ETUDE LOOK AT MY EYES #COOL BASE LEADER 1.9G

Values You Can Trust: Halal-Friendly* / Cruelty-Free* / 100% Authentic Guarantee

*Self-assessed by Adilsons based on available ingredient data (no ethanol/denat.; no haram animal-derived ingredients detected). / *Brand-stated; not certified by an independent body.

The ETUDE Look At My Eyes in #Cool Base Leader is a single matte eyeshadow designed to be a fundamental building block for any eye makeup look, especially for those with cool undertones. Its soft, finely-milled powder creates a smooth, even canvas on the eyelid, neutralising discoloration and providing a perfect base for other colours to pop. It can also be used alone for a clean, minimalist look or as a subtle contour shade for the eye crease.

1. Prep: Apply a thin layer of eye primer to clean, dry eyelids. Let it set for 30-60 seconds.
2. Apply [THIS PRODUCT]: Using an eyeshadow brush, gently sweep #Cool Base Leader all over the eyelid up to the crease.
3. Finish: Add eyeliner and mascara to complete your look.

Note: Already own a similar base shade? Finish that first to practice mindful consumption (substitute, don’t stack).

Simple Daily Eye Look:

1. Eye Primer: A must for longevity in Mauritius' climate.
2. [THIS PRODUCT] #Cool Base Leader: Apply all over the lid as a neutralising base.
3. Eyeliner: Apply a thin line close to the lashes.
4. Mascara: Finish with one or two coats.

Layering for a More Defined Look:

1. Start with the "Simple Daily Eye Look" steps above.
2. Contour: Use a slightly deeper matte shade in the crease and outer corner to add depth.
3. Shimmer/Glitter: Pat a shimmer or glitter eyeshadow onto the center of the eyelid with your fingertip for a pop of light.
4. Lower Lash Line: Lightly smudge a soft brown or the same contour shade along the lower lashes to balance the look.

Removal (PM): Use a dual-phase eye makeup remover or an oil cleanser to gently dissolve and wipe away all traces of makeup without harsh rubbing.

• Amount: Tap your eyeshadow brush lightly into the pan once or twice. Tap off any excess powder before applying. A little goes a long way.
• Apply to: Eyelid, from the lash line up to the crease, as a base color. It can also be used to contour the eye socket or define the lower lash line.
• Method:
  • For a sheer wash: Use a fluffy blending brush and sweep across the lid.
  • For more color payoff: Use a flat, dense eyeshadow brush and pat the color onto the lid.
• Frequency: Safe for daily use.

Makeup Tips (No Pilling or Creasing):

• Always start with an eye primer. This is the most important step for preventing creasing, especially on oily eyelids or in humid weather.
• Allow your primer to dry completely for about a minute before applying the eyeshadow.
• Apply in thin, buildable layers. Packing on too much powder at once can lead to a cakey look and fallout.
• If you have dry eyelids, avoid heavy eye creams right before makeup application as they can create a slippery base. Use a lightweight gel hydrator instead and let it absorb fully.

• Immediately: You will see a soft, matte wash of colour that helps to even out your eyelid tone. The fine powder provides a smooth texture.
• Throughout the day: When used with an eye primer, the colour should remain smooth and resist creasing for several hours. Without a primer, those with oily lids may notice some creasing or fading, especially in high humidity.

• Why use a base eyeshadow, not just face powder? While face powder can help absorb some oil, a dedicated eyeshadow like #Cool Base Leader is formulated with finer pigments that adhere better to the eyelid. It provides a truer colour base and a smoother texture specifically designed for eye makeup to blend over, preventing a patchy application.

• Works Well With:
  • Eye Primer: Essential for extending wear time and preventing creasing.
  • Other Eyeshadows: Matte, shimmer, or glitter eyeshadows layer beautifully over this as a base.
  • Eyeliner (Pencil, Gel, Liquid): Creates a smooth canvas for precise eyeliner application.
  • Setting Spray: Helps to lock in the entire makeup look for extended wear.
• Use Carefully With:
  • Heavy Eye Creams: Applying this eyeshadow over a rich, emollient eye cream without letting it fully absorb can lead to immediate creasing.

• Oily Lids: Highly compatible, but an eye primer is non-negotiable for preventing creasing and ensuring the colour lasts all day. The matte formula helps absorb excess oil.
• Dry Lids: Compatible. Ensure eyelids are lightly hydrated before primer application to prevent the powder from looking chalky.
• Sensitive Skin: Generally well-tolerated as it is formulated without added fragrance. However, a patch test is always recommended.
• All Skin Types: Universally suitable as a base eyeshadow.

• Creating a smooth, neutral base for eyeshadow application.
• Evening out skin tone and discoloration on the eyelids.
• Providing a simple, "one-and-done" matte look for daily wear.
• Subtly contouring the crease for cool-toned skin.
• Enhancing the vibrancy and blendability of other eyeshadows layered on top.

• Official Korean Name: 룩 앳 마이 아이즈 #쿨베이스리더 (Look At My Eyes #CoolBaseLeader)
• Version: This is part of the ongoing "Look At My Eyes" single shadow collection. Etude frequently revives popular shades.
• Country of Manufacture: South Korea
• Period After Opening (PAO): 24 months.

• Halal Status: Halal-Friendly*. This product is self-assessed by Adilsons based on an ingredient review. It does not contain alcohol (ethanol/denat.) or detectable haram animal-derived ingredients like carmine.
• Vegan Status: Not officially certified vegan. While this specific shade may not contain animal-derived ingredients, the brand is not fully vegan.
• Animal Testing Policy: Cruelty-Free*. The brand states it avoids animal experiments. However, it is not certified by an independent body like PETA or Leaping Bunny. Its parent company, Amorepacific, has a policy against animal testing but sells products in mainland China where post-market testing may be required by law in certain cases.

*Self-assessed by Adilsons based on available ingredient data (no ethanol/denat.; no haram animal-derived ingredients detected). / *Brand-stated; not certified by an independent body. / *Mainland China may permit post-market testing in certain cases; brand policy applies.

• MFDS Class: General Cosmetic. This product has no functional claims (e.g., UV protection, brightening, wrinkle-improvement).
• Medical Disclaimer: This is a cosmetic product intended for makeup application. It is not intended to diagnose, treat, cure, or prevent any disease.

Key Ingredients Explained:

• Talc & Mica: Main base ingredients that provide the soft texture and smooth application. They help the powder adhere to the skin.
• Silica: A mineral powder that helps to absorb excess oil and sweat, providing a matte finish and helping the eyeshadow last longer.
• Dimethicone: A silicone that gives the eyeshadow a silky feel, helps it glide onto the skin, and creates a smooth surface.

Full INCI (Representative for a matte shade):

Talc, Mica (CI 77019), Silica, Nylon-12, Boron Nitride, Zinc Stearate, Phenyl Trimethicone, Neopentyl Glycol Diethylhexanoate, Diisostearyl Malate, Dimethicone, Dipentaerythrityl Hexahydroxystearate/Hexastearate/Hexarosinate, Octyldodecyl Stearoyl Stearate, Iron Oxides (CI 77491), Yellow 5 Lake (CI 19140), Red 6 (CI 15850). (Ingredient list may vary slightly by shade and reformulation.)

• Fragrance: Fragrance-Free. This product contains no added artificial fragrances or essential oils.
• EU Allergens: None declared by the brand based on a typical ingredient list for this product line.

• Who should use: Anyone looking for an affordable, easy-to-use matte eyeshadow. It's particularly great for makeup beginners.
• Who should use with caution: Individuals with a known allergy to any of the listed ingredients, or those with highly sensitive eyes. While generally safe, contact lens wearers should apply carefully to avoid powder getting into the eye.
• Patch Test Protocol: Before first use, apply a small amount of the eyeshadow to your inner elbow or behind your ear. Wait 24-48 hours. If any redness, itching, or irritation occurs, discontinue use.
• Safety: For external use only. Keep out of reach of children. Discontinue use if signs of irritation or rash appear. Avoid direct contact with eyes.

• Texture: A soft, finely-milled pressed powder. It can feel slightly dry or silky to the touch.
• Finish: Completely matte, with no shimmer or glitter.
• Scent: None.
• Fungal Acne (Malassezia) Compatibility: Contains ingredients like Diisostearyl Malate which can potentially be a trigger for some. Individual responses vary; patch testing is advised for those with FA concerns.

• Issue: Eyeshadow is creasing.

  Fix: You're likely not using an eye primer, or your eyelids are naturally oily. Apply a thin layer of eyeshadow primer and let it set completely before applying the powder. This is the most effective solution for longevity, especially in Mauritius' humidity.

• Issue: The colour looks sheer or patchy.

  Fix: Asian eyeshadows are often designed to be buildable rather than intensely pigmented on first swipe. Use a denser, flat brush to pat the colour on for more intensity. Applying it over a primer will also help the colour appear more vibrant.

• Issue: There is powder fallout under my eyes.

  Fix: You might be picking up too much product on your brush. Tap the brush gently to remove excess powder before bringing it to your eye. You can also apply your eye makeup before your face makeup, so any fallout can be easily wiped away.

• High Humidity: In the humid Mauritian climate, powder eyeshadow can crease or fade quickly. Using an eyeshadow primer is essential to create a barrier against oil and sweat, locking the colour in place all day.
• Hot Weather: The matte, oil-absorbing formula is well-suited for hot weather as it helps to keep the eyelids from looking greasy.
• Application Tip: For extra hold on very hot days, you can lightly dust a translucent setting powder over your eye primer before applying the eyeshadow.

Adilsons is an authorized retailer of ETUDE products in Mauritius. We source all our products directly from official distributors in South Korea. Every product is guaranteed 100% authentic. You can verify this through the product's packaging, which includes a batch code and a mix of Korean and English text. If you have any concerns, please contact us on WhatsApp at +230 5 778 2336 with a photo of your product.

With 1.9g of product, a single eyeshadow used as a daily base will last for a very long time. Expect it to last well over a year, even with daily application, making it an extremely cost-effective addition to your makeup collection. Reorder when you hit the pan and are close to running out.

Beginner's Essential Eye Look (AM):

• ETUDE Glow On Hydra Base — A thin layer can double as a hydrating eye primer to prep the lids.
• ETUDE Look At My Eyes #Cool Base Leader — To create the perfect neutral canvas.
• THE FACE SHOP FMGT INK GRAFFI BRUSH PEN LINER 01 INK BLACK — For easy, sharp eyeliner that completes the look.
• ETUDE Dr.Mascara Fixer For Perfect Lash — To hold your mascara curl and prevent smudging in the humidity.

Full Look & Removal Routine (PM):

• ETUDE Look At My Eyes #Cool Base Leader — As a transition shade in the crease.
• ETUDE Play Color Eyes #DustyCat — Use the deeper matte and shimmer shades from this palette to add dimension for an evening look.
• Anua Heartleaf Pore Control Cleansing Oil — To effectively and gently melt away all eye makeup at the end of the day.

This single eyeshadow is an excellent, affordable choice if your primary goal is a simple, matte base for cool-toned or neutral looks.

Consider these alternatives from our catalog if your needs are different:

• For a Creamy Stick Format: THE FACE SHOP FMGT Coloring Stick Eyeshadow #07 Shine Lavender — Choose this if you prefer the convenience of a twist-up cream shadow stick for a quick, shimmery wash of colour without needing a brush.
• For a Complete Cool-Toned Palette: ETUDE Play Color Eyes #DustyCat — Choose this if you want a full palette with a curated selection of cool-toned mattes, shimmers, and glitters to create a variety of complete eye looks.
• For a Shimmery Finish: ETUDE Look At My Eyes #Mystery Beige — Choose this if you're looking for a single shadow with a shimmery, champagne finish to brighten the lids instead of a matte base.

Mindful Consumption: If you already have a similar matte base eyeshadow at home, we encourage you to finish it first. This helps reduce waste and allows you to fairly assess the products you already own.

• Packaging: Comes in a small, lightweight, and transparent plastic single compact. Easy to store and see the shade.
• Applicator: Does not come with an applicator. An eyeshadow brush is required for application.
• Travel-Friendliness: Its small and sturdy design makes it very travel-friendly.
• Sustainability: The plastic compact may be recyclable depending on local facilities in Mauritius. Please check with your local recycling provider.
• Storage: Store in a cool, dry place away from direct sunlight to maintain the integrity of the powder.

(Aggregated sentiment from online beauty communities. Note: These are individual anecdotes and not clinical results.)

"I bought a bunch of the Etude single shadows to make my own palette, and the mattes are really solid for the price. They are soft and buildable. Some shades are a bit sheer at first, which is typical for K-beauty, but I prefer that for a natural look. They last well with a primer."

— Reddit, r/AsianBeauty review (paraphrased, 2024)

"The 'Cafe' line of matte shadows is my go-to for daily makeup. They are smooth and not chalky at all. Perfect for a simple wash of colour for work. They're not super pigmented like Western brands, but they blend out so easily without getting patchy."

— YesStyle review (paraphrased, 2023)

Fair Caveat: "These are pretty, but you definitely need a primer. On my oily lids, they crease within a few hours without one. They can also have a bit of kick-up in the pan, so tap your brush before you apply."

— Amazon customer review (paraphrased, 2024)

ETUDE (formerly Etude House) is a beloved South Korean brand that believes makeup should be playful and fun, not a boring routine. Launched in 1985, their philosophy is to offer high-quality, affordable, and trendy products in whimsical packaging. ETUDE empowers everyone to discover their own unique beauty and "Make Up Your Dream."

MFDS (Ministry of Food and Drug Safety)

The South Korean government agency responsible for regulating cosmetics, food, and drugs to ensure they are safe for public consumption. Formerly known as the KFDA.

PAO (Period After Opening)

A symbol on cosmetic packaging that identifies the recommended time you should use a product after opening it for the first time.

Cool Undertone

Skin that has hints of pink, red, or blue. Cool-toned individuals often find that silver jewelry and colours like blue, purple, and cool pinks are most flattering.

• Official Retailer: Adilsons
• WhatsApp: +230 5 778 2336
• Email: info@adilsons.mu

At Adilsons, we are dedicated to bringing you the best of authentic K-beauty. We believe in empowering you with truthful information and products that are right for your skin and your values. Every product is carefully curated, 100% authentic, and sourced directly from official channels in South Korea. We are here to support your skincare journey with integrity and care.

Is this eyeshadow good for beginners?
Absolutely. Its buildable pigmentation and smooth texture make it very forgiving and easy to work with, which is perfect for those new to makeup.

Does it come with a brush or applicator?
No, the single eyeshadows do not include an applicator. You will need to use your own eyeshadow brushes or apply with your fingertips.

How can I stop it from creasing in the heat?
The best way to prevent creasing is to apply a dedicated eyeshadow primer before the powder. Let the primer set for about a minute, then apply the eyeshadow on top. This will create a long-lasting, crease-proof finish.

Can I use this shade if I have a warm skin tone?
Yes. While it's designed as a base for cool tones, its neutral-to-cool undertone can work as a subtle shadow for contouring the eye crease on many different skin tones, including warm and neutral ones.

Best For: Makeup beginners and anyone looking for an affordable, high-quality matte base eyeshadow for everyday cool-toned or neutral looks.

Key Benefits:

• Soft, blendable, and buildable formula.
• Creates a smooth, even, and matte canvas.
• Excellent value for money.

Keep in Mind:

• An eyeshadow primer is essential for long wear, especially on oily lids or in humid climates.
• The pigmentation is intentionally sheerer than many Western eyeshadows, designed for a natural look.

• Coverage: Island-wide delivery (Mauritius).
• Processing & Timing: Orders process in 1–2 business days; usually ready by Day 3 for pickup by our delivery partners/regional team. Partner collection can take up to 1 week. After pickup, delivery typically takes 1–5 business days (weekdays only).
• Express: May be available by region; request on WhatsApp: +230 5 778 2336.
• Scheduling: Deliveries run by region on set schedules; we’ll contact you the evening before.
• Pickup: Citadelle Mall pickup available.
• Returns: No change-of-mind exchanges.
• Refunds (Summary): For defective/damaged on receipt (report within 48h), wrong item, or manufacturing defect within 6 months. Opened personal-care items are non-returnable (except if damaged on delivery).

Source of Truth: This is a quick snapshot. If anything differs, the policy pages are final.

• Refunds & Returns: https://adilsons.mu/policies/refund-policy
• Shipping: https://adilsons.mu/policies/shipping-policy