrances or essential oils.
• Scent Profile: The product has a very mild, neutral scent inherent to its raw ingredients. Intensity: 0.5/5.
• EU Allergens: None declared by the brand. The formula appears to be free from the 26 declarable fragrance allergens according to EU regulations.

Who Should Use With Caution:

• Individuals with extremely sensitive or compromised skin should introduce this serum slowly (e.g., every other day) to build tolerance.
• While Azelaic Acid is generally considered safe during pregnancy/breastfeeding, it is always best to consult with your doctor before introducing any new active skincare product during this time.

How to Patch Test:

1. Apply a pea-sized amount to a small, discreet area of skin, such as behind your ear or on your inner jawline.
2. Wait 24 hours to observe any reaction.
3. If there is no redness, itching, or burning, re-apply to the same spot and wait another 24-48 hours.
4. If your skin remains calm, you can proceed with applying it to your face. Discontinue use immediately if irritation occurs.

• Texture & Finish: A lightweight, clear, watery gel. It spreads easily and absorbs within a minute, leaving a natural, non-shiny, and non-tacky finish.
• Scent: Practically odorless.
• pH: The brand has not publicly disclosed the exact pH, but Azelaic Acid formulations are typically effective in a pH range of 4.0-5.5.
• Fungal Acne (Malassezia) Compatibility: The ingredient list appears to be free from common fungal acne triggers. However, individual responses can vary.
• Comedogenicity: The formula is lightweight and unlikely to clog pores for most people. As always, individual skin responses vary.

• Issue: Mild Itching or Tingling on First Use.
  Solution: This can be normal for some when first introducing Azelaic Acid. It should subside within a few minutes and lessen with continued use. Try applying it over a hydrating toner or on top of a light moisturiser (buffering) for the first 1-2 weeks. If tingling is severe or persistent, stop use.
• Issue: Pilling (product rolling up into little balls).
  Solution: This is usually caused by applying too much product or not waiting long enough between layers. Use only 2-3 drops and allow it to fully absorb (about 1-2 minutes) before applying your next product (like sunscreen or makeup).
• Issue: Not seeing results after 8 weeks.
  Solution: Ensure you are using it consistently (at least once daily) and, most importantly, applying a broad-spectrum sunscreen every single morning. Hyperpigmentation results are impossible to achieve without diligent sun protection.

• Humid Summer: The lightweight, non-sticky texture is perfect for Mauritius's hot and humid months. It provides soothing and clarifying benefits without feeling heavy or greasy. For oily skin types, this plus a good sunscreen may be sufficient for daytime.
• Drier Winter/AC Exposure: During the milder, drier winter or if you spend significant time in air-conditioning, you may need to layer a more substantial moisturiser on top, especially at night, to prevent dehydration.
• Storage: Store in a cool, dark place away from direct sunlight, like a cabinet or drawer. Do not leave it in a hot car.

• Sourcing: Adilsons sources this product directly from the brand or its authorized distributors in South Korea. We guarantee 100% authenticity.
• Packaging Cues: Expect professional packaging with a mix of Korean and English text. The box and bottle will have a batch code and expiry date printed on them.
• Verification: If you have any doubts about the authenticity of your product, please contact us on WhatsApp with photos, and we will be happy to assist.

• Azelaic Acid for Redness & PIH (Ingredient Rationale): Independent studies have shown that Azelaic Acid concentrations between 10-20% are effective in reducing inflammation, killing acne-causing bacteria, and inhibiting tyrosinase, the enzyme responsible for hyperpigmentation. This makes it a well-established ingredient for managing concerns like rosacea and post-acne marks.
• Soothing & Barrier Support (Ingredient Rationale): The inclusion of Houttuynia Cordata, Centella Asiatica, Panthenol, and Ceramides is based on a wide body of evidence supporting their roles in calming irritation, reducing redness, and reinforcing the skin's natural barrier function.
• Redness Improvement Claim (Brand Test): Anua reports a brand-conducted clinical test showing a 31.7% improvement in skin redness after 2 weeks of use.

  *Brand claim—no public dataset available for independent verification.

• Size: 30ml.
• Calculation: A typical dose is about 0.5ml (2-3 drops). A 30ml bottle contains approximately 60 uses.
• Reorder Cadence:
  • If used once per day, the bottle will last approximately 2 months (8 weeks).
  • If used twice per day, the bottle will last approximately 1 month (4 weeks).
• Value: This serum combines multiple benefits (redness soothing, PIH fading, sebum control) into one step, potentially reducing the need for multiple separate serums.

Create a complete, gentle routine around this serum using products from our catalog.

Starter Essentials (AM, Mauritius-Friendly)

• Anua Heartleaf Quercetinol Pore Deep Cleansing Foam — A gentle but effective cleanser that removes impurities without stripping the skin, complementing the serum's soothing action.
• Anua Azelaic Acid 10 Hyaluron Redness Soothing Serum — Your core treatment for redness and marks.
• Beauty of Joseon Relief Sun : Rice + Probiotics (SPF50+ PA++++) — A hydrating, non-irritating sunscreen that protects your skin and the results of the serum, without leaving a white cast.

Targeted Results (PM Focus)

• Anua Heartleaf 77% Soothing Toner — Used before the serum, this toner calms and hydrates the skin, creating the perfect canvas for your treatment.
• Anua Azelaic Acid 10 Hyaluron Redness Soothing Serum — To target redness and uneven tone overnight.
• COSRX Advanced Snail 92 All in one Cream — A soothing, repairing moisturiser to lock in hydration and support the skin barrier without feeling heavy.

Compatibility Note: Avoid using strong acids (AHA/BHA) and high-strength retinoids on the same night as this serum until your skin is well-acclimated.

This serum is an excellent choice if your primary concerns are redness, sensitivity, and post-acne marks. However, different skin goals might be better served by other options in our catalog.

• For More Intense Brightening & Fading Stubborn Dark Spots: COSRX The Niacinamide 15 Serum — Choose this if your main goal is tackling stubborn hyperpigmentation, enlarged pores, and significant oiliness. It offers a higher concentration of Niacinamide for more potent brightening and sebum control.
• For General Hydration & Barrier Repair: Beauty of Joseon Glow Serum : Propolis + Niacinamide — Choose this if you want a gentle, hydrating serum that provides a radiant "glow" and helps with minor blemishes, but your primary need is not intensive redness reduction.
• For Soothing with a Richer Texture: Beauty of Joseon Calming Serum : Green Tea + Panthenol — Choose this if your skin is prone to irritation and dehydration. It focuses heavily on soothing with Green Tea and Panthenol and has a slightly more nourishing feel.

Mindful Tip: If you already have a product at home that addresses your main concerns and you enjoy using it, there's no need to switch. Finish what you have first to avoid waste and give your skin consistency.

• Format: 30ml glass bottle with a dropper applicator for hygienic and controlled dispensing.
• Recycling (Mauritius): The glass bottle is recyclable. Please rinse it out before disposal. The dropper cap is typically mixed materials and should be disposed of in the general trash. The outer paper box is recyclable.
• Travel-Friendliness: The 30ml size is travel-friendly and meets carry-on liquid requirements for flights. Ensure the cap is tightly sealed.

Note: These are aggregated sentiments and individual results will vary.

• "I have rosacea and this has been a game changer for my redness. It's so gentle and doesn't sting at all like other azelaic acid products I've tried. My skin looks so much calmer in the mornings." – Paraphrased from Reddit, r/AsianBeauty (2024-03)
• "Absorbs beautifully and sits well under my makeup and sunscreen. I've noticed my post-acne red marks are definitely fading faster since I started using this. It's not a miracle overnight, but with consistency it works." – Amazon customer review (2024-05)
• A Fair Caveat: "It's very lightweight, which is great for my oily skin, but on its own it's not very moisturizing. If you have dry skin, you will absolutely need a separate moisturizer on top." – YesStyle review (2024-04)

Anua is a popular Korean skincare brand that focuses on creating simple, effective, and comfortable formulas using natural, skin-friendly ingredients. They prioritize relaxation and skin balance, believing that healthy skin is achieved when the skin is given a chance to rest from stress and irritation. Their Heartleaf line, in particular, has gained a cult following for its powerful soothing properties.

• Azelaic Acid: A naturally derived acid that helps to reduce inflammation, clear pores, and fade hyperpigmentation. It is known for being gentler than many other exfoliating acids.
• Ceramides: Lipids (fats) that are found naturally in the upper layers of the skin. They are essential for maintaining the skin's barrier and retaining moisture.
• Hyperpigmentation: A common condition where patches of skin become darker than the surrounding skin. This includes sun spots and marks left after acne (PIH).
• MFDS: The Ministry of Food and Drug Safety in South Korea. This government body regulates cosmetics, food, and drugs to ensure they are safe for consumers.
• Niacinamide: A form of Vitamin B3 that helps with various skin concerns, including brightening, oil control, and strengthening the skin barrier.
• PAO (Period After Opening): The symbol on cosmetics (an open jar with a number, e.g., "12M") that indicates how long a product is safe to use after it has been opened.
• PIH (Post-Inflammatory Hyperpigmentation): The red, pink, or brown spots that remain on the skin after a pimple or other inflammation has healed.

Sold by Adilsons. For questions or support, contact us:

• WhatsApp: +230 5 778 2336
• Email: info@adilsons.mu

At Adilsons, we believe in skincare that is both effective and transparent. We carefully curate our selection, ensuring every product is 100% authentic and sourced directly from brands or their authorized distributors. We are committed to providing you with clear, honest information to help you make mindful choices for your skin.

1. Can I use this serum if I have rosacea?
   Azelaic acid is a well-known ingredient for helping to manage the redness associated with rosacea. This formula is gentle, but if you have medically diagnosed rosacea, it is always best to consult your dermatologist before adding a new product to your routine.
2. Will this make my skin peel?
   Unlike some stronger acids, 10% Azelaic Acid is not typically associated with significant peeling. Most users find it very gentle. If you experience dryness, reduce frequency and ensure you are using a good moisturiser.
3. How is this different from a Vitamin C serum?
   Both can help with hyperpigmentation, but they work differently. Vitamin C is a powerful antioxidant that is excellent for overall brightness and sun damage protection. Azelaic Acid is particularly skilled at reducing inflammation and redness, making it a better choice if sensitivity and post-acne marks are your main concerns. You can use both in a routine (e.g., Vitamin C in the AM, Azelaic in the PM).
4. Is it safe for fungal acne?
   Based on its ingredient list, this serum does not contain ingredients that are known to commonly trigger fungal acne (Malassezia folliculitis).

• Best For: Individuals with sensitive, oily, or combination skin looking for a single product to tackle redness, post-acne marks (PIH), and mild blemishes.
• Key Benefits: Visibly calms redness, fades uneven skin tone, provides lightweight hydration, and feels comfortable on the skin without stickiness.
• Keep in Mind: It is not a primary moisturiser, so dry skin types will need to layer a cream over it. Results for hyperpigmentation require consistent use and daily sunscreen application.

• Coverage: Island-wide delivery (Mauritius).
• Processing & Timing: Orders process in 1–2 business days; usually ready by Day 3 for pickup by our delivery partners/regional team. Partner collection can take up to 1 week. After pickup, delivery typically takes 1–5 business days (weekdays only).
• Express: May be available by region; request on WhatsApp: +230 5 778 2336.
• Liquids/Sensitive Items: Serums, toners, liquid makeup (and kits containing liquids) are pickup or door-to-door only; checkout enforces this.
• Scheduling: Deliveries run by region on set schedules; we’ll contact you the evening before.
• Pickup: Citadelle Mall pickup available.
• Returns: No change-of-mind exchanges.
• Refunds (Summary): For defective/damaged on receipt (report within 48h), wrong item, or manufacturing defect within 6 months. Refunds via bank transfer (7–10 business days); card refunds may incur a 5% processor fee (fee not charged for defects/order errors). Opened skincare/personal-care items are non-returnable (except if damaged on delivery).
• Source of Truth: This is a quick snapshot. If anything differs, the policy pages are final.

Policy Links:
• Refunds & Returns: https://adilsons.mu/policies/refund-policy
• Shipping: https://adilsons.mu/policies/shipping-policy