ETUDE DEAR DARLING WATER GEL TINT #04 PLUM RED 5G

The ETUDE Dear Darling Water Gel Tint in #04 Plum Red is a vibrant, long-lasting lip stain that provides a fresh, fruit-juice-inspired look. Its lightweight, watery-gel texture absorbs quickly, offering a comfortable, non-sticky finish that stays put through Mauritian humidity. This shade is a cool-toned, deep reddish-purple, ideal for creating a bold, defined lip.

Values You Can Trust: Halal-Friendly* / Vegan-Friendly* / Cruelty-Free / 100% Authentic Guarantee

*Self-assessed by Adilsons based on available ingredient data (no ethanol/denat.; no haram animal-derived ingredients detected). / *Self-assessed by Adilsons based on available ingredient data (no animal-derived ingredients detected).

Finding a lip colour that doesn't feel heavy or fade quickly in the heat can be a challenge. This water-gel tint offers a lightweight, transfer-resistant solution.

• Texture: Lightweight, watery gel that absorbs quickly.
• Finish: Natural, subtle sheen that settles into a true stain.
• Shade: #04 Plum Red is a cool-toned, deep reddish-purple. Best suited for neutral to cool undertones.
• Longevity: Good staining power, designed to last several hours. Fades evenly.
• Flavour/Scent: Has a distinct sweet, fruity grape-like scent and taste.
• Best For: Those who want a low-maintenance, long-wearing lip colour for everyday use, especially in warm weather. Great for creating gradient or full-lip looks.

1. Prep Lips: Start with smooth, exfoliated lips. Apply a light layer of lip balm and blot off any excess.
2. Apply Tint: Use the doe-foot applicator to apply a small amount to the center of your lips. Quickly blend outwards with your fingertip or a brush for a gradient effect. For a bolder look, apply a full, even layer.
3. Set & Dry: Allow the tint to dry for about 60 seconds without pressing your lips together to ensure an even stain.

Note: Already own a similar lip stain? Finish that first to enjoy what you have (substitute, don’t stack).

• Amount: One dip of the applicator is enough for a sheer, gradient look. For a full, opaque lip, use two thin layers.
• Method for Gradient Lip:
  1. Apply a few dots to the inner center of your lips.
  2. Quickly press your lips together or use a fingertip to smudge and blend the colour outwards. Work fast as the stain sets quickly.
• Method for Full Lip:
  1. Use the tip of the applicator to carefully line the edges of your lips.
  2. Fill in the rest of your lips with the flat side of the applicator. Apply a second thin layer for more intensity if desired.
• If-This / Then-That:
  • Dry Lips? Exfoliate gently and apply a non-oily lip balm 5 minutes before application. Blot before applying the tint. Reapply a clear gloss or balm on top after the tint has fully dried if needed.
  • Uneven Stain? This is often caused by applying over dry patches or not blending quickly enough. Ensure lips are smooth before you start.
  • Colour Too Bold? Apply a single dot, blend thoroughly, and blot with a tissue.
• Watchouts: The formula stains skin quickly, so wipe any mistakes around the lip line immediately with a damp cotton swab or makeup remover.
• Safety: For external use only. Discontinue use if irritation occurs.

• Immediately: A vibrant, glossy splash of colour. Lips feel hydrated and look plump. The colour will be at its most intense.
• After 1-2 Hours: The initial glossy finish wears off, leaving a beautiful, even stain. The colour remains vibrant and transfer-resistant, ideal for sipping drinks.
• After 4-6+ Hours: The stain will begin to fade gracefully, usually from the inside of the lip outwards, especially after eating oily foods. It leaves a subtle, natural-looking tint behind.

• Why This, Not Beetroot/Food Colouring? While DIY stains seem natural, they offer no longevity, can be messy, fade unevenly, and lack the cosmetically elegant, tested formula of a dedicated lip tint. This product is formulated for safety, even wear, and lasting power.
• Why This, Not Lipstick for a "Stained" Look? Blotting lipstick can work, but it often wears off unevenly and transfers more easily. A water-based tint like this is specifically designed to penetrate the top layer of the skin for a true, long-lasting stain effect that feels weightless.

• Normal to Oily Skin (Lips): Excellent. The lightweight formula will feel comfortable and non-sticky.
• Dry Lips: Use with caution. Tints can cling to and emphasize dry patches. Consistent lip care (exfoliating and moisturizing) is essential for a smooth application. Always prep with a lip balm.
• Sensitive Lips: Generally well-tolerated, but it contains fragrance. If you are sensitive to fragrances in lip products, a patch test on your arm is recommended.

• Primary: Lifeless or pale lips needing a vibrant, long-lasting wash of colour.
• Secondary: Those who dislike the heavy feeling of traditional lipsticks; achieving a low-maintenance look that withstands heat and humidity.

• Official Korean Name: 에뛰드 디어 달링 워터젤 틴트 (Etude Dear Darling Water Gel Tint)
• Shade: #OR204 자몽레드 (Jamong Redeu) - Note: The name #04 Plum Red is often used for global marketing, but the original line has varied names. We ensure you receive the correct Plum Red shade.
• Version: This is part of the long-standing Dear Darling tint line, which has seen minor packaging and formula updates over the years. This is the current version available from Etude.
• Shelf Life & PAO: Typically 24-36 months unopened. Use within 12 months after opening (PAO: 12M).
• Date Markings: Check packaging for 제조 (manufacturing date) or 까지 (expiry date).
• Country of Manufacture: South Korea.

• Halal Status: Halal-Friendly*. This product does not contain ethanol (denatured alcohol) or any animal derivatives identified as haram from our review of the ingredient list. It contains fatty alcohols (like Cetyl PEG/PPG-10/1 Dimethicone) which are permissible.
• Vegan Status: Vegan-Friendly*. Our review of the INCI list did not find any animal-derived ingredients such as carmine, beeswax, or honey.
• Animal Testing Policy: Cruelty-Free. Etude, as part of Amorepacific, states they are against unnecessary animal testing on cosmetic ingredients and finished products. The brand does sell in Mainland China, where post-market testing may occur in rare cases, but their policy is to avoid pre-market animal testing.

*Self-assessed by Adilsons based on available ingredient data (no ethanol/denat.; no haram animal-derived ingredients detected). / *Self-assessed by Adilsons based on available ingredient data (no animal-derived ingredients detected).

• MFDS Class: General Cosmetic. This product is not classified as a functional cosmetic for UV protection, brightening, or wrinkle improvement by the Korean Ministry of Food and Drug Safety (MFDS, formerly KFDA). Its function is purely for colour and aesthetic enhancement.
• Claims Basis: Claims regarding longevity and colour payoff are based on the product's formulation properties (e.g., water-based stain). (Ingredient Rationale)
• Medical Disclaimer: This is a cosmetic product intended for colouring the lips. It is not a medical treatment for any lip condition.

Key Ingredients Explained:

• Glycerin & Trehalose: Humectants that draw moisture to the lips, providing a temporary hydrating feeling and preventing the tint from feeling overly drying.
• Punica Granatum (Pomegranate) Extract & Sapindus Trifoliatus (Soapberry) Fruit Extract: Rich in minerals and vitamins, these fruit extracts offer antioxidant properties.

Full INCI List:

Water, Glyceryl Polymethacrylate, Glycerin, Propanediol, Trehalose, Pentylene Glycol, Ammonium Acryloyldimethyltaurate/VP Copolymer, Polysorbate 20, Tromethamine, Polyacrylate-13, Polyisobutene, Dehydroacetic Acid, Fragrance, Sapindus Trifoliatus Fruit Extract, Silica, Alumina, Red 33 (CI 17200), Blue 1 (CI 42090), Punica Granatum Extract, Butylene Glycol, Phenoxyethanol.

Note: Ingredient lists may be updated by the brand. Please refer to the product packaging for the most current list.

• Fragrance Status: Contains added fragrance ("Parfum"/"Fragrance").
• Scent Profile: Noticeable sweet, fruity (grape candy) scent and taste. Intensity: 3/5. The scent is most prominent during application and fades shortly after.
• EU Allergens: None are explicitly listed by the brand as separate components of the fragrance, but may be present within the "Fragrance" blend. A patch test is always recommended for sensitive individuals.

• Who Should Use With Caution: Individuals with very chapped or broken lips should wait until their lips have healed to use any tint. Those with known sensitivities to colourants or fragrance in lip products should be cautious.
• Patch Test Protocol: Before first use, apply a small amount of the tint to your inner arm. Wait 24 hours to check for any signs of redness or irritation.
• If Irritation Occurs: Discontinue use immediately. Cleanse the area with a gentle makeup remover and apply a soothing balm. If irritation persists, consult a healthcare professional.

• Texture: A thin, watery gel that spreads easily and feels cooling on application.
• Finish: Initially glossy, dries down to a natural-looking, long-lasting stain. Not matte, but not shiny.
• Scent: Sweet and fruity.
• pH: Not publicly disclosed by the brand, but water-based cosmetic products are typically formulated to be in a skin-compatible range.
• Fungal Acne (Malassezia) Compatibility: Contains Polysorbate 20, which can be a potential trigger for some individuals. However, as a lip product with limited application area and contact time, the risk is generally considered very low.

• Problem: The color looks patchy or clings to dry spots. Solution: Your lips need exfoliation. Gently scrub with a lip scrub or a soft, damp cloth. Apply a layer of lip balm, let it sink in for 5-10 minutes, then blot away any excess before applying the tint.
• Problem: The stain doesn't last through meals. Solution: Oily foods will break down any lip product. To improve longevity, apply a thin layer, blot with a tissue, then apply a second layer. Avoid oily foods or be prepared to touch up the inner part of your lips post-meal.
• Problem: The color bleeds outside my lip line. Solution: You might be applying too much product. Use a very thin layer and start from the center, blending out. For extra precision, you can use a clear lip liner to create a barrier around your lips before applying the tint.

• Humid Summer: Excellent. Its lightweight, non-sticky formula is perfect for hot, humid days when traditional lipsticks can feel heavy or melt. It provides a pop of colour that won't smudge or transfer easily with sweat.
• Drier 'Winter' / Air-Conditioning: Good, with preparation. Indoor AC can be drying. Ensure your lips are well-moisturized before application, and consider topping the stain with a clear gloss or balm for added comfort and to prevent lips from feeling tight.

• Sourcing: Adilsons sources products directly from the brand or their authorized distributors in South Korea. We guarantee 100% authenticity.
• Packaging Cues: Look for the signature ice-cream-bar-shaped packaging. The text should be a mix of English and Korean, with clear printing and batch codes. The applicator should be a classic doe-foot.
• Verification: If you have any doubts about your product's authenticity, contact us on WhatsApp with photos of the packaging, and we'll be happy to help verify it.

• Size: 5g
• Estimated Uses: With daily use of a small amount for a gradient lip, this tint can last for approximately 150-200+ applications.
• Reorder Cadence: If used 3-4 times a week, expect to reorder in about 10-12 months. If used daily, expect to reorder in 5-6 months. Its staining power means you often don't need frequent reapplication throughout the day, extending its life.

This lip tint is an excellent choice if your primary goal is a long-lasting, vibrant, and lightweight stain with a fun, fruity scent.

• For a More Hydrating, Glossy Finish: rom&nd Juicy Lasting Tint #20 Dark Coconut — Choose this if you find traditional tints drying. It leaves a high-shine, glossy layer on top of the stain for a plumper look.
• For a Soft, Matte, Blurring Effect: peripera Ink Mood Matte Tint — Choose this if you prefer a modern, velvety matte finish. It's less about a sharp stain and more about a soft, blurred, cloud-like effect on the lips.
• For a Balm-Like, Sheer Wash of Colour: Etude Ginger Sugar Melting Balm — Choose this if you prioritise moisture above all. It offers a very sheer tint with intense nourishment, perfect for extremely dry lips or a 'no-makeup' makeup look.

Mindful Use Reminder: If you already have a lip stain you enjoy at home, there’s no need to add another right now. Finish what you have first to fully appreciate its performance and avoid waste.

• Format: 5g plastic tube with a doe-foot applicator. The cute, ice-pop design is iconic.
• Applicator: A standard, slightly tapered doe-foot applicator that picks up a good amount of product and allows for relatively precise application.
• Hygiene: The doe-foot applicator is for single-person use. Do not share lip products. Close the cap tightly after each use to prevent the product from drying out.
• Recycling (Mauritius): The plastic components (tube, cap) may be recyclable depending on local facilities. Please clean the container thoroughly before disposing of it in your recycling bin.

Note: These are aggregated sentiments and individual experiences may vary.

• "The staining power is no joke! I apply it in the morning, and even after lunch, I still have colour on my lips. The plum red is such a pretty, cool-toned shade." — Paraphrased from a YesStyle review (2024-05)
• "It's a very watery formula so you have to work fast to blend it before it sets. Once it's on, it's not going anywhere. It does have a strong sweet grape scent which I don't mind, but others might." — Paraphrased from Reddit, r/AsianBeauty (2024-02)
• Fair Caveat: "If you have even the slightest dry patch on your lips, this will find it and cling to it. You absolutely must exfoliate and moisturise before using it for it to look good. Not for chronically chapped lips." — Amazon customer review (2023-11)

ETUDE (formerly Etude House) is a beloved South Korean cosmetics brand owned by Amorepacific. Known for its playful, princess-inspired packaging and affordable yet high-quality products, ETUDE believes makeup should be fun and not a chore. They offer a wide range of innovative and trendy makeup and skincare products, making beauty accessible to everyone.

• Gradient Lip: A makeup technique, popular in Korea, where lip colour is applied to the center of the lips and blended outwards for a soft, 'just-bitten' effect.
• Humectant: An ingredient (like Glycerin) that attracts water, either from the air or from deeper layers of the skin, to hydrate the surface.
• INCI: International Nomenclature of Cosmetic Ingredients. The standardized system for listing ingredients on a cosmetic product's label.
• MFDS: The Ministry of Food and Drug Safety of South Korea, the government agency responsible for regulating cosmetics, food, and pharmaceuticals.
• PAO: Period After Opening. The symbol on cosmetic packaging that indicates how long the product will remain stable and safe to use after it has been opened for the first time.
• Stain: A type of lip colour that uses dyes to temporarily colour the top layers of the skin on the lips, rather than sitting on top like a traditional lipstick. This results in longer wear and a more natural finish.

Adilsons LTD | WhatsApp: +230 5 778 2336 | Email: info@adilsons.mu

At Adilsons, we believe in skincare and beauty that is truthful, effective, and accessible. Every product is carefully curated and sourced directly from brands or their authorized distributors in South Korea. We guarantee 100% authenticity and are here to provide clear, honest guidance for your beauty journey in Mauritius.

• Is this tint drying? It can be if your lips are not prepped. The formula itself contains humectants, but its primary function is to stain. For best results, always apply over smooth, lightly moisturized lips.
• Is the colour suitable for darker skin tones? Yes, Plum Red is a vibrant and relatively deep shade that shows up beautifully on a wide range of skin tones, including medium and deep complexions. It provides a striking pop of cool-toned red/purple.
• How do I remove it completely? An oil-based cleanser or a dedicated bi-phase (oil and water) makeup remover will be most effective at breaking down the stain at the end of the day.
• Can I use this on my cheeks? While some people do, we advise caution. This formula sets extremely fast, which can lead to patchy, difficult-to-blend results on the cheeks. It's best used as intended for the lips.

Best For: Those seeking a vibrant, long-lasting lip stain that feels weightless and holds up in the Mauritian heat.

Key Benefits:

• Excellent staining power for hours of wear.
• Lightweight, non-sticky water-gel texture.
• Vibrant, cool-toned Plum Red shade.

Keep in Mind:

• Requires well-prepped, exfoliated lips for a smooth finish.
• Has a distinct sweet, fruity fragrance and taste.

• Coverage: Island-wide delivery (Mauritius).
• Processing & Timing: Orders process in 1–2 business days; usually ready by Day 3 for pickup by our delivery partners/regional team. Partner collection can take up to 1 week. After pickup, delivery typically takes 1–5 business days (weekdays only).
• Express: May be available by region; request on WhatsApp: +230 5 778 2336.
• Liquids/Sensitive Items: Serums, toners, liquid makeup (and kits containing liquids) are pickup or door-to-door only; checkout enforces this.
• Scheduling: Deliveries run by region on set schedules; we’ll contact you the evening before.
• Pickup: Citadelle Mall pickup available.
• Returns: No change-of-mind exchanges.
• Refunds (Summary): For defective/damaged on receipt (report within 48h), wrong item, or manufacturing defect within 6 months. Refunds via bank transfer (7–10 business days); card refunds may incur a 5% processor fee (fee not charged for defects/order errors). Opened skincare/personal-care items are non-returnable (except if damaged on delivery).
• Source of Truth: This is a quick snapshot. If anything differs, the policy pages are final.

Policy Links:

• Refunds & Returns: https://adilsons.mu/policies/refund-policy
• Shipping: https://adilsons.mu/policies/shipping-policy