ETUDE DOUBLE LASTING FOUNDATION SPF35 PA++ 30G

This foundation delivers buildable, semi-matte coverage designed to withstand heat and humidity, making it a reliable choice for long days in Mauritius. Its "Double Fix System" helps the formula adhere closely to the skin for a smooth finish that resists transferring onto masks.

Values You Can Trust: Cruelty-Free* / 100% Authentic Guarantee

*Brand-stated; not certified by an independent body.

Finding a foundation that doesn't melt off by lunchtime can be a real challenge in our climate. The ETUDE Double Lasting Foundation is specifically formulated for longevity and a shine-controlled finish.

• Finish: Natural, semi-matte. Not flat or overly drying.
• Coverage: Medium, but easily buildable to full coverage where needed without feeling heavy.
• Wear Time: Aims for 24-hour staying power, helping to minimise re-application. (Brand test)
• Sun Protection: Contains SPF35 PA++ for supplemental UV protection.
• Best for: Normal, combination, and oily skin types looking for a durable, everyday foundation.

• UV Filters: Hybrid (Titanium Dioxide, Zinc Oxide, Ethylhexyl Methoxycinnamate).
• Protection Level: SPF 35 (UVB protection) and PA++ (UVA protection).
• SPF Reality Check: The SPF rating on makeup is a helpful bonus, not a replacement for primary sunscreen. To get the full SPF 35, you would need to apply a very thick layer (about 2mg/cm²), which is far more than a typical foundation application.
• The Rule: Always apply a separate, dedicated sunscreen of SPF 30 or higher as the last step of your skincare routine, before this foundation. Think of the foundation's SPF as extra insurance, not the main policy.
• Reapplication: It's impractical to reapply foundation throughout the day. For topping up sun protection, use a sunscreen powder or a setting spray with SPF over your makeup.
• White Cast: As a tinted product, it does not leave a traditional "white cast," but choosing the correct shade is essential for a natural look.

1. Skincare & Sunscreen: After cleansing, apply your usual moisturiser and a dedicated sunscreen (SPF 30+). Let it set for 1-2 minutes.
2. Foundation: Dispense 1-2 pumps of the Double Lasting Foundation. Dot onto your face and blend with a damp sponge, brush, or your fingertips.
3. Set (Optional): For maximum oil control and wear time in Mauritius' humidity, lightly dust a translucent powder over your T-zone.

Mindful Tip: Already own a foundation? Use it up before opening a new one. This helps you get the best value and see if your current product truly isn't meeting your needs.

A well-prepped base ensures your foundation looks smooth and lasts longer.

• Minimalist (4 steps): 1) Gentle Cleanser → 2) Moisturiser → 3) Dedicated Sunscreen SPF 30+ → 4) ETUDE Double Lasting Foundation.
• Optional: If you have oily skin, apply a mattifying primer after your sunscreen and before the foundation. If you have dry skin, use a hydrating toner before your moisturiser.
• Wait Times: Allow your sunscreen to absorb for at least 1-2 minutes before applying the foundation. This prevents pilling and ensures both products perform correctly.

Thoroughly removing long-wear makeup is key to preventing clogged pores.

• Minimalist (3 steps): 1) Double Cleanse (Oil Cleanser first to dissolve makeup, followed by a Water-Based Cleanser) → 2) Toner/Serum (if you use one) → 3) Moisturiser.
• The Double Cleanse Rule: An oil-based cleanser is essential to break down the resilient polymers and SPF filters in this foundation. A single wash with a foam or gel cleanser is often not enough.

• Amount: Start with 1 pump for medium coverage. Use up to 2 pumps for fuller coverage. It's easier to add more than to take away.
• Application:
  • For a natural finish: Use a damp makeup sponge and apply in light, tapping motions.
  • For higher coverage: Use a dense foundation brush and buff into the skin.
  • For a quick application: Use clean fingertips to blend from the center of your face outwards.
• Frequency: Use daily in the morning as your makeup base.
• If-This / Then-That:
  • If it looks cakey: You might be using too much, or your skin needs more hydration. Try applying a thinner layer over a well-moisturised base.
  • If it clings to dry patches: Exfoliate gently 1-2 times a week (on a different night from retinoids) and apply a richer moisturiser before your sunscreen.
  • If you have very oily skin: Set the foundation with a translucent powder, especially on your forehead, nose, and chin.
• Safety: For external use only. Avoid applying to broken or irritated skin. Discontinue use if a rash occurs. Patch test before first use.

• Immediately: A smoother, more even-toned complexion with a semi-matte finish. Redness and minor imperfections are visibly reduced.
• After a full day's wear (4-8 hours): You should see minimal fading and good oil control. The foundation should feel lightweight and comfortable without significant creasing.
• Long-term: This is a cosmetic product for immediate coverage, not a treatment. Consistent use will provide reliable daily coverage, but its purpose is not to change your skin over time. The most significant long-term benefit comes from the supplemental sun protection helping to prevent future sun damage when used with a primary sunscreen.

• Myth: "The SPF in my foundation is enough for daily sun protection."
  Reality: You would need to apply 5-7 times the normal amount of foundation to achieve the labeled SPF value. Why this is better: Always use a dedicated, broad-spectrum sunscreen as your primary protection. The foundation's SPF is a welcome bonus, not the main event.
• Myth: "My face wash is enough to remove all my makeup."
  Reality: Long-wear foundations are designed to resist water and sweat. A simple foam cleanser can't effectively break down the pigments, oils, and SPF filters. Why this is better: A double cleanse using an oil-based cleanser first ensures every trace is dissolved, preventing clogged pores and breakouts.

• Works Well With: Most skincare, silicone-based and water-based primers, setting sprays, and powders. For best results, allow each layer (moisturiser, sunscreen, primer) to set for a minute before applying the next.
• Use Carefully With: Very rich, oily face creams applied immediately before foundation, as they can cause it to break down faster. Give heavy creams at least 5-10 minutes to absorb. If your skin is dry, ensure it is well-hydrated and exfoliated to prevent the foundation from clinging to dry patches.
• Avoid On: Do not apply directly onto broken or irritated skin.

• Oily Skin: Excellent. The semi-matte finish and oil-controlling properties help keep shine at bay throughout the day.
• Combination Skin: Very good. It effectively manages oil in the T-zone without overly drying out the cheeks.
• Normal Skin: Good. Provides a long-lasting, natural-looking base.
• Dry Skin: Use with caution. Requires thorough skin prep with hydrating toners and a good moisturiser to prevent it from emphasizing dryness or texture.
• Sensitive Skin: May be suitable, but contains fragrance and alcohol. A patch test is essential.

• Oil & Shine Control: The formula is designed to absorb excess sebum and maintain a fresh, semi-matte look.
• Longevity in Heat & Humidity: Ideal for Mauritius' climate, it resists sweat and oil to prevent melting or sliding.
• Uneven Skin Tone & Redness: The medium-to-full coverage effectively neutralises redness and evens out skin tone.
• Mask-Proofing: The "Double Fix System" helps minimise transfer onto face masks.

• Official Korean Name: 에뛰드 더블 래스팅 파운데이션 (Etude Double Lasting Foundation)
• Shade Range: Available in several neutral-toned shades. Please check the shade chart to find your best match.
• Period After Opening (PAO): 12 months.
• Date Markings: Printed on the package. "제조" means "manufactured on," and "까지" means "use by."
• Country of Manufacture: South Korea.

• Halal Status: Not Halal-Friendly. The ingredient list includes denatured alcohol (listed as 'Alcohol Denat.'), which is a simple alcohol used as a solvent and to create a lightweight feel.
• Vegan Status: Not certified Vegan. Its vegan status cannot be guaranteed based on the available information.
• Animal Testing Policy: ETUDE states it is a cruelty-free brand. However, the brand is sold in mainland China, where post-market testing may be required by law in certain cases.

*Brand-stated; not certified by an independent body. / Mainland China may permit post-market testing in certain cases; brand policy applies.

• MFDS Classification: Functional Cosmetic for UV Protection (자외선차단 기능성 화장품).
• Functional Ingredients: Titanium Dioxide, Zinc Oxide, Ethylhexyl Methoxycinnamate.
• Efficacy Claims: The "24-hour wear" claim is based on internal brand testing on a limited number of participants.
• Disclaimer: This product is a cosmetic intended for beautifying the skin. It is not a medical treatment and does not claim to cure any disease.

*Brand claim—no public dataset available for independent verification.

Key Ingredients Explained:

• Titanium Dioxide & Zinc Oxide: Mineral (physical) sunscreen filters that protect against UVB and UVA rays.
• Ethylhexyl Methoxycinnamate: A chemical sunscreen filter that absorbs UVB rays.
• Cyclopentasiloxane: A lightweight silicone that gives the foundation its smooth, blendable texture and helps form a water-resistant film.
• Niacinamide: A form of Vitamin B3 that can help with oil control and skin barrier support.
• Adenosine: Certified by the MFDS for helping to improve the appearance of fine lines and wrinkles.

Full INCI List:

Water, Titanium Dioxide (CI 77891), Cyclopentasiloxane, Ethylhexyl Methoxycinnamate, Methyl Trimethicone, Butylene Glycol, Alcohol Denat., Cyclohexasiloxane, Polymethyl Methacrylate, Cetyl PEG/PPG-10/1 Dimethicone, Trimethylsiloxysilicate, Niacinamide, Nylon-12, PEG-10 Dimethicone, Isododecane, Zinc Oxide (CI 77947), Acrylates/Polytrimethylsiloxymethacrylate Copolymer, Iron Oxides (CI 77492), Sodium Chloride, Disteardimonium Hectorite, Acrylates/Stearyl Acrylate/Dimethicone Methacrylate Copolymer, Aluminum Hydroxide, Triethoxycaprylylsilane, Caprylyl Glycol, Iron Oxides (CI 77491), Fragrance, Ethylhexylglycerin, Disodium EDTA, Adenosine, Iron Oxides (CI 77499), Tocopherol.

• Fragrance: Contains added fragrance ('Fragrance'/'Parfum'). Scent intensity is mild, around 1/5.
• Alcohol: Contains denatured alcohol, which can be drying for some skin types, particularly very dry or sensitive skin.
• EU Allergens: The full list of potential fragrance allergens is not disclosed by the brand. If you have known fragrance allergies, a patch test is highly recommended.

• Who should use with caution: Individuals with very dry, eczema-prone, or rosacea-prone skin should approach with caution due to the alcohol and fragrance content.
• Patch Test Protocol:
  1. Apply a small amount of foundation to a clean patch of skin on your jawline or behind your ear.
  2. Wait 24 hours. Check for any signs of redness, itching, or irritation.
  3. If no reaction occurs after 24-48 hours, it is likely safe for you to use on your face.
• If Irritation Occurs: Discontinue use immediately. Cleanse the area with a gentle cleanser. If irritation persists, consult a healthcare professional.
• Teen skin: Suitable for teens who wear makeup, provided they have a solid routine of cleansing thoroughly at night and using sunscreen daily.

• Issue: Foundation looks streaky or patchy.
  Solution: Your skin may be dehydrated, or your application tool needs cleaning. Try applying over a hydrating serum and use a clean, damp sponge in tapping motions for a seamless blend.
• Issue: It looks cakey or heavy.
  Solution: You're likely using too much product. Start with one pump for your whole face and build coverage only where you need it, like on red areas or blemishes.
• Issue: Pilling (rolling up into little balls).
  Solution: This usually happens when the foundation interacts with your skincare or sunscreen. Wait 1-2 minutes between applying your sunscreen and the foundation to ensure the previous layer has set completely.

• Humid & Hot Summers: This foundation excels in this environment. Its long-wear, sweat-resistant formula and semi-matte finish help control shine and prevent makeup from sliding off.
• Cooler & Drier Winters / AC Environments: If your skin leans dry, you may need to bolster your skincare routine with more hydration. A hydrating primer or adding a drop of facial oil to your moisturiser can create a smoother canvas.

• Our Sourcing: We source all our products, including ETUDE, directly from the brand or their authorised distributors in South Korea. This is our 100% authenticity guarantee.
• Packaging Cues: Expect a high-quality glass bottle with a functional pump. The box will have a mix of Korean and English text, a batch code, and an expiry date.
• Questions? If you have any doubts about your product's authenticity, please send us a photo or video on WhatsApp at +230 5 778 2336, and we'll be happy to help.

• Size: 30g bottle.
• Typical Use: 1-2 pumps per application. Let's estimate an average of 0.5g per use.
• Cost-per-Use Calculation: A 30g bottle provides approximately 60 applications.
• Reorder Cadence:
  • If used daily: Expect to reorder every 2 months.
  • If used 3-4 times a week: Expect to reorder every 4-5 months.

AM Prep & Protect Routine

• BEAUTY OF JOSEON - Relief Sun : Rice + Probiotics SPF50+ PA++++ — Use this as your primary, dedicated sunscreen before foundation for proper protection.
• ETUDE Double Lasting Foundation — Apply on top for coverage and supplemental UV defence.
• INNISFREE - No-Sebum Mineral Powder — A light dusting sets the foundation, controls oil, and enhances wear time in humidity.

PM Perfect Cleanse Routine

• BEAUTY OF JOSEON - Ginseng Cleansing Oil — The essential first step to melt away long-wear makeup and SPF without stripping your skin.
• COSRX - Low pH Good Morning Gel Cleanser — The perfect second step to wash away any remaining residue, leaving skin clean and balanced.

This foundation is an excellent choice if your primary concerns are long-lasting wear and oil control with a semi-matte finish. However, different skin needs might be better served by other options.

• For a More Hydrating, Dewy Finish: MISSHA - M Perfect Cover BB Cream RX SPF42 PA+++
  Choose this if: You have normal to dry skin and prefer a radiant, moisturising finish over a matte one.
  Why: It combines coverage with skincare benefits like hyaluronic acid and ceramides for a comfortable, glowing look.
• For a Soothing, Natural Finish for Sensitive Skin: PURITO - Cica Clearing BB Cream
  Choose this if: Your skin is sensitive or acne-prone, and you want light-to-medium coverage without fragrance or essential oils.
  Why: It contains Centella Asiatica (Cica) to calm irritation while evening out your complexion.
• For a Glowy, Ceramide-Rich Formula: HEIMISH - Moringa Ceramide BB Cream SPF30 PA++
  Choose this if: You have dry or dehydrated skin and want a luminous, skin-like finish that nourishes.
  Why: It's formulated with Moringa Oil and Ceramides to strengthen the skin barrier and provide lasting hydration with natural-looking coverage.

Mindful Consumption Note: If you already have a foundation or BB cream at home, we encourage you to finish it first. This allows you to avoid waste and make a more informed decision about what your skin truly needs next.

• Packaging: Comes in a 30g frosted glass bottle with a plastic pump and cap. The outer box is paper-based.
• Applicator: The pump dispenser is hygienic and allows for controlled dispensing, preventing waste.
• Recycling in Mauritius: The paper box can be recycled. The glass bottle may be recyclable depending on local facilities, but the plastic pump and cap are generally not recyclable and should be disposed of in the trash.
• Travel: The bottle is sturdy, but as it's glass, it's best to keep it in its box or wrap it securely in your luggage to prevent breakage.

Here's a balanced summary of recent online reviews. (Anecdote/Aggregated sentiment.)

• "This is my holy grail for humid weather. I have oily skin and it stays matte for hours without breaking apart. I wore it with a mask and had very little transfer." — Paraphrased from a Reddit, r/AsianBeauty review (2024).
• "The coverage is amazing, it covers my redness completely with just one layer. It feels very lightweight on the skin too, not like a heavy mask." — Amazon customer review (2024).
• Fair Caveat: "It’s a great long-lasting foundation, but if you have any dry patches, it will cling to them. You absolutely must exfoliate and moisturize really well before applying it, otherwise, it can look flaky." — Paraphrased from a YesStyle review (2023).

ETUDE (formerly Etude House) is a popular South Korean cosmetics brand known for its playful, innovative, and affordable products. Their philosophy revolves around the idea that makeup should be fun and experimental. While known for their whimsical packaging, they also focus on creating high-performance formulas, like the Double Lasting line, that cater to real-world skin concerns.

• SPF (Sun Protection Factor): A measure of how well a sunscreen will protect skin from UVB rays, the kind of radiation that causes sunburn.
• PA (Protection Grade of UVA): A Japanese rating system that measures the level of protection from UVA rays, which cause tanning and premature aging. More '+' signs mean higher protection.
• Semi-Matte Finish: A skin finish that is not completely flat/dry (matte) nor shiny (dewy). It mimics the texture of natural, healthy skin.
• Double Cleanse: A two-step cleansing method. First, an oil-based cleanser is used to dissolve makeup, SPF, and sebum. Second, a water-based cleanser is used to wash everything away.
• INCI: International Nomenclature of Cosmetic Ingredients. The official, standardized list of ingredients you see on the label.

Adilsons

WhatsApp: +230 5 778 2336

Email: info@adilsons.mu

We believe in skincare that is effective, accessible, and truthful. Every product at Adilsons, including this ETUDE foundation, is carefully selected and sourced directly from authorised channels in South Korea. We guarantee 100% authenticity, so you can shop with complete peace of mind.

1. Is the SPF in this foundation enough for a day at the beach in Mauritius?
   Absolutely not. This foundation's SPF is for incidental, everyday exposure (like walking from your car to the office). For prolonged sun exposure, you need a dedicated, water-resistant sunscreen with at least SPF 50, reapplied every 2 hours.
2. How do I choose the right shade online?
   We recommend searching for online swatches on skin tones similar to yours. Look for video reviews to see how the foundation applies and sets. The shades are generally neutral-toned, making them quite versatile.
3. Will this foundation cause breakouts?
   It is formulated to be non-comedogenic, but individual reactions can vary. The most common cause of breakouts from foundation is improper removal. Always double cleanse thoroughly at the end of the day.
4. Does it oxidise (get darker) after application?
   Most users report minimal to no oxidation with this formula. However, foundation can sometimes interact with your skin's natural oils or your skincare products. Patch testing can help you see how it wears on your skin throughout the day.

• Best For: Oily and combination skin types in search of a reliable, long-wearing foundation that can withstand heat and humidity.
• Key Benefits: Provides buildable medium-to-full coverage with a natural semi-matte finish. Excellent oil control and resistance to transfer.
• Keep in Mind: It is not a substitute for dedicated sunscreen. It contains fragrance and denatured alcohol, so it may not be suitable for very sensitive or very dry skin. Thorough removal with a double cleanse is non-negotiable.

• Coverage: Island-wide delivery (Mauritius).

• Processing & Timing: Orders process in 1–2 business days; usually ready by Day 3 for pickup by our delivery partners/regional team. Partner collection can take up to 1 week. After pickup, delivery typically takes 1–5 business days (weekdays only).

• Express: May be available by region; request on WhatsApp: +230 5 778 2336.

• Liquids/Sensitive Items: Serums, toners, liquid makeup (and kits containing liquids) are pickup or door-to-door only; checkout enforces this.

• Scheduling: Deliveries run by region on set schedules; we’ll contact you the evening before.

• Pickup: Citadelle Mall pickup available.

• Returns : No change-of-mind exchanges

• Refunds (Summary): For defective/damaged on receipt (report within 48h), wrong item, or manufacturing defect within 6 months. Refunds via bank transfer (7–10 business days); card refunds may incur a 5% processor fee (fee not charged for defects/order errors). Opened skincare/personal-care items are non-returnable (except if damaged on delivery).

• Source of Truth: This is a quick snapshot. If anything differs, the policy pages are final.

Policy Links:

• Refunds & Returns: https://adilsons.mu/policies/refund-policy

• Shipping: https://adilsons.mu/policies/shipping-policy