heimish DAILISM SMUDGE STOP MASCARA 9G

Values You Can Trust: Vegan-Friendly* • Cruelty-Free* • 100% Authentic Guarantee

*Self-assessed by Adilsons based on available ingredient data (no animal-derived ingredients detected). / *Brand-stated; not certified by an independent body.

Achieve perfectly defined, long-lasting lashes that can withstand Mauritius' tropical humidity. The heimish Dailism Smudge Stop Mascara uses an innovative film-forming technology that wraps each lash in a water-resistant "tube." This ensures a clean, lengthened look without the dreaded "panda eyes" caused by sweat, oil, or tears.

Unlike traditional waterproof mascaras that require harsh, oil-based removers, this formula slides off effortlessly with just warm water and gentle pressure, protecting your delicate lashes from tugging and breakage. Its fine-bristled brush is designed to catch every lash from root to tip, providing clump-free definition and a natural-looking curl that lasts all day. Ideal for daily wear, sensitive eyes, and anyone with oily eyelids.

• Who It's For: Anyone seeking a reliable, everyday mascara that won't smudge, flake, or run, especially in warm and humid weather. Perfect for those with oily eyelids, sensitive eyes, or contact lens wearers.
• What It Does: Coats each lash in a flexible polymer tube for a smudge-proof, lengthening, and defining effect. Creates a clean, natural finish that holds a curl.
• What to Expect: Beautifully separated, lengthened lashes with a natural-looking finish. All-day wear without smudging. Remarkably easy removal with only warm water—no makeup remover needed.

1. Step 1: Curl Lashes. Use an eyelash curler on clean, dry lashes for the best lift.
2. Step 2: Apply Mascara. Starting from the base of your lashes, wiggle the wand upwards to the tips. Apply 1-2 coats for a natural, defined look.
3. Step 3: Let It Set. Allow the mascara to dry for about 30-60 seconds before blinking heavily or applying a second coat.

Application (AM):

• Prep: Always start with clean, dry eyelashes. For maximum lift and curl, use an eyelash curler before applying mascara.
• Apply: Pull the wand out of the tube and wipe off any excess product on the rim. Place the wand at the root of your upper lashes and wiggle it back and forth to build a solid base. Sweep the wand upwards to the tips.
• Coats: For a natural daily look, one coat is often enough. For more definition, wait about 30 seconds and apply a second coat. Use the tip of the wand for hard-to-reach inner and outer corner lashes.

Removal (PM):

• Magic of Warm Water: This mascara does not require any oil-based or micellar makeup removers.
• Saturate: Splash your lashes with plenty of warm water (lukewarm, like your shower temperature) for about 15-30 seconds. You can also press a warm, damp cotton pad or washcloth against your closed eyes.
• Gently Slide: Using your fingertips or the cotton pad, gently slide the mascara "tubes" off your lashes. You will see the tiny tubes come off without any black smearing. Do not rub or pull.

The Old Myth: "You need a strong, oil-based remover to get rid of long-lasting mascara, which means rubbing and irritating your eyes."

The New Truth: Modern tubing technology offers a smarter, gentler way. This mascara creates water-resistant films around each lash that are impervious to oil and sweat but dissolve with warm water. This replaces aggressive rubbing and potential lash loss with a simple, damage-free removal process, making it a safer and more effective choice for daily wear and sensitive eyes.

• Smudging & Flaking ("Panda Eyes"): Its film-forming technology creates tubes that do not smudge, flake, or transfer, even on oily eyelids or in high humidity.
• Straight or Droopy Lashes: The lightweight formula helps to hold a curl throughout the day without weighing lashes down.
• Sensitive Eyes: The gentle formula and flake-free wear minimize irritation. Easy water-only removal prevents the stinging and rubbing associated with traditional makeup removers.
• Difficult Mascara Removal: Eliminates the need for harsh removers, preserving lash health and saving time in your PM routine.

• Official Korean Name: 헤이미쉬 데일리즘 스머지 스탑 마스카라 (Heimish Dailism Smudge Stop Mascara)
• Period After Opening (PAO): 6 months.
• Country of Manufacture: South Korea.

• Halal Status: Halal-Friendly*. This product does not contain alcohol (ethanol/denat.) or any animal derivatives forbidden in a Halal lifestyle.
• Vegan Status: Vegan-Friendly*. The formula is free from animal-derived ingredients like beeswax or carmine.
• Animal Testing Policy: Cruelty-Free*. The brand heimish states that it does not test its products on animals.

*Self-assessed by Adilsons based on available ingredient data (no ethanol/denat.; no haram animal-derived ingredients detected). / *Self-assessed by Adilsons based on available ingredient data (no animal-derived ingredients detected). / *Brand-stated; not certified by an independent body.

Key Components Explained:

• Acrylates/Ethylhexyl Acrylate Copolymer: This is the primary film-forming polymer that creates the "tubes" around each lash. It provides the water-resistant, smudge-proof properties while allowing for easy removal with warm water.
• Iron Oxides (CI 77499): Provides the deep black pigment for the mascara.
• Carnauba Wax: A natural plant-based wax that helps the formula adhere to lashes and contributes to holding the curl.

Full INCI List: Acrylates/Ethylhexyl Acrylate Copolymer, Water, Iron Oxides (CI 77499), Glyceryl Stearate SE, Glycerin, Alcohol Denat., Stearic Acid, VP/Eicosene Copolymer, Copernicia Cerifera (Carnauba) Wax, PVP, Potassium Hydroxide, Methylglucamine, Ethylhexylglycerin, Xanthan Gum, Disodium EDTA, Phenoxyethanol, Sodium Dehydroacetate.

This mascara is fragrance-free and does not contain any added essential oils or synthetic perfumes, making it suitable for those with sensitivities to scent. It does not contain any of the 26 major allergens declarable under EU regulations. However, as with any eye product, a patch test is always recommended if you have highly reactive skin.

• For External Use Only: Keep out of direct contact with the eye. If product enters the eye, rinse thoroughly with water.
• Discontinue Use: If you experience any redness, itching, or irritation on the eyelid or in the eye, stop using the product immediately and consult a health professional if symptoms persist.
• Hygiene: Do not share your mascara with others to prevent the spread of bacteria. Do not pump the wand in and out of the tube, as this pushes air inside and can dry out the product and introduce contaminants.
• Patch Test: Before first use, apply a small amount to the outer corner lashes of one eye. Wait 24-48 hours to ensure no irritation occurs.

• Texture: A smooth, lightweight liquid that is not overly thick or goopy. It glides onto lashes easily without clumping.
• Finish: Dries down to a natural, satin-black finish that defines and lengthens lashes without making them look stiff or crunchy.
- Scent: Odourless.
• Formulation Science: This is a "tubing" or "film-forming" mascara. Instead of painting lashes with wax and pigment like traditional mascaras, it uses a flexible polymer to create individual water-resistant tubes around each lash. This technology is what makes it completely smudge-proof against skin oils but easily removable with warm water.

• Issue: My lashes are clumping slightly.
  • Solution: You may be applying too much product at once. Before applying, gently wipe the excess mascara off the wand against the rim of the tube. Apply in thin, even coats.
• Issue: The mascara isn't holding a curl.
  • Solution: Ensure your eyelashes are completely clean and dry before curling. After curling, apply the mascara immediately. A wet or oily lash surface can cause the curl to drop.
• Issue: It's not coming off easily with my makeup remover.
  • Solution: Stop using the makeup remover! This mascara is designed to be removed with warm water only. Oil or micellar-based removers are ineffective against the polymer tubes. Use warmer water and allow it to soak for a few seconds before gently sliding the tubes off.

This mascara is exceptionally well-suited for the hot and humid climate of Mauritius. Its "smudge stop" technology is specifically designed to resist sweat, humidity, and the natural oils your skin produces more of in warm weather.

• Humidity-Proof: The polymer tubes will not run or smear, even on the most humid days.
• Beach & Pool Day Friendly: While not a "waterproof" mascara for swimming, it resists splashes and sweat, making it a great choice for a day at the beach. It won't give you panda eyes, and it removes easily at the end of the day without harsh scrubbing.
• Oily Skin Saviour: If you find that most mascaras transfer onto your brow bone or under-eye area by midday, this formula is your solution. The tubes do not react with skin oils, ensuring a clean look from morning to night.

At Adilsons, we guarantee 100% authenticity. All our products, including this heimish mascara, are sourced directly from the brand or their authorised distributors in South Korea. We ensure every item is genuine, fresh, and meets the highest quality standards. You can verify authenticity through the official packaging, batch codes, and by scanning any verification seals provided by the brand.

If you have any questions about a product's authenticity, please contact us on WhatsApp at +230 5 778 2336.

• Size: 9g
• Estimated Uses: A standard mascara tube contains enough product for approximately 100-150 applications.
• Reorder Cadence: For hygiene reasons, it is recommended to replace your mascara every 3 to 6 months, regardless of how much is left. With daily use, you should plan to repurchase after about 3 months. The 6-month PAO (Period After Opening) is the maximum recommended usage time.

Effortless Eye Makeup & Removal Kit

• THE FACE SHOP DESIGNING EYEBROW PENCIL 05 DARK BROWN — To frame your eyes with natural, defined brows.
• THE FACE SHOP FMGT INK GRAFFI BRUSH PEN LINER 01 INK BLACK — For a sharp, long-lasting eyeliner look that complements your defined lashes.
• heimish DAILISM SMUDGE STOP MASCARA 9G — Your smudge-proof mascara for perfect lashes.
• SKIN1004 MADAGASCAR CENTELLA LIGHT CLEANSING OIL 200ML — To gently dissolve face and eye makeup (excluding the mascara, which needs warm water) and sunscreen at the end of the day.

Daily Essentials with Sun Protection

• COSRX LOW pH GOOD MORNING GEL CLEANSER 150ML — To start your day with a clean, balanced canvas.
• Beauty of Joseon RELIEF SUN : RICE + PROBIOTICS 50ML — Essential daily sun protection that wears beautifully under makeup.
• heimish DAILISM SMUDGE STOP MASCARA 9G — For defined, humidity-proof lashes.

This mascara is an excellent choice if your primary goals are smudge-proof wear, easy removal, and natural-looking length and definition. However, if your needs are different, consider these alternatives from our catalog:

• For More Volume: MISSHA 3D MASCARA — Choose this if you prioritize building volume for a fuller, more dramatic lash look. Why: Its unique triangular brush is designed to grab and coat each lash for a thickening effect, though it uses a traditional wax-based formula that requires a makeup remover.
• For Priming & Extra Hold: ETUDE DR.MASCARA FIXER FOR PERFECT LASH 6G — Choose this if you love your current mascara but need to boost its performance. Why: This clear formula acts as a primer to enhance curl and volume, or as a top coat to make any non-tubing mascara more smudge-resistant.

Mindful Reminder: If you already have a mascara at home that you enjoy, we encourage you to finish it first. This helps reduce waste and gives you a chance to fully appreciate the products you own.

• Packaging: Comes in a sleek, minimalist 9g plastic tube with a screw-on cap. The wand features a slim, curved brush with fine bristles, designed for precise application and lash separation.
• Hygiene: To maintain product integrity and for eye safety, avoid pumping the wand in the tube. This forces air inside, which can dry out the mascara and introduce bacteria. Instead, gently swirl the wand inside to pick up product.
• Storage: Store upright in a cool, dry place away from direct sunlight to preserve the formula's consistency and effectiveness.
• Travel: The secure, lightweight tube is travel-friendly and will not leak.

Note: The following are aggregated sentiments from real users on platforms like Reddit and YesStyle, reflecting common experiences with tubing mascaras like this one.

• "This is my holy grail for humid weather. I have oily eyelids and every single mascara, even expensive waterproof ones, would give me panda eyes by lunch. This one does not budge. AT ALL. And the fact that it comes off with just water is magic." — Paraphrased from Reddit, r/AsianBeauty (2024-05)
• "I was shocked the first time I removed it. I thought I was pulling my lashes out but it was just the little tubes sliding off. It's so gentle! My lashes feel healthier since I stopped using my harsh makeup remover." — YesStyle review (2024-02)
• "It gives a very natural, 'your lashes but better' look. It's great for length and definition. Just keep in mind, it's not a super volumizing mascara. If you want big, dramatic lashes, you might need to layer it over a volumizing primer." — Amazon customer review (2024-07)

Launched in 2016, heimish is a modern Korean beauty brand that champions a simple yet effective approach to skincare and makeup. Their philosophy revolves around enhancing an individual's natural beauty and uniqueness, rather than masking it. Focusing on clean, high-quality, and natural ingredients, heimish products are designed to be gentle, effective, and a pleasure to use, promoting a sense of well-being and confidence in your own skin.

• Tubing Mascara: A type of mascara that uses flexible polymers to form water-resistant, tube-like encasements around each eyelash, rather than painting them with waxes and pigments.
• Smudge-Proof: Resistant to smearing or transferring, typically due to contact with skin oils, sweat, or humidity.
• PAO (Period After Opening): The symbol on cosmetic packaging (an open jar with a number like "6M") that indicates the recommended length of time a product should be used after it has been opened.

• Official Retailer: Adilsons
• WhatsApp Support: +230 5 778 2336
• Email: info@adilsons.mu

We are committed to bringing you the best of authentic K-beauty. Every product is carefully curated and sourced directly from brands or their official distributors in South Korea. We believe in ingredient transparency, efficacy, and promoting a healthy, mindful approach to beauty for our Mauritian community.

1. Is this mascara waterproof? Can I go swimming with it?

It is highly water-resistant but not fully waterproof in the traditional sense. It will resist rain, sweat, and tears without smudging. However, prolonged submersion in water (like swimming) will cause the tubes to loosen and come off. Its main advantage is being "smudge-proof" against daily life and humidity.

2. Will this mascara give my lashes a lot of volume?

This formula excels at lengthening and defining for a clean, natural look. It provides some volume, but it is not a heavy, dramatic volumizing mascara. For extra volume, you can apply it over a dedicated volumizing primer.

3. Is it suitable for sensitive eyes or contact lens wearers?

Yes, tubing mascaras are often recommended for sensitive eyes. Because the formula doesn't flake off in particles like traditional mascaras, there is less risk of irritation. The easy, rub-free removal with warm water also significantly reduces stress on the delicate eye area.

• Best For: Those who need a dependable, everyday mascara that provides natural definition and will not smudge in Mauritius's hot, humid climate.
• Key Benefits: Absolutely zero smudging or flaking. Incredibly easy and gentle removal with only warm water. Great for defining and lengthening lashes.
• Keep in Mind: This is not the mascara for creating thick, dramatic, high-volume lashes. It focuses on a clean, defined aesthetic.

• Coverage: Island-wide delivery (Mauritius).
• Processing & Timing: Orders process in 1–2 business days. After pickup by our partners, delivery typically takes another 1–5 business days.
• Returns: Opened cosmetic items like mascara are non-returnable for hygiene reasons, except in the case of a manufacturing defect or damage upon delivery (must be reported within 48h).

Source of Truth: This is a quick snapshot. For full details, please refer to our official policy pages.

• Refunds & Returns Policy: https://adilsons.mu/policies/refund-policy
• Shipping Policy: https://adilsons.mu/policies/shipping-policy