Anua HEARTLEAF PORE CLAY PACK 100ML

Values you can trust: 100% Genuine* / Halal-Friendly* / Cruelty-Free* / FA-Conditional

If you've tried clay masks that leave your face feeling raw and tight for hours, that's not a sign the mask is "working harder" — it's over-drying, and this formula's hydrating tail exists specifically to prevent that.

Pros: genuinely high clay concentration (20% Kaolin + 3.5% Bentonite), real 10.1% Heartleaf extract for soothing, hydrating ingredients (Panthenol, Ceramide NP, Sodium Hyaluronate) built into the same formula.

Caveats: contains Fragrance and Soluble Collagen (not vegan-friendly), and Sorbitan Oleate is a real FA-conditional ingredient worth a patch test if you're fungal-acne-prone.

In Mauritius heat, sebum production genuinely increases — but using a clay mask more than 1-3 times a week (depending on skin type) strips more oil than your skin can replace, triggering compensatory overproduction that leaves you feeling like you need the mask even more often.

This formula's Panthenol, Ceramide NP, and Sodium Hyaluronate exist specifically to buffer that drying effect so a properly-timed weekly treatment doesn't tip into the over-masking cycle — but frequency discipline still matters more than the formula alone.

Classification: GREEN (generally safe for all ages), with guidance. This formula contains no disclosed clinical-strength chemical exfoliants (no BHA/AHA percentage, no retinoid) — the Protease enzyme present is undisclosed in strength and functions alongside the clays' physical absorption, not as a standalone strong active.

For teens dealing with oily, congested skin, this can fit into a simple routine of cleanser, moisturizer, and daily sunscreen — start with once weekly and a shorter 5-10 minute wear time to gauge tolerance.

1. When: PM, 1-2 times per week (up to 3x for very oily skin).
2. How much: An even layer thick enough that skin isn't visible through it.
3. How: Apply to clean, dry skin, avoiding eyes and mouth, leave 10-15 minutes until it starts to dry (not fully cracked), rinse with lukewarm water.

Introduce this as the ONLY new product in your routine. Wait a full 14 days before adding anything else. This isolation window ensures you can identify whether any reaction is caused by this specific product.

1. Cleanser — double-cleanse first if wearing makeup or water-resistant sunscreen.
2. THIS PRODUCT — even layer on clean, dry skin, 10-15 minutes, rinse.
3. Hydrating toner (optional) — rebalances immediately after rinsing.
4. Moisturizer — locks in hydration after the clay's drying effect.

Texture rule after rinsing: continue thinnest to thickest — toner, then serum, then moisturizer.

Technique: apply with clean fingers or a spatula to fully dry skin; leave until it just starts to dry, not fully cracked and tight — over-drying is the main cause of post-mask tightness, not the formula itself.

Wait time: 10-15 minutes on skin; rinse with lukewarm water, gently massaging to help lift residue, then pat dry.

This is an encyclopedia map of all product types. You do not use all of these daily. You select modules based on your skin state.

Global rules: viscosity ladder runs thinnest to thickest, water-phase before oil-phase, treatments before seals. Wait-time defaults: watery layers 10-20s, serum layers 30-60s, before sunscreen 10-15 minutes if going outdoors. Default amounts: watery toner 5-8 drops, serum 2-3 drops or 1 pump, gel moisturizer 1-1.5 peas, cream 1-2 peas, sunscreen 2-finger rule for face. If the routine pills, stings, or feels heavy, reduce layers, not increase.

AM Maximum Stack: (1) Rinse/Gentle Cleanse — optional; (2) pH-prep toner — optional; (3) Hydrating toner layers — optional; (4) Essence — optional; (5) Mist — optional; (6) Booster/soothing serum — optional; (7) Antioxidant lane (choose one) — optional; (8) Pigment support lane (choose one) — optional; (9) Hydration serum lane — optional; (10) Oil-control lane (choose one) — optional; (11) Peptides/repair lane — optional; (12) Eye serum/cream — optional; (13) Moisturizer; (14) Optional sealing layer — only if dry/AC; (15) Sunscreen SPF50+ PA++++ — non-negotiable; (16) Lip SPF — optional. In AM, prioritize comfort and SPF adherence over stacking.

PM Maximum Stack: (1) Micellar pre-cleanse — optional; (2) Oil cleanser/balm — if SPF/makeup; (3) Water cleanser (second cleanse); (4) pH-prep toner — optional; (5) Hydrating toner layers — optional; (6) Essence — optional; (7) Soothing/barrier serum — optional; (8) Anchor treatment product (THIS PRODUCT, on its 1-2x/week night); (9) Targeted serum — optional, only if non-conflicting; (10) Moisturizer; (11) Sleeping mask — optional; (12) Occlusive seal — optional; (13) Spot treatment/patch — as needed; (14) Lip sleeping mask — optional. Do not layer retinoids with AHA/BHA in the same night; keep "one lane" per night.

Lane strictness: Retinoid OR Exfoliation OR Strong Vitamin C (LAA) OR Acne-control active per routine; barrier/hydration can always accompany. If unsure, default to the safest lane — barrier/hydration — and reduce layers.

As a wash-off treatment mask, this occupies its own weekly "slot" rather than a daily layering position — applied to clean, dry skin, left to dry partially, then fully rinsed before any leave-on product follows.

It behaves as a water-phase clay suspension; the clays' physical drying action (not a chemical reaction) is what pulls sebum and debris to the surface as the mask sets.

Rest days: always leave at least one day between this mask and any other exfoliating product to let the barrier recover.

Overuse warning: exceeding 3x/week (oily skin) or 1x/week (normal/combination) does NOT produce faster results — it produces barrier damage and rebound oiliness. In Mauritius' most humid months, increasing to twice weekly is reasonable; in drier winter months, drop back to once weekly.

Before starting this product, your routine should already include a basic cleanser and moisturizer. Without a moisturizer already in place, the clay's drying effect will leave skin under-supported afterward.

If your skin stings on moisturizer or feels tight within 30 minutes of cleansing, your barrier is below threshold — hold off on this mask and use a barrier-repair routine like Anua Heartleaf 70% Soothing Cream first.

Excess sebum and shine: Kaolin and Bentonite physically absorb oil from within the pore as the mask dries. Clogged pores and blackheads: the same absorptive action, aided by an undisclosed-strength Protease enzyme for secondary exfoliation. Redness and irritation: 10.1% Heartleaf Extract and Centella Asiatica calm the skin during and after the treatment.

What this product cannot do: it cannot permanently shrink pore size (only reduces the appearance of congestion), and it cannot resolve active cystic or hormonal acne on its own.

• Pre-mask cleanse: Anua Heartleaf Quercetinol Pore Deep Cleansing Foam 150ml — clears surface debris so the clay's absorptive action targets the pore itself. PM only.
• Post-mask soothing cream: Anua Heartleaf 70% Soothing Cream 100ml — replenishes moisture and calms skin after the clay's drying effect. PM.

Pilling pairs: none directly — as a rinse-off treatment, the mask itself doesn't remain to pill with subsequent layers, though skipping a moisturizer beforehand can leave skin too dry for smooth product application afterward.

This is a conflict-solver for ACTIVE ingredients. If you run multiple actives, use these rules to avoid irritation, deactivation, and barrier damage.

× AHA/BHA or Retinoid: never use this mask the same night as a strong AHA/BHA toner or a retinoid — both are exfoliation-adjacent, and stacking them significantly increases over-exfoliation risk. Instead: alternate nights (this mask Tuesday/Saturday, retinoid or acid Thursday, with rest days between).

Barrier override: if moisturizer stings or skin feels tight within 30 minutes of cleansing, pause this mask entirely until the barrier recovers with 3-7 days of gentle, hydration-only care.

Pre-period breakouts happen because progesterone causes the pore lining to physically swell, narrowing the opening and trapping sebum beneath — this mask's absorptive clays help clear that trapped sebum before it escalates into a breakout.

Chronic stress elevates cortisol, which increases sebum production and inflammatory acne risk — a weekly clay treatment can help manage the resulting congestion, but Heartleaf and Centella's calming presence here matters just as much during high-stress periods, since stressed skin is also more reactive to a drying treatment.

MYTH: "A clay mask should feel tight and cracked before rinsing for it to work." REALITY: letting it fully harden and crack over-dries skin unnecessarily — rinse as soon as it starts to dry, not once it's rock-hard.

MYTH: "This mask will permanently shrink my pores." REALITY: no cosmetic product changes pore size permanently — clearing congestion just makes pores look smaller until they refill with debris.

Hard water note: Mauritius tap water hardness varies by region; hard water can leave a calcium-stearate film after rinsing this mask off. Follow with a hydrating toner to help counteract that residue.

*Quercetin sits far below the estimated 1% line at 100 parts per billion — a real ingredient, but present at a trace, likely marketing-driven concentration rather than a functional dose.

Full INCI List: Water, Kaolin, Houttuynia Cordata Extract, Glycerin, Propanediol, Butylene Glycol, Bentonite, [--- Estimated 1% Line ---] Hexylene Glycol, Zea Mays (Corn) Starch, 1,2-Hexanediol, Glyceryl Glucoside, Betaine, Decyl Glucoside, Centella Asiatica Extract, Ficus Carica (Fig) Fruit Extract, Laminaria Japonica Extract, Eclipta Prostrata Leaf Extract, Sodium Hyaluronate, Hydrogenated Lecithin, Soluble Collagen, Potassium Cetyl Phosphate, Calamine, Houttuynia Cordata Powder, Xanthan Gum, Dipropylene Glycol, Chlorella Vulgaris Powder, Sodium Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Polyisobutene, Triethoxycaprylylsilane, Allantoin, Sorbitan Oleate, Caprylyl/Capryl Glucoside, Fructooligosaccharides, Protease, Beta-Glucan, Panthenol, Hydrolyzed Hyaluronic Acid, Ceramide NP, Quercetin, Palmitoyl Tripeptide-5, Fragrance, Hydroxyacetophenone, Ethylhexylglycerin, Pentylene Glycol, Iron Oxide Yellow.

Preservative system: 1,2-Hexanediol, Hydroxyacetophenone, and Ethylhexylglycerin — a modern, paraben-free preservative combination.

Fragrance status: Synthetic Fragrance (Parfum) — some retailer copy describes a "eucalyptus" note, though eucalyptus oil is not itself a named INCI entry, suggesting it's part of the undisclosed fragrance compound.

*Based on brand-declared INCI. The term "Fragrance" in the INCI list may contain undisclosed allergens. Patch test advised for sensitive individuals.

EU 26 allergen screen: None named explicitly in the declared INCI outside the bare Fragrance entry.

Alcohol disclosure: Alcohol-Free — no denatured or drying alcohol present.

Halal status: Halal-Friendly*. *Self-assessed by Adilsons based on available INCI data. No ethanol from fermentation and no explicitly porcine-derived ingredients detected. Soluble Collagen's animal source is not specified — Muslims with stricter requirements should consult their own scholars given this ambiguity. This is NOT a formal Halal certification.

Vegan status: NOT vegan-friendly. This formula contains Soluble Collagen, an ingredient that is typically animal-derived (commonly bovine, marine, or porcine sourced) unless specifically stated otherwise, which is not disclosed here. Unlike most Anua products, this one is not claimed or treated as vegan-friendly.

Cruelty-free status: Brand-stated, uncertified. *Brand-stated policy. Not independently certified by Leaping Bunny, PETA, or equivalent third-party audit.

Microplastic-Free: Yes — Sodium Acrylate/Sodium Acryloyldimethyl Taurate Copolymer and Polyisobutene are texturizing agents, not solid microplastic beads.

MFDS classification: General Cosmetic — no evidence of Functional Cosmetic registration found for this product.

No independent clinical trial data was found for this specific product; the brand's pore-care and sebum-absorption claims rest on the well-documented general properties of Kaolin and Bentonite clays in cosmetic chemistry, and Houttuynia Cordata's documented anti-inflammatory profile, rather than a study of this exact formula.

Fungal Acne Safety: FA-Conditional. Sorbitan Oleate is a real, commonly cited feeding ester; the 10-15 minute rinse-off contact time reduces but does not eliminate real-world risk. Patch test if you have a confirmed fungal-acne tendency.

Assessment: None. As a rinse-off treatment applied on its own dedicated night, it doesn't remain on skin to interact with other product layers.

Color baseline: a soft, off-white to pale-yellow clay (Iron Oxide Yellow is a declared colorant). Separation into distinct watery and solid layers that won't remix, or a sour smell, signals spoilage.

Storage: keep the tub in a cool, dry place away from direct sunlight and extreme bathroom heat/humidity swings, which can affect the clay's texture over time.

Spoilage signs: persistent separation, an off/sour smell, or visible mold — when in doubt, discard.

Patch test: apply a pea-sized amount behind the ear or on the inner jawline, leave 10 minutes, rinse, then wait 24-48 hours before full-face use.

72-hour barrier reset (if adverse reaction): STOP ALL ACTIVES. For 72 hours, use ONLY a gentle cleanser, plain moisturizer, and mineral SPF. No acids, retinoids, Vitamin C, exfoliants, or essential oils. After 72 hours, reintroduce ONE product per 14 days.

Emergency stop signals: hives, swelling, blistering, persistent burning, or breathing difficulty — seek emergency care.

Top mistakes: (1) leaving the mask on until fully cracked and hard, over-drying skin; (2) using it more than the recommended weekly cap chasing faster pore-clearing results; (3) applying on top of active breakouts or broken skin; (4) skipping moisturizer afterward; (5) combining it the same night as a strong AHA/BHA or retinoid.

Overuse threshold: 3x/week maximum for oily skin, 1x/week for normal/combination — exceeding this does not produce faster results, it produces barrier damage and rebound oiliness.

At approximately 4-5ml per full-face application, the 100ml tub provides roughly 20-25 applications. At once-weekly use, that's about 5-6 months; at twice-weekly, about 2.5-3 months.

Reorder about 2 weeks before estimated depletion to allow shipping time.

This mask is a weekly treatment step, not a daily product — building a routine around it means bracketing it with a matching cleanser and a genuinely restorative moisturizer.

PM (mask night): (1) Anua Heartleaf Quercetinol Pore Deep Cleansing Foam, pea-sized, 30-60s → (2) this mask, even layer, 10-15 minutes → (3) hydrating toner, 5-8 drops → (4) Anua Heartleaf 70% Soothing Cream, 1-2 peas.

If your skin is barrier-compromised right now: skip this mask entirely and run a barrier-repair-only routine for 3-7 days before reintroducing it.

If you're also using a retinoid or strong AHA/BHA: keep this mask on a completely separate night with at least one rest day on either side.

After purchasing, you will receive our skincare education email series covering this product in depth.

The recommendations above are based on formulation synergy with this clay pack, not on margin or stock levels. If a pairing does not exist in our catalog, we say so. If you already own a product that fills the same role, use what you have first.

If your skin is easily irritated or prone to redness: AXIS-Y Mugwort Pore Clarifying Wash Off Pack 100ml — Mugwort extract offers a gentler, more anti-inflammatory-forward approach. If you want mild physical exfoliation built in: Beauty of Joseon Red Bean Refreshing Pore Mask 140ml — combines clay with Red Bean powder texture (currently low stock — check availability). If you want a dramatic tightening sensation alongside pore care: SKIN1004 Zombie Beauty Zombie Pack & Activator Kit.

Full ingredient specifics for all three alternatives were not independently re-researched in this pass — the comparison above is stated at the verified catalog-listing/positioning level, not a detailed INCI-to-INCI comparison.

Choose Anua Heartleaf Pore Clay Pack over AXIS-Y Mugwort Pore Clarifying Wash Off Pack if you need stronger sebum-absorption at a verified concentration: this product's 20% Kaolin + 3.5% Bentonite figures are brand-disclosed and unusually well corroborated, giving you a known clay strength rather than an undisclosed one.

Upgrade triggers (IF/THEN): If you specifically want a disclosed, high clay percentage rather than an undisclosed "clay blend," THEN this product's transparency is the deciding factor. If you are vegan or fragrance-sensitive, THEN choose the Mugwort alternative instead. If your skin is reactive/redness-prone, THEN the gentler Mugwort formula is the safer starting point.

Timing and lane compatibility: PM only, 1-2x/week treatment slot; never the same night as a retinoid or strong AHA/BHA.

Don't upgrade if: you're vegan (Soluble Collagen disqualifies this product); you're fragrance-sensitive; your skin is currently reactive or barrier-compromised.

If you match 2 or more upgrade triggers above, THIS is worth choosing. If not, the alternative is sufficient and safer. Consistency beats complexity.

This product's PRIMARY function is: weekly clay-based sebum absorption and pore decongestion. You do NOT need this if you already own an open clay or purifying mask — finish that first before purchasing.

Check your shelf for an open mask with the same primary role; with a 12-month PAO, buying new while old expires is unnecessary waste.

Stacking assessment: No Benefit if you already own another clay-based mask (same mechanism); Marginal Benefit if you own a different treatment type (e.g. a hydrating sheet mask, which serves a different role entirely).

This product is sourced through authorized Korean distributors — primarily Craver Co., Ltd (South Korea), alongside other verified distribution partners. Craver is a major Korean beauty distributor and the parent company of SKIN1004, handling authorized distribution for multiple K-beauty brands. All products are shipped directly to Mauritius via verified channels.

For comprehensive information about how we verify authenticity, our layered verification system, and how to check your product at home, visit our dedicated Authenticity and Trust page.

Genuine tubs carry Korean and English label text, a clear batch code, and an expiration date, with a properly sealed inner lid. If you have any doubt about a specific unit, contact us on WhatsApp with a photo before use.

Brand: Anua. Parent Company: The Founders Inc., a Korean beauty brand incubator. Founded: 2019. Headquarters: Seoul, South Korea. Hero Product: the Heartleaf 77% Soothing Toner.

Anua centers its formulas on Houttuynia Cordata (Heartleaf) as a signature soothing ingredient across the brand, including in treatment products like this one. This particular SKU is a notable exception to the brand's general vegan positioning due to its Soluble Collagen content — worth knowing if vegan status matters to your purchase decision.

A real Hwahae (K-beauty review platform) reviews page exists for this exact product, and Skinsort's own aggregation ranks it as the top-rated, most popular Anua wash-off mask on that platform — a real, if platform-specific, popularity signal. A dedicated blog review (glooshi.com) also exists for this product.

Specific individual review quotes could not be independently re-verified via WebSearch this run (direct page access was blocked by environment restrictions), so no dated or attributed quotes are stated here as fact. Community reviews with specific complaint patterns for this exact product were not independently corroborated in this research pass.

Sustainability: the tub is Type 5 PP plastic, recyclable where local Mauritius facilities accept it.

How is this different from other clay masks? It combines a genuinely high, brand-disclosed clay concentration (20% Kaolin + 3.5% Bentonite) with 10.1% Heartleaf extract and a hydrating tail (Panthenol, Ceramide NP), aiming for a less drying experience than a plain clay mask.

Can I use this if I have dry skin with clogged pores? Yes, but as a spot treatment on congested areas (nose, chin) for 5-7 minutes rather than a full-face application, followed by a rich moisturizer.

Will this mask shrink my pores permanently? No — no cosmetic product changes pore size permanently; it makes pores look smaller by clearing out what's congesting them.

Is it vegan? No — it contains Soluble Collagen, an animal-derived ingredient by default absent evidence otherwise, unlike most of the brand's other products.

Is it normal for it to tingle? A brief, mild tingle can be normal; it should never burn or be painful — rinse off immediately if it does.

Kaolin / Bentonite

Natural absorbent clays used in cosmetics to draw excess oil and impurities out of the skin.

Houttuynia Cordata (Heartleaf)

A plant extract known for anti-inflammatory and soothing properties, often used to calm acne-prone and sensitive skin.

Protease

An enzyme that helps break down dead skin cell buildup, offering a mild secondary exfoliation alongside physical clay action.

MFDS

Korea's Ministry of Food and Drug Safety, which classifies cosmetics as General or Functional.

PAO

Period After Opening — the number of months a product remains safe/effective once opened.

Every product sold by Adilsons Beauty is 100% genuine, sourced through authorized Korean distribution channels. Full details on our verification system: Authenticity and Trust.

Our team is available to help you build a routine, troubleshoot reactions, and answer ingredient questions. WhatsApp: +230 5 778 2336.

For in-depth skincare education, visit our blog at adilsons.mu/blogs/k-beauty or subscribe to our email to get our guided education series delivered to your inbox.

Coverage: Island-wide delivery (Mauritius).

Processing and Timing: Orders process in 1-2 business days; usually ready by Day 3 for pickup by our delivery partners/regional team. Partner collection can take up to 1 week. After pickup, delivery typically takes 1-5 business days (weekdays only).

Express: May be available by region; request on WhatsApp: +230 5 778 2336.

Liquids/Sensitive Items: Serums, toners, liquid makeup (and kits containing liquids) are pickup or door-to-door only; checkout enforces this.

Scheduling: Deliveries run by region on set schedules; we will contact you the evening before.

Pickup: Citadelle Mall pickup available.

Returns: No change-of-mind exchanges.

Refunds (Summary): For defective/damaged on receipt (report within 48h), wrong item, or manufacturing defect within 6 months. Refunds via bank transfer (7-10 business days); card refunds may incur a 5% processor fee (fee not charged for defects/order errors). Opened skincare/personal-care items are non-returnable (except if damaged on delivery).

Source of Truth: This is a quick snapshot. If anything differs, the policy pages are final.

Store Policies: For the most up-to-date information, please review our Shipping Policy and Refund Policy.

Best for: oily, combination, and acne-prone skin dealing with clogged pores, blackheads, and excess shine, who want a weekly treatment with a genuinely disclosed, high clay concentration.

Key benefits: a real, brand-verified 20% Kaolin + 3.5% Bentonite clay dose, 10.1% Heartleaf extract for calming, and a built-in hydrating tail (Panthenol, Ceramide NP) that reduces (though doesn't eliminate) the typical clay-mask tightness.

Keep in mind: it contains added Fragrance and Soluble Collagen — making it the rare Anua product that is not vegan-friendly — and should never be used the same night as a strong AHA/BHA or retinoid.

Hard water interaction: as a rinse-off treatment, this mask is affected by Mauritius' regionally variable hard water the same way any rinse-off product is — a calcium-stearate film can form after rinsing, adding to the clay's own drying effect. A hydrating toner immediately after helps counteract that combined residue.