ETUDE HEART POP BLUSHER SQUEEZE BERRY 4G

Values You Can Trust: Halal-Friendly* / Vegan-Friendly* / Cruelty-Free* / 100% Authentic Guarantee

Self-assessed by Adilsons based on available ingredient data (no ethanol/denat.; no haram animal-derived ingredients detected). / Self-assessed by Adilsons based on available ingredient data (no animal-derived ingredients detected). / Brand-stated; not certified by an independent body.

Looking to add a natural, healthy-looking pop of color to your cheeks? The ETUDE Heart Pop Blusher in 'Squeeze Berry' is a finely-milled powder blush that delivers a soft, buildable flush. Its cool-toned berry pink shade is designed to create a youthful and fresh appearance that complements a variety of skin tones.

• Finish: Soft matte with a subtle blurring effect.
• Coverage: Sheer but easily buildable for more intensity.
• Texture: Silky, fine powder that blends smoothly.
• Best For: All skin types, including oily skin, looking for a natural-looking blush that lasts in Mauritian humidity.

1. Prep: Complete your base routine (moisturiser, sunscreen, foundation/BB cream).
2. Apply [THIS PRODUCT]: Swirl a fluffy brush into the pan, tap off excess, and lightly sweep onto the apples of your cheeks, blending upwards towards your temples.
3. Set (Optional): Lightly dust a translucent powder over your face or use a setting spray to lock in your look for all-day wear.

Note: Already own a similar blush shade? Finish that first to practice mindful consumption (substitute, don’t stack).

This blush is the perfect finishing touch for your morning makeup routine. Here's where it fits:

1. Skincare: Cleanser → Toner/Serum → Moisturiser → Sunscreen SPF 30+ (wait 1-2 minutes for it to set).
2. Base Makeup: Primer (optional) → Foundation / BB Cream / Cushion → Concealer.
3. Powder (Optional): Lightly set your base with a translucent powder, especially on the T-zone.
4. [THIS PRODUCT] Blush: Apply to the apples of the cheeks.
5. Finish: Follow with highlighter, bronzer, and setting spray if desired.

Pro-Tip: To avoid patchiness in Mauritian humidity, ensure each liquid/cream layer (sunscreen, foundation) is fully set before applying powder products like this blush.

Daily Use — AM:

• Amount: A light swirl of your brush is enough for a sheer wash of color. For more intensity, apply a second layer.
• Apply to: The apples of your cheeks. To find them, smile slightly and apply to the fullest part, then blend upwards and outwards.
• Method: Use a soft, fluffy blush brush for a diffused look. A denser brush will pick up more pigment for a bolder application. You can also use a makeup puff or your fingers for a soft, blended application.

Makeup Tips (No Pilling or Patchiness):

• Let Your Base Dry: Always wait a minute or two after applying liquid foundation or sunscreen before applying powder blush. A wet base can cause the powder to grab and look patchy.
• Set Your Base Lightly: If you have oily skin, a very light dusting of translucent powder before your blush can create a smooth canvas and help it blend seamlessly.
• Tap, Don't Drag: Use a tapping or stippling motion to place the color first, then use light, sweeping motions to blend the edges. This prevents disturbing the makeup underneath.
• Start Small: It's easier to add more blush than to take it away. Start with a sheer layer and build up to your desired intensity.

How to Remove (PM):

• Use a cleansing oil or balm as the first step of your double cleanse to effectively melt away the blush, sunscreen, and any other makeup. Follow with a water-based cleanser.

• Immediately: A visible, soft flush of cool-toned berry pink color on the cheeks. The fine powder helps to subtly blur the appearance of skin texture for a smoother look.
• Throughout the day: The blush offers good longevity, especially when set with powder or spray. In high humidity, some fading may occur, but the color wears off evenly without becoming patchy.

• ✅ Works Well With: Liquid foundations, BB creams, cushions, primers, and setting sprays. Applying over a lightly powdered base provides the smoothest application.
• ⚠️ Use Carefully With: Very dewy or "wet" foundations. If your base is very tacky, the powder may cling and look blotchy. Ensure the base is set or apply with a very light hand using a stippling motion.
• ❌ Avoid On: Avoid applying directly over very dry, flaky patches of skin, as the powder may accentuate texture. Ensure skin is well-moisturised before makeup application.

• Oily to Combination Skin: Excellent. The powder formula can help absorb a small amount of excess oil, providing a soft-matte finish that lasts well in humidity.
• Normal Skin: Excellent. Blends seamlessly for a natural-looking flush.
• Dry Skin: Good, with proper preparation. Ensure skin is well-exfoliated and moisturised before application to prevent the powder from clinging to dry patches. Applying over a hydrating primer or dewy foundation can help.
• Sensitive Skin: Generally well-tolerated as it is formulated without added fragrance. However, a patch test is always recommended.

• Dull or Sallow Complexion: Instantly adds a healthy, youthful flush of color to liven up the face.
• Lack of Dimension: Helps to sculpt and add shape to the face by bringing color to the cheeks.
• Creating a Cohesive Look: The 'Squeeze Berry' shade is a versatile cool pink that can be used to tie together lip and eye makeup for a harmonious look.

• Official Korean Name: 에뛰드 하트 팝 블러셔 (Etude Heart Pop Blusher)
• Shade: 스퀴즈 베리 (Squeeze Berry)
• Period After Opening (PAO): 24 months.
• Date Marks: Check packaging for either a manufacture date (제조) or an expiration date (까지).
• Country of Manufacture: South Korea.

• Halal Status: Halal-Friendly*. The ingredient list has been reviewed by Adilsons and contains no ethanol, denatured alcohol, or animal derivatives explicitly forbidden in Islam. The red pigment (CI 73360) is synthetic.
• Vegan Status: Vegan-Friendly*. A review of the ingredients shows no animal-derived components like carmine or beeswax.
• Animal Testing Policy: Cruelty-Free*. Etude, as part of Amorepacific, states they are against animal testing on cosmetic ingredients and products. However, the brand is not certified by an independent body like Leaping Bunny. Their products are sold in mainland China where post-market testing may be required by law in certain circumstances.

Self-assessed by Adilsons based on available ingredient data (no ethanol/denat.; no haram animal-derived ingredients detected). / Self-assessed by Adilsons based on available ingredient data (no animal-derived ingredients detected). / Brand-stated; not certified by an independent body. / Mainland China may permit post-market testing in certain cases; brand policy applies.

• MFDS Class: General Cosmetic. This product is not classified as a "Functional Cosmetic" by the South Korean Ministry of Food and Drug Safety (formerly KFDA).
• Claims Basis: The product's benefits, such as providing color and a soft-focus finish, are based on the cosmetic properties of its ingredients (pigments and powders). There are no brand-published clinical trials for this specific makeup product.
• Medical Disclaimer: This is a cosmetic product intended to add color. It is not intended to diagnose, treat, cure, or prevent any skin condition.

Key Components Explained:

• Talc, Mica, Silica: A base of fine mineral powders that provide the blush's structure, smooth application, and oil-absorbing properties.
• Boron Nitride: A plate-like powder that helps create a soft-focus, blurring effect on the skin, making pores and texture appear less noticeable.
• Red 30 (CI 73360) & Iron Oxides: Synthetic and mineral pigments that provide the beautiful berry pink color.
• Tocopherol (Vitamin E): A well-known antioxidant included in the formula, likely to protect the product's integrity and offer minor skin benefits.

Full INCI List:

Talc, Mica, Silica, Boron Nitride, Hexyl Laurate, Magnesium Myristate, Diisostearyl Malate, Titanium Dioxide (CI 77891), Phenyl Trimethicone, Dipentaerythrityl Hexahydroxystearate/Hexastearate/Hexarosinate, Red 30 (CI 73360), Octyldodecyl Stearoyl Stearate, Caprylyl Glycol, Glyceryl Caprylate, Triethoxycaprylylsilane, Iron Oxides (CI 77491), Ethylhexylglycerin, Iron Oxides (CI 77499), Tocopherol.

• Fragrance Status: Fragrance-Free. The official ingredient list does not contain added artificial fragrance or essential oils.
• Scent Profile: The product has a very faint, neutral powdery scent typical of powder cosmetics. Intensity: 0.5/5.
• EU Allergens: None declared by the brand based on the provided INCI list.

• Who Can Use: Suitable for most skin types and tones. A fun and easy-to-use blush for makeup beginners, including teens.
• Who Should Use With Caution: Individuals with very dry or textured skin should moisturise well before use. Those with a known sensitivity to talc should avoid this product.
• Patch Test Protocol: Before first use, apply a small amount of the blush to a discrete area, like behind the ear or on your inner arm. Wait 24-48 hours. If you experience any redness, itching, or irritation, discontinue use.
• General Safety: For external use only. Avoid direct contact with eyes. Discontinue use and consult a professional if a rash or irritation persists. Keep out of reach of children.

• Texture: A very fine, soft, and silky pressed powder. It is not chalky and picks up easily on a brush.
• Finish: A soft-focus matte finish. It is not completely flat and allows a natural skin finish to show through, preventing a "powdery" look.
• Scent: Minimal to no scent.
• pH: Not applicable for a powder product.
• Fungal Acne (Malassezia) Compatibility: Contains several ingredients that can be potential triggers for fungal acne, including Hexyl Laurate and Octyldodecyl Stearoyl Stearate. If you are prone to Malassezia folliculitis, a patch test on an affected area is strongly advised. Individual responses vary.

• Issue: Blush looks patchy or blotchy.
  • Fix: Your base makeup (foundation/sunscreen) might be too wet. Wait for your base to fully set or apply a very light layer of translucent powder before the blush to create a smooth canvas. Apply the blush with a tapping motion first, then blend.
• Issue: Blush fades quickly.
  • Fix: For extra longevity in Mauritius' humidity, apply a cream or liquid blush first, then set it with a light layer of this powder blush. Finish your entire makeup look with a setting spray.
• Issue: Color is too intense.
  • Fix: You may have picked up too much product. Always tap the excess powder off your brush before applying. If you've applied too much, use a clean powder brush with a small amount of translucent powder to gently blend and diffuse the color.

• Humid Summers: This powder blush is an excellent choice for Mauritius' hot and humid climate. It can help provide a soft-matte finish and is less likely to feel heavy or slide around compared to cream blushes, especially on oily or combination skin.
• Drier Winters / AC Environments: The fine powder is not overly drying, but if your skin is feeling tight from air-conditioning, ensure you use a hydrating primer or a dewier foundation underneath to maintain a smooth, non-cakey finish.

At Adilsons, we guarantee 100% authenticity. This ETUDE product is sourced directly from authorised distributors in South Korea. Every item features a batch code and manufacturing/expiration date on its packaging, consistent with the brand's quality standards. Should you have any doubts, please contact us on WhatsApp with photos of your product, and we'll be happy to help verify it for you.

• Ingredient Rationale: The benefits described are based on the known cosmetic functions of the ingredients in the formula. For example, the blurring effect is attributed to powders like Boron Nitride and Silica, which are widely used in cosmetics to scatter light and soften the appearance of skin texture. The color is derived from regulated cosmetic pigments.
• Brand Claims: Brand marketing materials for this product describe it as providing a "lovely pop of color" with a "soft texture" and a "clear, bright finish." These are cosmetic claims and not based on published clinical data.

• Size: 4g
• Estimated Uses: A typical blush application uses approximately 0.02g - 0.05g of powder.
  • This 4g compact provides an estimated 80-200 applications.
• Reorder Cadence: With daily use, this blush can last anywhere from 3 to 6+ months, making it a very cost-effective addition to your makeup bag.

Create a fresh and long-lasting look with these compatible products from our catalog.

Starter Makeup Essentials (AM Routine)

• Base: MISSHA M PERFECT COVER BB CREAM SPF42 PA+++ — Provides natural coverage and sun protection, creating a great canvas for blush.
• Blush: [THIS PRODUCT] — Adds a buildable, healthy flush of color.
• Lips: ETUDE DEAR DARLING WATER GEL TINT #08 WATER MELON RED 5G — Complements the berry blush for a coordinated, youthful look.
• Setting Powder: INNISFREE NO SEBUM MINERAL POWDER 5G — Sets makeup and controls shine for all-day wear in Mauritian heat.

This powder blush is an excellent choice if your primary goal is a buildable, soft-matte flush of color in a cute, compact format.

• If you prefer a cream or liquid texture for a dewier finish: Consider a liquid blush or a cream-based tint for a more "skin-like," radiant glow, which can be ideal for very dry skin.
• If you need an all-in-one cheek and lip product: Look for a multi-use tint or stick that can be used on both lips and cheeks for a quick, monochromatic look.

Mindful Consumption Note: If you already have a blush you enjoy that gives you a similar effect, there’s no need to add another right now. Finish what you have first to fully appreciate its performance and reduce waste.

• Format: 4g of pressed powder in a plastic, heart-shaped compact with a clear lid. It does not include a brush or puff.
• Hygiene: As a powder product, it has a low risk of contamination. Ensure your makeup brushes are cleaned regularly to maintain hygiene.
• Travel: The compact is small, lightweight, and sturdy, making it perfect for travel.
• Storage: Store in a cool, dry place away from direct sunlight and humidity to maintain the powder's integrity.
• Recycling (Mauritius): The plastic compact may be recyclable depending on local facilities. Please clean it thoroughly before disposal. The outer paper box is recyclable.

Disclaimer: The following are aggregated user sentiments and anecdotes from public forums. Individual results will vary.

• On Color & Finish: "Squeeze Berry is a very cute, cool-toned pink. It’s not overly pigmented, so it’s great for beginners. You can build it up easily without looking like a clown. The finish is a soft matte, almost blurring." - Paraphrased from Reddit, r/AsianBeauty (2024)

• On Application: "The powder is super fine and smooth. It doesn't feel chalky at all and blends out really nicely over foundation. I haven't had any issues with it being patchy." - YesStyle review (2024-05)

• A Fair Caveat: "It's a lot smaller than I expected from the pictures, but for the price and how little you need, it will last a long time. It’s definitely a mini 'pop' of a blush." - Amazon customer review (2024-03)

ETUDE (formerly Etude House) is a beloved South Korean cosmetics brand owned by Amorepacific. Known for its playful, princess-like aesthetic and innovative products, ETUDE believes that makeup should be fun, not a routine. They offer high-quality, affordable, and trendy makeup and skincare, encouraging everyone to explore their unique beauty and "Make Up Your Dream."

Talc

A naturally occurring mineral, milled into a fine powder. It's used in cosmetics to absorb moisture, prevent caking, and create a soft, smooth texture.

Mica

A mineral that provides shimmer and light-reflecting properties in cosmetics, contributing to a luminous finish.

Silica

A mineral used in cosmetics to absorb oil and sweat, providing a matte finish and a soft-focus effect that blurs imperfections.

INCI

International Nomenclature of Cosmetic Ingredients. The standardized system of names for ingredients used on labels of cosmetic products.

PAO (Period After Opening)

An icon on cosmetic packaging that indicates how long a product is safe to use after it has been opened for the first time.

• Official Retailer: Adilsons
• WhatsApp: +230 5 778 2336
• Email: info@adilsons.mu

At Adilsons, we are committed to providing you with authentic, high-quality K-beauty products. We believe in empowering our customers with truthful information and promoting mindful consumption. Every product is carefully selected and sourced from official channels to ensure you receive only the best for your skin.

Is the 'Squeeze Berry' shade suitable for darker skin tones?

Yes, it can be. 'Squeeze Berry' is a cool-toned berry pink. On fairer skin, it appears as a bright, fresh pink. On deeper skin tones, it may show up as a softer, more subtle cool-toned flush. Because the formula is buildable, you can layer it to achieve your desired intensity.

Does this blush contain shimmer?

No, this particular shade has a soft-matte finish. It is formulated to give a natural, skin-like appearance without any visible glitter or shimmer particles.

How do I prevent my blush from looking muddy by the end of the day?

Muddy or patchy blush is often caused by it mixing with excess oil or sweat. To prevent this, make sure to set your liquid/cream base with a light translucent powder before applying the blush. Finishing with a setting spray can also help lock everything in place, especially in Mauritius' climate.

Best For: Those seeking a beginner-friendly, buildable powder blush for a natural, cool-toned pink flush.

Key Benefits:

• Silky, fine powder that blends smoothly without looking chalky.
• Sheer, buildable color allows for a customized look from natural to bold.
• Soft-focus finish helps blur skin texture for a smoother appearance.

Keep in Mind:

• The compact is quite small, though a little product goes a long way.
• Contains ingredients that may be a concern for those with Malassezia-prone skin; patch testing is recommended.
• Contains Talc, for those who prefer to avoid this ingredient.

• Coverage: Island-wide delivery (Mauritius).
• Processing & Timing: Orders process in 1–2 business days; usually ready by Day 3 for pickup by our delivery partners/regional team. Partner collection can take up to 1 week. After pickup, delivery typically takes 1–5 business days (weekdays only).
• Express: May be available by region; request on WhatsApp: +230 5 778 2336.
• Liquids/Sensitive Items: Serums, toners, liquid makeup (and kits containing liquids) are pickup or door-to-door only; checkout enforces this.
• Scheduling: Deliveries run by region on set schedules; we’ll contact you the evening before.
• Pickup: Citadelle Mall pickup available.
• Returns: No change-of-mind exchanges.
• Refunds (Summary): For defective/damaged on receipt (report within 48h), wrong item, or manufacturing defect within 6 months. Refunds via bank transfer (7–10 business days); card refunds may incur a 5% processor fee (fee not charged for defects/order errors). Opened skincare/personal-care items are non-returnable (except if damaged on delivery).
• Source of Truth: This is a quick snapshot. If anything differs, the policy pages are final.

Policy Links:

• Refunds & Returns: https://adilsons.mu/policies/refund-policy
• Shipping: https://adilsons.mu/policies/shipping-policy