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ETUDE FIXING TINT #07 CRANBERRY PLUM 4G

Save 13% Save 13%
Original price Rs 750.00
Original price Rs 750.00 - Original price Rs 750.00
Original price Rs 750.00
Current price Rs 650.00
Rs 650.00 - Rs 650.00
Current price Rs 650.00
Availability:
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ETUDE Fixing Tint #07 Cranberry Plum (Long-lasting, Mask-proof Lip Stain)

A hydrating, matte-finish lip tint that provides a comfortable, long-lasting wash of vivid cranberry plum colour. Its lightweight, hydro-matte formula sets quickly, offering impressive transfer-proof and mask-proof wear, ideal for Mauritius's humid climate.

Values You Can Trust: Vegan-Friendly* / Cruelty-Free* / 100% Authentic Guarantee

*Self-assessed by Adilsons based on available ingredient data (no animal-derived ingredients detected). / *Brand-stated; not certified by an independent body.

At-a-Glance (Key Features) (for a quick decision)

Tired of lip colour that vanishes after your morning coffee or smudges under a mask? This tint is designed to solve that. It delivers a vibrant, velvety matte finish that feels weightless and stays put for hours without drying out your lips.

  • Finish: Hydro-matte (hydrating feel, matte look)
  • Colour Profile: #07 Cranberry Plum - A deep, cool-toned berry red.
  • Wear Time: Long-lasting, minimal transfer once fully set.
  • Key Feature: Excellent mask-proof performance.
  • Best For: All skin types, especially those seeking a low-maintenance, high-impact lip colour.
Quick Start (60-second routine) (get started in a minute)

For a flawless, long-lasting lip:

  1. Prep: Start with clean, dry lips. A light layer of lip balm applied a few minutes prior can help, but blot any excess before application.
  2. Apply [THIS PRODUCT]: Use the applicator to apply a thin, even layer, starting from the center of your lips and working outwards.
  3. Set: Allow it to dry and set completely for 60 seconds without smacking your lips together. This is crucial for its transfer-proof finish.

Note: Already own a similar lip product? Finish that first to enjoy what you have (substitute, donโ€™t stack).

How to Use (Beginner-friendly) (detailed application guide)

This tint can be worn in two popular ways for different effects.

For a Gradient Lip (Korean-style):

  • Amount: A few small dots on the inner part of your lips.
  • Method: Gently blend or smudge the colour outwards using your fingertip or a cotton swab. Build up the intensity on the inside as desired. Work quickly as the tint sets fast.

For a Full, Bold Lip:

  • Amount: One thin, even layer is usually sufficient.
  • Method: Use the doe-foot applicator to carefully line the edges of your lips first, then fill in the rest. For extra precision, use a lip brush.
  • Wait time: Let it set for at least 60 seconds to achieve the matte, transfer-proof finish. Avoid rubbing your lips together during this time.

If-This / Then-That:

  • Lips feel a bit dry? Apply a clear lip balm or gloss over the top *after* the tint has completely set. Note that this may reduce its transfer-proof quality.
  • Colour looks too intense? Apply a few dots and immediately blend with your finger for a sheerer stain.
  • Want to remove it? Use an oil-based makeup remover or a dedicated lip and eye remover, as its long-lasting formula resists water and simple cleansers.

Safety: For external use only. Discontinue use if irritation occurs. Keep out of reach of children.

What to Expect (Results Timeline) (when to see effects)
  • Immediately: A vibrant, comfortable, lightweight layer of colour. After about 60 seconds, the finish becomes matte and highly resistant to transfer.
  • After 4-6 hours: The colour remains visible, typically fading gracefully into an even stain. It will likely require reapplication after a particularly oily meal.
Compatibility Guide (layering) (what to pair it with)
  • Works Well With: Lip balms (applied before, then blotted), clear lip gloss (applied after setting), and oil-based makeup removers for effective cleansing.
  • Use Carefully With: Very oily foods, which can break down the formula and cause it to wear off from the center of the lips.
  • Application Tip: For the cleanest look, ensure lip lines are free of foundation or concealer before application, as this can alter the texture.
Skin Type Compatibility (Lip Condition) (who it's for)
  • Normal to Oily Skin (Lips): Excellent. The formula adheres well and provides long-lasting wear.
  • Dry or Flaky Lips: Use with preparation. Exfoliate gently and apply a nourishing lip balm 5-10 minutes before application (blot off excess). The matte finish can accentuate dry patches if lips are not prepped.
  • Sensitive Lips: Generally well-tolerated, but as with any new product, a patch test is recommended.
Targeted Concerns (Lip Makeup Goals) (what this product addresses)
  • Colour Longevity: Provides extended wear with minimal need for touch-ups.
  • Transfer & Smudging: Specifically formulated to be transfer-resistant on cups, clothes, and face masks.
  • Comfortable Matte Finish: Offers a modern matte look without the heavy, drying feeling of traditional liquid lipsticks.
Product Identity & Provenance (Official Details) (brand information)
  • Official Korean Name: ์—๋›ฐ๋“œ ํ”ฝ์‹ฑ ํ‹ดํŠธ (Etude Fixing Tint)
  • Shade: #07 ํฌ๋žœ๋ฒ ๋ฆฌ ํ”Œ๋Ÿผ (Cranberry Plum)
  • Version: Current formulation as of 2023.
  • Shelf Life & PAO (Period After Opening): Typically 24-36 months unopened. Use within 12 months after opening for best performance.
  • Date Markings: Check packaging for ์ œ์กฐ (manufacturing date) and ๊นŒ์ง€ (expiry date).
  • Country of Manufacture: South Korea.
Conscious & Permissible Formulation (Ethical Status) (Halal, Vegan, Animal Testing)
  • Halal Status: Halal-Friendly*. This product does not contain ethanol (denatured alcohol) or any animal derivatives explicitly listed as haram. It uses fatty alcohols which are permissible.
  • Vegan Status: Vegan-Friendly*. The formula does not contain common animal-derived ingredients like carmine or beeswax.
  • Animal Testing Policy: Cruelty-Free*. Etude states they are against animal testing. However, they are not certified by an independent body like Leaping Bunny or PETA. Sales in Mainland China may be subject to local regulations.

*Self-assessed by Adilsons based on available ingredient data (no ethanol/denat.; no haram animal-derived ingredients detected). / *Self-assessed by Adilsons based on available ingredient data (no animal-derived ingredients detected). / *Brand-stated; not certified by an independent body. / *Mainland China may permit post-market testing in certain cases; brand policy applies.

Regulatory & Claims Basis (K-Beauty Truth Box) (official classification)
  • MFDS Class: General Cosmetic. This product is not classified as a functional cosmetic by the South Korean Ministry of Food and Drug Safety (MFDS, formerly KFDA).
  • Claims Basis: The "mask-proof" and "transfer-proof" claims are based on brand-led consumer panel tests and usage studies. (Brand test).
  • Medical Disclaimer: This is a cosmetic product intended for beautification. It is not intended to diagnose, treat, cure, or prevent any medical condition.
Complete Ingredient Transparency (Full INCI List) (what's inside the formula)

Key Ingredients Explained:

  • Dimethicone: A silicone that gives the formula its smooth glide and helps create a soft, matte, water-resistant film.
  • Isododecane: A lightweight hydrocarbon that helps the product set quickly to a transfer-proof finish without feeling heavy.
  • Tocopherol (Vitamin E): An antioxidant that provides some moisturizing and conditioning benefits for the lips.

Full INCI List: Water / Aqua / Eau, Isododecane, Dimethicone, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Butylene Glycol, Disteardimonium Hectorite, Tricalcium Phosphate, Dimethicone/Vinyl Dimethicone Crosspolymer, Sorbitan Isostearate, Diisostearyl Malate, Lauryl Polyglyceryl-3 Polydimethylsiloxyethyl Dimethicone, Titanium Dioxide (CI 77891), Diglycerin, Cetyl Polyglyceryl-10, Stearyl Dimethicone, Magnesium Sulfate, 1,2-Hexanediol, Diphenylsiloxy Phenyl Trimethicone, Propylene Carbonate, Red 7 Lake (CI 15850), Polyglyceryl-3 Diisostearate, Octadecene, Acrylates/Polytrimethylsiloxymethacrylate Copolymer, Iron Oxides (CI 77499), Polyglyceryl-3 Polydimethylsiloxyethyl Dimethicone, Fragrance / Parfum, Sorbitan Olivate, Silica Dimethyl Silylate, Iron Oxides (CI 77491), Yellow 6 (CI 15985), Triethoxycaprylylsilane, Red 28 (CI 45410), Sorbitan Sesquioleate, Ethylhexylglycerin, Blue 1 Lake (CI 42090), Red 6 (CI 15850), Tocopherol, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate.

Allergens & Fragrance Disclosure (Know Your Sensitivities) (scent & potential irritants)
  • Fragrance Status: Contains added fragrance ("Fragrance / Parfum").
  • Scent Profile: A very faint, sweet, fruity scent that dissipates quickly after application. Intensity: 1/5.
  • EU Allergens: The full INCI does not list any of the 26 declarable EU allergens. However, those with a history of sensitivity to fragrance compounds should patch test.
Full Safety & Patch Test Protocol (Use with Confidence) (important precautions)

Who Should Use: Anyone looking for a long-wearing, comfortable matte lip tint.

Who Should Use with Caution: Individuals with extremely dry, cracked, or sensitive lips should ensure lips are well-moisturized and exfoliated before use to prevent the matte formula from emphasizing texture.

Patch Test Protocol: Before first use, apply a small amount to the inside of your wrist or behind your ear. Wait 24 hours to check for any signs of redness or irritation. If any discomfort occurs, do not use the product on your lips.

Sensory & Chemical Profile (Feel, Finish, Facts) (texture, scent, pH)
  • Texture: A lightweight, watery-cream texture that glides on smoothly.
  • Finish: Dries down to a soft, velvety matte finish that is not completely flat or drying.
  • Scent: Light, sweet, and fruity; fades almost immediately.
  • pH: Not applicable for this type of anhydrous (low-water) formula.
Troubleshooting Guide (fix common issues) (quick solutions)
  • Issue: Patchy or uneven application.
    Quick Fix: Work in thin layers and blend quickly before the product sets. Ensure lips are completely dry and free of other products before application.
  • Issue: The colour fades from the center of the lips (creating a "ring").
    Quick Fix: This is common after eating, especially oily foods. Touch up by dabbing a small amount in the center and blending.
  • Issue: It feels drying after a few hours.
    Quick Fix: Pat a tiny amount of a non-oily lip balm over the top. For future applications, ensure you prep your lips with a hydrating balm beforehand.
Climate Fit for Mauritius (Local Performance) (how it holds up in the heat)
  • Humid Summer: This tint is an excellent choice for Mauritius's hot and humid conditions. Its transfer-proof formula resists smudging from sweat and humidity, and its lightweight feel is comfortable throughout the day.
  • Drier Indoors (AC): If you spend a lot of time in air-conditioning, you might find the matte finish slightly more drying. Keep a lip balm handy for added comfort.
Authenticity & How to Verify (Shop with Confidence) (our sourcing guarantee)
  • Sourcing: We guarantee this product is 100% authentic, sourced directly from Etude House in South Korea or their authorized distributors.
  • Packaging Cues: Expect authentic packaging with a mix of Korean and English text, a secure cap, and a clear batch code/expiry date printed on the bottom.
  • Verification: If you have any doubts about your product's authenticity, please contact us on WhatsApp at +230 5 778 2336 with your order number and photos.
Genuine Community Experiences (Real User Feedback) (aggregated reviews)

Note: These are anecdotal summaries from online communities and do not represent guaranteed results.

  • "The staying power is no joke. I wore this through a whole meal and it barely budged. Cranberry Plum is a gorgeous deep berry that's not too dark." - Paraphrased from a YesStyle review (2023-11)
  • "It's one of the few matte tints that doesn't make my lips feel like the Sahara desert. You do need to let it dry down completely to get that mask-proof effect." - Aggregated sentiment from Reddit, r/AsianBeauty (2024-01)
  • "A great 'put it on and forget about it' lip color. My only small issue is that it can cling to dry patches if I don't exfoliate my lips first." - Paraphrased from an Amazon customer review (2024-03)
About the Brand (ETUDE) (brand philosophy)

ETUDE (formerly Etude House) is a beloved South Korean cosmetics brand known for its playful, innovative, and affordable products. With a philosophy that makeup should be enjoyable and not a routine chore, they offer a wide range of trendy and effective skincare and makeup designed to bring out everyone's inner sweetness and confidence.

Glossary (Key Terms) (definitions at a glance)
  • Hydro-Matte: A finish that looks matte but contains hydrating ingredients to feel more comfortable and less drying on the skin or lips.
  • INCI: International Nomenclature of Cosmetic Ingredients. The standardized system for listing ingredients on cosmetic labels.
  • Mask-Proof: A marketing term for makeup that is formulated to resist smudging or transferring onto a face mask.
  • MFDS: Ministry of Food and Drug Safety (South Korea). The government body that regulates cosmetics, food, and drugs.
  • PAO: Period After Opening. The symbol (an open jar with a number, e.g., "12M") that indicates how long a product is safe to use after it has been opened.
Retailer & Contact (Mauritius) (get in touch with us)
  • Sold by: Adilsons
  • WhatsApp: +230 5 778 2336
  • Email: info@adilsons.mu
The Adilsons Promise (Our Commitment) (why shop with us)

We are committed to bringing you the best of K-Beauty with integrity. Every product is carefully curated and sourced to be 100% authentic. We prioritize transparency and education to help you make mindful choices for your skin and beauty routine.

Frequently Asked Questions (Common Queries) (quick answers)
  1. Is this product drying?
    It is a matte formula, but considered a more comfortable, "hydro-matte" finish. For very dry lips, prepping with a lip balm is recommended.
  2. How do I remove it effectively?
    Use a bi-phase (oil and water) lip and eye makeup remover or a cleansing oil/balm. It will not come off easily with just water or a foaming cleanser.
  3. Is the colour suitable for deeper skin tones?
    Yes, #07 Cranberry Plum is a rich, cool-toned berry red that is generally very flattering on medium to deep skin tones, providing a beautiful pop of colour.
  4. Can I use it as a cheek tint?
    You can, but you must work extremely quickly. Dab one or two small dots and blend immediately with fingers or a dense brush before it sets. It stains fast!
The Final Verdict (At-a-Glance) (should you buy it?)
  • Best For: Those who want a vibrant, long-lasting lip colour that requires minimal fuss and holds up against daily activities, including wearing a mask.
  • Key Benefits: Superior transfer-resistance, comfortable lightweight feel, and a striking cranberry plum shade.
  • Keep in Mind: Requires an oil-based remover. May accentuate dryness if lips are not prepped. Sets very quickly during application.
Delivery & Returns โ€” Mauritius (At-a-Glance) (policies & links)
  • Coverage: Island-wide delivery (Mauritius).
  • Processing & Timing: Orders process in 1โ€“2 business days; usually ready by Day 3 for pickup by our delivery partners/regional team. Partner collection can take up to 1 week. After pickup, delivery typically takes 1โ€“5 business days (weekdays only).
  • Express: May be available by region; request on WhatsApp: +230 5 778 2336.
  • Liquids/Sensitive Items: Serums, toners, liquid makeup (and kits containing liquids) are pickup or door-to-door only; checkout enforces this.
  • Scheduling: Deliveries run by region on set schedules; weโ€™ll contact you the evening before.
  • Pickup: Citadelle Mall pickup available.
  • Returns : No change-of-mind exchanges.
  • Refunds (Summary): For defective/damaged on receipt (report within 48h), wrong item, or manufacturing defect within 6 months. Refunds via bank transfer (7โ€“10 business days); card refunds may incur a 5% processor fee (fee not charged for defects/order errors). Opened skincare/personal-care items are non-returnable (except if damaged on delivery).
  • Source of Truth: This is a quick snapshot. If anything differs, the policy pages are final.

Policy Links:

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